Metadata Best Practices · © 2012-2019 Credly, Inc | Proprietary These are concise (1-3 word)...

© 2012-2019 Credly, Inc | Proprietary

Metadata Best Practices


The badge metadata is the content you create to represent the credential, certification, course, or designation that you’re badging. This information should describe what the earners are capable of doing after earning this badge, what they had to do to earn it and why employers should care about it.

What is badge metadata?

Badge metadata should describe:

• What the earner did

• Who said they did it

• Why it is important


Badges may represent:

• Certifications / Credentials

• Professional Development

• Technical Training

What is a badge-worthy achievement?Credly considers an achievement to be badge-worthy if it’s resume-worthy. Credly’s badges should represent hard skills and learning outcomes that employers care about and that can be verified by an established set of criteria.


This is the name of the badge, course, credential or certification.

Badge Name

• Reference the title of the badge earned in the name.

• End each badge title with “Certificate” or “Certification”, if applicable.

• Establish a naming convention for all the badges you will develop. This will ensure that your badge program and credentials are recognizable in the marketplace.

• Determine whether you want the name of brand/company in the title of each badge.

Considerations & Recommendations: Badge Name Examples:

•Microsoft Office Specialist: Excel 2013

•Oracle Advanced PL/SQL Developer Certified Professional

•SAS Certified Advanced Programmer for SAS 9


This is a 500 character or less description of the outcomes of this achievement. This should articulate what the individual is capable of or competent in doing.

Badge Description

• Focus on what the badge earner is capable of after having earned this designation.

• Do not use this space to include verbatim course descriptions or requirements for achieving the credential.

• Establish an organizing principle for the syntax of the badge description for each badge you design:

• Consider starting the description as follows: “Earners of this designation have demonstrated…”

• The second sentence could begin with: “Earners are able to…”

Considerations & Recommendations: Some Questions to Ask:

• What special skills and knowledge do they contribute to the industry and position?

• What distinguishes them from either other credentials in your program or from those without this credential?

• What skills has the earner demonstrated in order to earn this badge?


Example: Badge Description

Competent in the basics of creating spreadsheets. Understands the Excel 2013 environment and how to sort data using the filtering and formatting tools. Familiar with worksheets, working with numbers, creating and saving spreadsheets, and formatting columns. Experience using the table and formula tools to create charts, lists and simple spreadsheets.

Earners of the Microsoft Excel Specialist 2013 badge have a fundamental understanding of the Excel environment and the ability to complete tasks independently. They know and demonstrated the correct application of the principal features of Excel 2013. These candidates are able to create and edit a workbook with multiple sheets for a variety of purposes and situations.

Badge Description: Badge Description:


These are concise (1-3 word) keyword phrases that link to labor market data housed within the Acclaim platform. Skill tags offer organization and allows viewers to quickly understand what the person has either acquired or demonstrated.

Skills

• Determine the roughly 8 - 15 primary skills earned or represented by this credential.

• Choose the most relevant keyword phrases that best represent this badge.

• These skill tags are what align your credential with the labor market data (job requisitions) that includes those phrases.

• Keep skill tag phrases to three words or less, generally.

Considerations & Recommendations: How it Works:

• What special skills and knowledge do they Begin typing in the field. If it is a skill tag that’s been used before elsewhere on the platform, it will auto-fill and you can click to select that skill.

• If it’s a new skill tag and does not auto-fill, press enter to save and implement your skill tag.

• Once your template has been saved, you can click the tags to view labor market data and ensure the information your tags return is relevant to your designation.


Example: Badge Skill Tags

Spreadsheets

Microsoft Office 2013

Excel Spreadsheet

Excel 2013

Data Analysis

Formulas And Functions

Creating A Document

Filter And Report Data in Microsoft Excel

Cells

Skill Tags: Skill Tags:


This is a brief descriptive and visual representation of what the badge earner did to earn this badge. The list of criteria describes the sequential set of steps required for an individual wanting to pursue this credential.

Badge Criteria

• Utilize action verbs to denote the “checkmark” items needed for the earner to achieve this badge.

• Consider the thematic type for each criterion you enter.

• Review the associated images with each thematic type in the “Criteria Types” document

• Ask yourself: Did the earner have to complete coursework? Submit a capstone project? Pass a proctored formal exam? Accumulate 5 years of professional experience? Submit an application?

• Consider briefly describing each action that earners took in order to achieve this badge.

Considerations & Recommendations: Options:

• Define criteria with URLs: You may link to a relevant external URL for more information.

• Define criteria with static text: If no relevant external URLs are available, you may describe with static text only.


Example: Badge Criteria

• Add numbers in Excel 2013

• Basic math in Excel

• Create a chart

• Create a workbook

• Freeze or lock panes

• Understand and use cell references

• Use AutoFill and Flash Fill

• Complete required Microsoft Office Specialist -Excel 2013 training

• Score a passing grade on the Microsoft OfficeSpecialist - Excel 2013 Exam

Criteria Example: Criteria Example:


Acclaim Platform Criteria Types

App l i ca t ion : Subm i t t i ng o r ag r ee i ng t o a f o rm , l i k e app l i c a t i on s f o r membe r sh i p o r ag r eemen t t o c onduc t po l i c i e s

Assessment: Pas s i ng a f o rma l a s se s smen t o r e xam

Badge : Re f e r enc i ng ano the r badge t ha t ha s a l r eady been pub l i s hed on t he A c c l a im p l a t f o rm , su ch a s an en t r y - l e ve l d e s i gna t i on t ha t i s a c r i t e r i on f o r a h i ghe r - l e ve l d e s i gna t i on

Course : Comp l e t i ng r e l e van t c ou r sewo rk i n a f o rma l c l a s s r oom env i r onmen t o r s e l f - s t udy educa t i on

Credent ia l : Ea rn i ng a r e cogn i z ed p r o f e s s i ona l o r i ndus t r i a l c r eden t i a l ( no t a cadem i c )

Educat ion Exper ience : Rep re sen t i ng a d i v e r s e o r s i gn i f i c an t educa t i ona l e xpe r i en ce s o r e ven t , s u ch a s g r adua t i ng f r om a p r og ram

Member : Ob t a i n i ng o r ma i n t a i n i ng membe r sh i p w i t h a p r o f e s s i ona l o r gan i z a t i on

Other : Embody i ng any c r i t e r i a t ype t ha t may no t be exp l i c i t l y r ep r e sen t ed i n t he o t he r t ype s


Acclaim Platform Criteria Types Cont...

Par t i c ipant : Pa r t i c i p a t i ng i n va r i ou s even t s , s u ch a s c on f e r ence s , s ummi t s , p r o f e s s i ona l e ven t s , and mo re

Payment : Subm i t t i ng one - t ime o r r egu l a r paymen t f o r o r gan i z a t i on , a s se s smen t , o r membe r sh i p f e e s

Por t fo l i o : P r epa r i ng and ma i n t a i n i ng a cu r r en t po r t f o l i o o f p r o f e s s i ona l s ubm i s s i on s

Presenter : P re sen t i ng a t a c on f e r ence , web i na r , o r o t he r key even t f o r a f i e l d o r o r gan i z a t i on

Pro jec t : C r ea t i ng o r c on t r i bu t i ng t o a s i gn i f i c an t i nd i v i dua l o r g r oup p r o j e c t , s u ch a s a c aps t one p r o j e c t

Pro fess iona l Exper ience : Rep re sen t i ng du ra t i on o f p r o f e s s i ona l e xpe r i en ce o r s pe c i f i c t ype s o f e xpe r i en ce s , s u ch a s i n t e rn sh i p s

Schedu le / Reg i s t ra t ion : Schedu l i ng o r r eg i s t e r i ng f o r k ey even t s t ha tr e l a t e t o t he badge

Vo lunteer : Pa r t i c i p a t i ng i n vo l un t ee r even t s


Template Attributes


You now have the option to add additional information to your templates to help differentiate between badges both within your organization and across the Acclaim platform.

By standardizing how badges are categorized, it will be much easier to compare achievements, provide better benchmarking, and enhance badge discoverability.

Template Attributes


Template AttributesTemplate Attributes are optional metadata fields that allow you to indicate the type, level, average time commitment, and cost for each badge.


Achievement Types

ValidationLearningExperienceNot Measured

Unstructured Passive LearningNot Measured

Structured LearningMeasured and

Validated Learning

Events/Conferences Participation Membership Volunteering Recognition

Projects Hackathons

Self-Led Learning Soft Skills

Professionalism Competencies

Product Knowledge

Learning + Assessments Portfolio/Evidence

SME Reviews / Peer Review Certificate Programs

CertificationIndustry Recognized or Validated Achievement

Credentials Industry Certifications

License


Mastery Level

IntermediateFoundational

Associate Beginner

Foundations Fundamentals

Level 1

Professional Intermediate

Proficient Level 2

Specialist Master Mentor Expert Level 3

Advanced


Time Commitment

YearsWeeksHours

Example: Expected Completion

4 hours

Example: Multi-week webinar series

Examples: 1 year program

2 years of professional experience

Days

Example: 2 day course

Months

Example: Multi-month professional development program

JAN 2018


Cost

PaidFreeAvailable at no cost

to the earnersCost to the earner to

complete the requirements

Free training course Free webinar Free MOOC

Training Course Registration Exam Registration


This is a link to the most relevant webpage about this particular certification or your general program or brand.

URL to Additional Information

This is an optional field that links to any relevant third-party external standards.

Standards (optional)

Recommendations (optional)This appears as a next step that’s specific to earners of this badge. A recommendation can be either another badge in your program (if they’re sequential or closely related) or it can be a URL to an external website that provides a next step for these earners.

Examples of a recommendation:• A promotional offer or discount code

• Learning materials

• Link to an event

• Survey

UNLEASH THE WORKFORCE


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Metadata Best Practices · © 2012-2019 Credly, Inc | Proprietary These are concise (1-3 word)...

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