MetaCarta geOdrive

Betsy PalkowskyE&P Data Management User MeetingSeptember 14, 2005

Confidential & proprietary content owned by Metacarta, Inc. Use of this information is not allowed with out express permission from MetaCarta, Inc.

213 September 2005

Agenda

• About MetaCarta

• Challenges of Information Discovery

• Traditional Approaches

• New Approach– What is it

– How does it work?

– Examples

– Benefits

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About MetaCarta, Inc.

• “The geographic text search company” founded in 1999 by MIT researchers

• Red Herring Awards 2004– Top 100 Global Private Technology Companies

– Top 100 Innovators

• Offices are in Cambridge, MA, Washington D.C., and Houston, TX.

Government Agencies

Customers Investors

413 September 2005

Structured Data

Well Production Historical Economic

Drilling Projects

• Interpretation Systems• CAD/CAM • GIS• Commercial Resources• Business Applications

4

Unstructured Data

• Intranet / Internet• Document Management• Shared Drives• CD ROMs• Commercial Resources

Tech ReportsSpreadsheetsWeb PagesNews FeedsText DocsPowerPoint

E&P Data Base

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Challenges of Information Discovery

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Challenges of Information Discovery

Unstructured Data Unstructured Data

5

National Academy of Science• 75-85% of stored data

• 80% of decisions made

• 70-80% has geographic context

IDC • Estimates 10 - 30% of any knowledge workers’ time is

wasted in searching for data and information.

13 September 2005

613 September 2005

Traditional Approaches

Business Unit Shared Folder

Business Unit Shared Folder

Deeper folder structuresDeeper folder structures

Folder Folder CountCount

66

3636

216216

12961296

• Slow, manual navigation

• Optimized for one taxonomy

• Thousands of files

• Fast – <1 second

• Search across multiple collections

• Results not in decision space

Traditional Text Search

713 September 2005

Traditional Approaches

70% of us are visual learners

Yet typical search results have text based displays

3 hours later… Microsoft Find is still searching

813 September 2005

Common GIS Approach

Lease

DatabaseLease

Database

Lease MC 441Lease MC 441

Lease Document

913 September 2005

New Approach:Data Fusion

9

Increases the value of existing systems

Combines Data Search and Visualization

Mapping & GIS& Visualization

Technical & Knowledge Management

Systems

DocumentWorkflow Systems

1013 September 2005

Fast - <1 second response

3 collections

600,000 documents

Precise location

Tied to well names

New Approach:Geographic Text Search

1113 September 2005

New Approach:Tailored to Content

• Shared drives• Business unit working data

• WWW content• Petroleum

geointelligence• External subscription

content

• Corporate knowledge stores• Technical collections

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1213 September 2005

What Does It Do?

Bulletin Vol. 88 (2004), No. 13 (Supplement)AAPG Annual MeetingDallas, TexasApril 18-21, 2004Schumacher, Dietmar1, Daniel Hitzman1 (1) Geo-Microbial Technologies, Inc, Ochelata, OKABSTRACT: Geochemical Exploration in North Africa: Recent Successes from Algeria, Tunisia, and Egypt Detailed geochemical and research studies document that hydrocarbon microseepage from petroleum accumulations is common, is predominantly vertical (with obvious exceptions in some geologic settings), and is dynamic (responds quickly to changes in reservoir conditions). Since microseepage is nearly vertical, the extent of an anomaly at the surface can approximate the productive limits of the reservoir at depth.

Crazy Horses and Mad Dogs New Deep Fields Show Gulf Trends

The deep water play in the Gulf of Mexico -- the hot exploration province for the last decade -- just keeps getting deeper and hotter. Recently BP-Amoco announced four major new discoveries, two of which are in over 6,000 feet of water. The most important of these new finds is Crazy Horse on Mississippi Canyon block 778 and surrounding blocks in the Boarshead Basin 125 miles southeast of New Orleans. The new field has estimated resources of at least one billion barrels of oil equivalent -- the largest discovery ever in the Gulf deep water, according to the company.

Base GDM

Energy GDM

CustomGazetteer

2

45

1

3

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1313 September 2005

• Toponyms : Aberdeen, Well A-1, Persian Gulf, North Sea, Green Canyon, ... (points and regions)

• Explicit coordinates: 48.3N 33.5W

• Relative references: 40 miles south of New Orleans

• Street addresses: 1489 Jefferson Davis Highway

• IP addresses: 171.64.22.122 – Palo Alto, CA

Recognizing Locations

1413 September 2005

Disambiguation

• Multiple meaning, same location– New York (city or state)

– Houston (city, lake, county)

• Same meaning, multiple location– Block 452, Mississippi Canyon

– Block 452, Green Canyon

• Vaguely defined– Appalachia

– The Gulf

1513 September 2005

Why is this so hard?

The Grand Prospect in Harrison Ford

The, New Caledonia82 different ProspectsIn, Eritrea,

In, Indonesia …

1613 September 2005

Example:Where are those files?

Find a document / presentation:

E.g. Where are those files about Subsalt Stratigraphic Traps around the Thunder Horse Prospect?1. Search for “subsalt stratigraphic traps”

2. Click to zoom in to the Thunder Horse Prospect Area

3. Click on relevant documents to view them

1713 September 2005

Example:What information do we have ?

Research / Information discovery;

What data, analysis and reports do we have about Libya?1. Zoom to Libya using the Location Finder

2. Conduct an “Empty Search”

3. Browse the search results

1813 September 2005

Example:The Impossible Search

1913 September 2005

Example:Competitor Analysis

Filter Geographically

Filter by TIME

Competitor Analysis:ChevronTexaco activities in/near Angola within the last 5 years

2013 September 2005

Clients are using geOdrive for:

•  Index & analyze files stored on Windows & Unix drives

•  Locate (spatially) lease and contract documents (.pdf file)

•  Find documents from inactive projects

•  Search web for competitive information

•  Search web for updated lease / production data

•  Locate existing data / documents when assigned to a new area

•  Merge technical libraries

•  Identify / Index documents acquired through an acquisition

•  Search .org (AAPG, SPE, SEG…) for papers

•  Search across business units within a company

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Dramatic Results

Cost of Geotagging

• AAPG ~ $2 million to do hand tagging digital collection going back to 1970 (72,000 documents)

• Auto- geotagging 90,000 ChevronTexaco technical documents took 3 hours and were immediately available for search

Productivity gains• MetaCarta offers 20% reduction in time spent finding information

• This translates to >$6mm savings per annum for a Gulf of Mexico Business Unit

2213 September 2005

Customer Feedback

Leveraging a powerful search tool that is geographically based, brings a new dimension of value to search results.

MetaCarta lets you find things thatotherwise would not be found

MetaCarta geOdrive is a search tool that “talks the language” of the knowledge worker

Not having it will be a competitive disadvantage

2313 September 2005

References

• Enterprise Search Engine Technology Strikes Gold, Drew Robb , Datamation, April 10, 2003, http://itmanagement.earthweb.com/datbus/article.php/2184111

• Knowledge and skills, Statoil, http://www.statoil.com/statoilcom/HMS/SVG03272.NSF/0/29462B9EC0A1F3EBC1256E61003A4451?OpenDocument

• Information Management - Recent Advances and Their Influence on the Exploration and Production Industry, Dr Alan H. Smith, Paras Consulting, http://www.paras-consulting.com/

• The High Cost of Not Finding Information, Susan Feldman and Chris Sherman, International Data Corporation, http://www.kmworld.com/publications/magazine/index.cfm?action=readarticle&Article_ID=1725&Publication_ID=108

2413 September 2005

Author Information

Betsy Palkowsky

Product Manager, Energy

MetaCarta, Inc.

1155 N. Dairy Ashford

Houston, TX 77079

832.300.8800 x13

betsyp@metacarta.com