DRESS MESS

Maisie + Emily

Who - People who are interested in textilesWhat – To enhance their creativity towards textilesWhen – AnytimeWhere – Wherever the users have the right materialsWhy – To help people get better at textiles, by providing information for advanced needlework, sewing machine tips and patterns and designs.

The Problem

Not knowing how to…• Use a Sewing Machine• Create clothes for your Pet/s• Upload your creations onto the globe• Post your work on Facebook, Twitter, Instagram

• How can you…• Use your sewing machine?• Post an image on Facebook,

Twitter, Instagram etc?• Share your creations around the

globe with other users?• Create clothes for your pet/s?

Problem Question

People who want to make clothing are currently trying to use their parents advice, but this does not work because parents do not know how to use the modern day equipment for textiles.

Our key insight is that people need Dress Mess to help them overcome their problem.

Key Insight Statements

My team, M.E_SMART, is developing an app to help textile enthusiasts to solve the problem of needing inspiration, by providing different patterns and designs, plus a worldwide chat for ideas.

Mini Elevator Speech

User Name: TWalkerFull Name: Toby David Walker InformationMeet Toby Walker, he’s 9 years old and loves making clothes.He enjoys making shorts and funky t-shirts.

He likes using a sewing machine. Toby uses a Huddle Tablet.

He gets upset and frustrated when he can’t get a pattern right.

User Profile

There are other textiles apps, but ours is unique, because we give you a worldwide chat and lots of different patterns and designs to print out.

Competitors or other solutions

• As a user…• I would like it to be displayed clearly.

• I would like the instructions to be easy to follow.

• I would like to easily make a dress for my cat.

• I would like to post my pictures around the world.

• I would like to get ideas from other people.

User Stories

Balsamiq

Business case

Who benefits from your app?Main target user Anyone interested in textiles that need help with:

Sewing Machines, inspiration, making animal clothes or just a hobby in general etc.

 Others who benefit People that are too poor to buy their own clothes and need help on doing so.

People who work in jobs that include Textiles such as:

Next, Primark, T.K Max and M&S.

Our business model All users pay Some users pay

Yes

Somebody else pays

My team’s app Dress Mess will operate a business model in which some users pay.

My team has identified that some people are willing to pay towards the app, because they would like to get more patterns and designs, to inspire them, by creating their own or printing ready-made designs and patterns off our app.

 

 

 

 

Marketing Strategy

Audience Through what Persuasive event Result

My marketing is aimed at anyone who is interested in textiles.

A cake sale with cakes decorated with clothes. Leaflets plus posters.

An a event in a shopping centre, selling cakes and telling them about our app.

As a result of our cake sale, I want them to talk about the sale at home and download our app. 

Marketing Strategy Audience Through what Persuasive event Result

Our marketing is aimed at anyone between 7- 80.

Posters and flyers. People will look at our posters all around the area.

As a result, we would like our audience to spread the news about our app.

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