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Startscreen Ort, XX. Monat 20XX Magazine Profile July 2020
StartscreenOrt, XX. Monat 20XX
Magazine ProfileJuly 2020
20-07-01 MAGAZINE PROFILE 2
MERIAN – Synonym for travel and cultureThe concept
Source: AWA 2019
For more than 70 years, MERIAN has been the epitome of competence in travel
journalism. Whether Australia, Paris, Hesse or Augsburg – each issue boasts a
wealth of entertaining and informative texts by renowned authors. In thrilling
imagery and fascinating shots, top-class photographers capture the
atmosphere of each country, city or landscape.
Interviews and home stories with famous personalities provide readers with
intriguing insights. Additional features in every issue of MERIAN include no end of
background information, travel tips and recommendations.
By highlighting characteristic cities, countries or landscapes, MERIAN transforms
the everyday into something special and the commonplace into something unique.
MERIAN is published in Germany and German speaking countries and reaches
830.000 readers per issue*.
01.07.2020 MARKENPRÄSENTATION 3
Brand cosmos MERIANprint und digital
Quelle: AWA 2019
Social Media
Travel guides
Illustrated books
Digital
Books
Special
Merian.de
EXTRA
Magazine
scout
Podcast
0,52
0,52
0,77
0,83
4
Coverage in million
AWA 2019 – MERIAN has the biggest coverageextended competitive environment (mono- and multithematic titles)
Quelle: AWA 2019
ADAC Reisemagazin (multithematic)
Geo Saison (multithematic)
Geo Special (monothematic)
MERIAN (monothematic)
20-07-01 MAGAZINE PROFILE
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MERIAN schedule 2020
Topics are subject to change due to editorial reasons
Title Issue Publishing date Booking deadline Copy deadline Topic
MERIAN 2/2020 23.01.2020 22.11.2019 29.11.2019 Georgia
MERIAN 3/2020 27.02.2020 03.01.2020 13.01.2020 Finland
MERIAN 4/2020 19.03.2020 27.01.2020 03.02.2020 Munich
MERIAN MERIAN scout 24.03.2020 30.01.2020 06.02.2020 Stuttgart
MERIAN 5/2020 09.04.2020 17.02.2020 24.02.2020 Trentino
MERIAN 6/2020 28.05.2020 18.03.2020 25.03.2020 Dream destinations - wanderlust
MERIAN MERIAN scout 26.05.2020 27.03.2020 03.04.2020 Braunschweig
MERIAN 7/2020 25.06.2020 28.04.2020 06.05.2020 Rediscover Germany – cultural treasure
MERIAN 8/2020 24.07.2020 29.05.2020 08.06.2020 Rediscover Germany – nature and indulgence
MERIAN 9/2020 20.08.2020 29.06.2020 06.07.2020 Rediscover Spain
MERIAN MERIAN scout 15.09.2020 23.07.2020 30.07.2020 Berlin
MERIAN 10/2020 24.09.2020 03.08.2020 10.08.2020 The Burgenstraße
MERIAN 11/2020 22.10.2020 31.08.2020 07.09.2020 Eifel
MERIAN MERIAN scout 17.11.2020 23.09.2020 30.09.2020 Australia
MERIAN 12/2020 19.11.2020 25.09.2020 02.10.2020 Freiburg and the Breisgau
MERIAN 1/2021 17.12.2020 22.10.2020 29.10.2020 Where to go in 2021
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MERIANThe MERIAN readership is…
53% of the 830,000 MERIAN-readers are female, 47% are male. 48% of MERIAN-readers belong to
the relevant and well-funded age-group of 30 to 59 years-olds.
20-07-01 MAGAZINE PROFILE 7
…in relevant age group for advertising
Source: AWA 2019, Index: total population= 100
Gender
male
female
Age
20-29 years
30-39 years
40-49 years
50-59 years
60-69 years
% Index
155
138
83
72
36
104
96
22
26
12
10
5
53
47
MERIAN readers are well-educated and work in high level positions, their overall socio-economic status is at the highest
level 1+2 (48%). Furthermore, 40% of MERIAN readers have a net household income in excess of € 4,000, the disposable
income of € 1.000 and more is very high accordingly.
20-07-01 MAGAZINE PROFILE 8
…well educated, with a high household income
Source: AWA 2019, Index: total population= 100
% IndexSocio-economic status
High (Level 1+2)
Profession
Proprietor, manager, professional
Net household income
€ 4,000 and more
€ 5,000 Euro and more
€ 6,000 Euro and more
Disposable income
€ 1,000 and more187
233
210
166
298
213
27
15
26
40
10
48
As trendsetters and innovators, MERIAN readers are interested in "modern" values such as health and sustainability. These
luxury-oriented consumers enjoy their life, take pleasure in high-end brands and have an eye for new trends. As active and
well-traveled cosmopolitans, they are discerning in their travel choices.
20-07-01 MAGAZINE PROFILE 9
…innovative and luxury-oriented
% IndexAttitude to innovation
Innovators
Trendsetters
Consumer typology
Luxury-oriented consumer
Willingness to spend money on travel
Mobile cosmopolitans
LOHAS – Lifestyles of health and
sustainability252
205
147
217
230
369
36
40
74
23
24
20
Source: AWA 2019, Index: total population= 100
MERIAN readers like to escape from everyday life – preferably several times a year. They favour active travel, city breaks
and cultural tours. They are experts in their field and keen to take up and give advice.
20-07-01 MAGAZINE PROFILE 10
…a travel expert and frequent traveller
% IndexReal travel experts
Advisor, expert
Type of journey
City breaks
Culture tours
Hiking, backpacking holidays
Number of journeys per year
Several
High willingness to spend
staying in high-class hotels 141
181
153
245
140
190
17
52
38
55
70
59
Source: AWA 2019, Index: total population= 100
MERIAN readers are interested in a variety of issues -- from art & culture to science and photography. MERIAN readers are
always well-informed.
20-07-01 MAGAZINE PROFILE 11
…interested and well informed
Special interests
Art & culture
Modern architecture
Science & research
Books
Photographie
Special wellness offers
Holiday & travel
% Index
148
143
193
195
221
346
314
64
15
24
52
30
17
32
Source: AWA 2019, Index: total population= 100
MERIAN insight…delve into a MERIAN main issue.
01.07.2020 MARKENPRÄSENTATION 12
…delve into a MERIAN main issue.
MERIAN insight Click here
for a
complete
magazine!
13
Firstly – The Editorial
01.07.2020 MARKENPRÄSENTATION
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Secondly – Table of Contents
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Thirdly – Snapshots of…
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Fourthly – The Portfolio(12-16 breathtaking pages)
20-07-01 MAGAZINE PROFILE
Enjoy the following portfolio pages
of MERIAN issue „Copenhagen“!
MERIAN issue 05/2018 „Copenhagen“
1701.07.2020 MARKENPRÄSENTATION
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Fifthly – When I think of…
01.07.2020 MARKENPRÄSENTATION
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Sixthly – The MERIAN stories
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Seventhly - Interview
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Eighthly - Knowledge
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Ninthly – MERIAN Compass (Service Section)
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Ninthly – MERIAN Compass (Service Section)
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Ninthly – MERIAN Compass (Service Section)
01.07.2020 MARKENPRÄSENTATION
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Your contacts
Jahreszeiten Verlag, Hamburg
Henning Meyer
Senior Brand Manager MERIAN
T +49 40 2717-2496
Switzerland & Liechtenstein
Contact: Eva Favre
Affinity-PrimeMEDIA Ltd
Case postale 20
Route de Mollie-Margot 1
1073 Savigny
phone +41/21/781 08 50
Spain & Portugal
Contact: David Castelló
K.Media
Calle Santa Engracia, 18, Esc.4, 2 lzq.
28010 Madrid
phone +34/91/702 34 84
Great Britain & Ireland
Contact: Stefanie Stroh-Begg
Mercury Publicity Ltd.
99 Grays Inn Rd.
London WC1X 8TY
phone +44/07798-665-395
Scandinavia
Contact: Finn Greve Isdahl
International Media Sales
P.O. Box 44 Fantoft
5899 Bergen
phone +47/55/ 92 51 92
Belgium, Netherlands & Luxembourg
Contact: Anita Rodwell
Mediawire International
Plein 1945 nr. 27
1251 MA, Laren
phone +31/651/48 01 08
France & Monaco
Contact: Laurent Briggs
Affinity Media
7 rue de Bucarest
75008 Paris
T +33 1 53 89 50 00
Italy
Contact: Meike Belloni
Media & Service International Srl
Via Giotto, 32
20145 Milano
phone +39/02/ 48 00 61 93
MERIAN – A UNIQUE AND UPSCALE TRAVEL MAGAZINE
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Publication frequency
monthly
Copy price
€ 9,90
Ad rate 2020
full page 4c € 17.500,00
Formats
19,2 cm Width
27,0 cm Height
Paid circulation
60.000 copies
Coverage
830.000
Click here for schedule and
further details.
MERIAN encourages wanderlust.
Every month, this premium magazine features a
country, a region, a city or an island. Its key
themes include culture, culinary experiences,
entertainment and activities for holidaymakers.
Whether it‘s Tansania, Trier, Brandenburg or
Finnland – every issue has interesting surprises in
store for readers and showcases outstanding
images by top photographers and articles by well-
known authors.
MERIAN is a leading magazine in the premium
sector for more than 70 years and convinces with
journalistic standards & unique imagery.
Sources: AWA 2019; publisher´s imprint, Ad rate 2020
20-07-01 MAGAZINE PROFILE
MAGAZINE PROFILE 32
Source: Google Analytics december 2019
MERIAN.de
The pleasure of traveling!
MERIAN.de presents the insider tips and most beautiful travel destinations and gives advice, how to make your vacation memorable.
Target group
Reach (per month)
Social reach
Interests: flight tickets hotels train travel
furnitureshoesfashion
Unique User
108.285Visits
118.563
Page Impressions
637.581
17.770 260.000
2.685
80% female, 20% male
above average education:
50% with college certificate
41% between the ages of 20 and 39
21% between the ages of 40 and 49
71% of the users have a net household
income of 2.000+ Euro
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