Merck Serono Transportation Plan (Geneva, Switzerland)
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About Merck Serono
• Merck Serono is the pharmaceutical division of Merck KGaA.
• 1’300 employees work at the Headquarters in Geneva
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Context
Problem Areas
• Decision to regroup three work locations into one
• Reduction of the ratio of parking space per employee from 0,74 to 0,16 (1 parking space for 6 employees)
Initial Objectives of the Transportation Plan
• Minimize the negative effects caused by the lack of parking spaces
• Persuade those concerned that the quality of transport can be maintained
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The Transportation Plan
Objectives of the Transportation Plan
• Encouraging alternatives to single-occupancy car-use
• Taking staff needs into account
• Promoting equity
• Optimising the use of the car park
• Enabling employees to come to work in good conditions
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Transportation Plan Event History
• December 2005 : information, geo-localisation, online survey for all employees and the creation of two working groups
• March 2006 : Results of the geo-localisation, the survey and cross-analysis
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Investigation Results
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Transportation Plan Event History
• December 2005 : information, geo-localisation, online survey for all employees and the creation of two working groups
• March 2006 : Results of the geo-localisation, the survey and cross analysis
• January 2007 : Implementation of the first measures
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The Measures
Code of Practice Based on Eligibility :
• Permanent reduced mobility
• Company car
• Parents with children in the company’s nursery
• Carpooling members
• Dissimilarity between the time span required by car and combined transport > 1,5 (staff who live 40 minutes away from work using shared transport)
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The Measures
Encouraged Measures
• Transport allowance depending on home location (up to 400 €/an)
• The option of purchasing local public transport directly on the website + discount prices
• Quota of 35 admissions to the company car park
• Inside parking spaces for bicycles + discount on electric bikes
• Online Information on how to get to Headquarters
• Networking options for the carpooling scheme
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Transportation Plan Management
Specific IT Application
• Information on how to access the worksite
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Transportation Plan Management
Specific IT Application
• Information on worksite access
• Networking between employees wishing to participate in the carpooling scheme
• Occasional parking bookings (on-line, confirmation by e-mail/text, or phone
• Management of the transport allowances
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Monitoring
• Reel-time management of the car park
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Transportation Plan Event History
• December 2005 : information, geo-localisation, online survey for all employees and the creation of two working groups
• March 2006 : Results of the geo-localisation, the survey and cross analysis
• January 2007 : Implementation of the first measures
• January 2008 : monitoring by means of an online survey
• June 2008 : Implementation of news mesures
• January 2009 : monitoring by means of IT application
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Evaluation
An Important Progress
• + 12% of carpooling
• + 7% Park and Ride
• + 34% Public transportation
• + 1% Bicycle / walking
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Evaluation
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Evaluation
- 53% CO² emissions in two years
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THANK YOU FOR YOUR TIME!