MET 522 – Assignment 1 Opportunity Analysis University of British Columbia Terri Harris October 13, 2013
Transcript
Slide 1
Slide 2
MET 522 Assignment 1 Opportunity Analysis University of British
Columbia Terri Harris October 13, 2013
Slide 3
Opportunity Analysis: 3Doodler Terri Harris | ABC Business
Analysis Ltd. Presented for Investor Consideration: October 13,
2013
Slide 4
Preliminary Findings Please note that this report includes our
preliminary findings only. Should you wish to proceed with this
opportunity, we have identified additional information that should
augment this report.
Slide 5
Overview Introducing the 3Doodler Company & The Team 2013
Kickstarter Campaign Results Product Potential Marketing
Competition Next Steps Q &A
Slide 6
Introducing the 3Doodler The 3Doodler is a 3D printing pen that
uses either ABS or PLA plastic.* The 3Doodler has two speeds, fast
and slow. Doodles can be created as flat forms, as freestyle 3D
objects, or in separate parts, ready to be joined together using
the 3Doodler. The are various creative opportunities Basic 3D
shapes and 3D models Jewellery, pendants and hanging ornaments
Decorative art and fridge magnets Personalization of everyday
objects (iPhone cases, laptops, pens, etc.) *ABS (acrylonitrile
butadiene styrene ) PLA (polylactic acid) Product Video:
http://www.youtube.com/watch?v=DQWyhezIze4
Slide 7
Packaging and Pricing Pre-orders available for February 2014
delivery Package includes: Pen + adapter 50 strands of ABS or PLA
plastic Cost: $99 US* Refill plastic (25 strands): Single colour or
mixed color $9.99 US Shipping anywhere in the world: Under $15 US
*Excludes Russia, Australia, New Zealand Plastic comparison:
https://www.the3doodler.com/abs-vs-pla-head-to-head/
Slide 8
WobbleWorks LLC Inc. Founded in 2011 in Boston, USA Corporate
Vision: To create fun inspiring and innovative products that
combine amusing motion and animation with great industrial design
at a low cost. Website:
http://www.wobbleworks.net/homehttp://www.wobbleworks.net/home
Email: [email protected]@wobbleworks.net
Slide 9
The Team Maxwell Bogue Co-Founder/ CTO Graduate of Purdue
Universitys Computer Science Program Maxwells worked as a Project
Manager in WowWees R&D department creating Rovio, RS Media and
ChatterBots as well as other robots and toys Pete Dilworth -
Co-Founder/ CEO Graduate of Northeastern Universitys Linguistics
Program Peters experiences with the MIT Leg Laboratory (a division
of the MIT Computer Science and Artificial Intelligence lab and the
MIT Media Lab have led to numerous innovations in robotics. He has
previously worked as an inventor for WowWee R&D
department,(where he met Maxwell) View their bios at:
https://www.dropbox.com/sh/5f5bfs5qxqsbq0v/32yyuS1rle/Bios
Slide 10
The Team Daniel Cowen - Co-Founder/ CTO* Graduate of Oxfords
Law Program Daniel guides and oversees operations, marketing and
business development from Hong Kong where he is now based
Co-founder of two award-winning software start- ups (including
"Last Night Never Happened") No information publically available on
other team members * All sources with the exception of Daniel
Cowens posted bio, list Bogue and Dilworth as the co-founders and
Bogue as the CTO. Daniels role will need to be confirmed.
Slide 11
The 2013 Kickstarter Campaign Campaign launched February 19,
2013 with an initial fundraising target of $30,000 Various reward
levels offered The reward levels were expanded due to demand
Funding period Feb 19, 2013 - Mar 25, 2013 (34 days) Result: 26,457
backers $2,344,134 pledged of $30,000 goal Kickstarter site page:
www.kickstarter.com/projects/1351910088/3doodler-the-worlds-first-3d-printing-pen
Slide 12
Enhancements The first 3Doodlers will be shipped with the
following last minute enhancements: A protective silicone tip cover
to protect fingers from most of the heated extruder. A mounting
area built into the back of the pen. A three-pin control port for
the speed buttons
Slide 13
Product Potential New market with 3D printers being the closest
comparable According to Gartner Market Analysis and Statistics
(September 2013): Consumer and enterprise 3D printer shipments are
growing at 95.4% and revenue at 81.9% from 2012 through 2017. The
3D printer market will grow from $288 million to more than $5.7
billion by 2017 as consumer 3D printing hype accelerates 3D printer
purchases by enterprises worldwide. Prediction that worldwide
shipments of sub-$100,000 3D printers will grow 49% this year, to
reach a total of 56,507 units. That rate of growth is forecast to
rise to 75% in 2014, fuelling shipments of 98,065 units. Its the
first time Gartner has put together a forecast for the sub-$100,000
3D printer market so thats something of a rite of passage for the
technology too. Additional market studies are equally enthusiastic
about the potential of 3D printers Huge potential 3D printers but
3D pens not completely comparable
Slide 14
Potential for Education The pen is recommended for those 12
years of age and older. Some possible mainstream and eclectic
educational applications that have been submitted to the 3Doodler
community include. Architects and engineering sketch models
Choreography of human movement (dance) Teaching (for design and
geometry) As a teaching aid for the partially sighted/blind
community, spatial awareness and object creation Repairs Crafts
& hobbyists for decorating everyday item Jewelry making
Calligraphers Gardening (plotting out layouts, etc.) Home decor
(including decorating basement pipes) Wedding cake decoration
Animations for stop motion shorts Board games pieces
Slide 15
Marketing Currently the 3Doodler is only available online via
the 3Doodler site The team plans to make the product available
through retail in Q1 2014 The FAQ page of the 3Doodler website
indicates that the team is in the process of reviewing potential
distributer requests Press releases available: September 6, 2013
September 6, 2013 September 30, 2013 September 30, 2013
Slide 16
Competition
Slide 17
Next Steps Information Gathering Corporate information
structure and team members Risks & challenges: Choice of
factory Quality control Distribution channels Timeline to Go Live
(product release) Strategy to protect market share Future potential
product enhancements