Driving InnovationDriving Innovation

Metadata 2 competition launch24th March 2011 #tsbpfi @alex_stanhope

#tsbmeta

Driving Innovation Blockbuster production costs over time

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 20100

500,000,000

1,000,000,000

1,500,000,000

2,000,000,000

2,500,000,000

3,000,000,000

US grossInternational grossWorldwide grossProduction budgetInflationCo

st (d

olla

rs)

Source: OpusData

Driving Innovation Next generation driving revenue

2006 2007 2008 2009680

700

720

740

760

780

800

DVD and Blu-ray sales in Europe

BD

DVD

Reve

nue

(E b

n)

Source: Screen Digest and BPI

2006 2007 20080

20

40

60

80

100

120

140

160

Recorded music sales

Physical

Digital

Discrepancy, open tointerpretation

Driving Innovation 3D TV sales projections

3DTV is not going to have the same impact as the introduction of colour TV. However, it is not a fad and it will prosper as a niche product

– Simon Murray, Informa

2008 2009 2010 2011 2012 20130

20

40

60

80

100

120

140

DisplaySearchABIFuturesourceTotal market

Num

ber o

f TVs

sold

(m)

Driving Innovation Increased complexity in Games

Elite Grand Theft Auto IV

Release date 1984 2008

Project team 2 150

Development time 2 years 4 years

Man-month equivalent 48 7,200

Memory requirements 22KB 1,500,000KB

Units sold 600,000 17,000,000

Estimated gross revenue at 2009 prices

£21 million £600 million

Source: NESTA Next-gen/Backroom Boys/Gamesutra/EDGE/VideoGamer

Driving Innovation Efficiencies and new markets

• Efficiencies in production process• Cost saving

• Saleable production elements• History of prop sales (propstore.com)

• New markets• 3D wireframes• Digital backdrops• Redundant stems• Software tools• Processes and Methodologies

Production Processwith meta-data

Consumption ProcessDistribution Process

Driving Innovation Unused assets

• Metadata that is:• Lost or dissociated• Discarded• Disorganised• Unfindable

• Component digital assets that are:

• Undervalued• Unmarketable• Unfinished• Time sensitive

1• Applicants should:• Identify the digital content• Estimate its appreciation in value• Demonstrate the return to the rights holder

2• Applicants should:• Develop new or existing tools• Improve efficiency of production workflows• Enable commercialisation of components

Driving Innovation Scope: capture and preserve

Type of metadata:• Conceptual• Author, performer• Mechanical• Artistic

Example activity facilitated:• Storyboard auto-conform• Whole life rights mgmt• Retrospective rendering• Additional fan content

Driving Innovation Scope: organise and enable access

• Better interfaces• Real-time organisation• Leveraging compute

power

• Exploitable interoperability

• Easier repurposing

Potential benefit:• Reduce error introduction• Reduce error propagation• Reduce labour costs,

maximise value of human input

• Reduce duplication

• Open up new markets

Driving Innovation Two streams

• Fasttrack (£1m)• Projects upto £100k• Led by a Creative SME• Single stage application

• Mainstream (£4m)• Projects over £100k• Led by a Creative Business• Two stage application

Driving Innovation Dates

Mainstream Collaborative R&D

Competition opens 14th March 2011

Optional briefing 24th March 2011

Expression of Interest deadline 21st April 2011

Fasttrack Collaborative R&D

Competition opens 14th March 2011

Optional briefing 24th March 2011

Round 1 deadline 21st April 2011

Round 2 deadline 21st July 2011

Metadata production tools

Driving Innovation The End

Source: Flickr Keo 101 http://www.flickr.com/photos/52193570@N04/5013905838/sizes/l/