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    METALSDecember 2008

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    The Indian Metals Industry has two main segments

    METALSDecember 2008

    Comprise o aluminium, copper,zinc, lead, nickel and tin

    Demand rom agriculture,

    automobiles, railways,telecommunications, building andconstruction and chemical plants

    Primarily consist o iron anddierent varieties o steel

    Demand rom construction and

    automobile sectors

    Indian Metals Sector

    Non-errous metals

    Ferrous metals

    It is a key sector as it meets the requirements ofa wide range of key industries

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    The industry is highly ragmented, especially in downstream segments

    Type o Metal Type o Operations

    Non-FerrousMetals

    Primary

    producers

    Secondary

    producers

    has only a few players Many players in the organised

    and unorganised sectors

    FerrousMetals

    Ore miners

    3 major producers

    Secondary

    producers

    Integrated /

    Main producersRe-rollers

    Stand-alone

    producers }

    METALSDecember 2008

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    The Steel sector in India has been growing rapidly

    While production o Pig lron has been uctuating over the years Finished Steel production has been growing steadily

    METALSDecember 2008

    0

    2007-08 (est)

    2006-07

    2005-06

    2004-05

    2003-04

    2 3 4 651

    Production o Pig lron

    5.29

    4.99

    3.86

    3.23

    5.22

    Million Tonnes

    Source: www.steel.gov.in

    2007-08 (E)

    2006-07

    2005-06

    2004-05

    2003-04

    10

    Production o Finished Steel

    42.64

    40.05

    36.19

    Million Tonnes

    Source: www.steel.gov.in

    20 30 40 50 70600

    55.15

    58.26

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    The Steel sector in India has been growing rapidly

    India is the seventh largest producer o Crude SteelGrowth in manuacturing and inrastructure is uelling

    demand or steel products, driving growth in the sector

    METALSDecember 2008

    Top producers o Crude Steel in 2008 (Apr-Sep)

    50 100 150 2000 450250 300 350 400

    Russia

    S. Korea

    China

    Japan

    USA

    Germany

    India

    Italy

    Ukraine

    Brazil 26.8

    31.5

    24.2

    41.1

    36.2

    76

    389

    41.3

    Million Tonnes

    56.5

    92.3

    Source: www.worldsteel.org

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    Steel trade out o India has also been going up

    Exports growing at a healthy % CAGR; but

    Imports growing at double the rate

    METALSDecember 2008

    Exports o Steel rom India

    70 4321

    2007-08

    2006-07 5.6

    2005-06 3.8

    4.22004-05

    2.62003-04

    US$ billion

    5 6

    6.6

    Import o Steel into India

    100 4321

    2007-08

    2006-07 6.1

    2005-06

    3.42004-05

    1.82003-04

    US$ billion

    5 6

    9

    7 8 9

    5.5

    CAGR 26%CAGR 50%

    Source: Export Impor t Data Bank, Ministry of Commerce, GoI - www.commerce.nic.in

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    Steel trade out o India has also been going up

    METALSDecember 2008

    Top 10 steel exports destinations (2007-08)

    100 7000 400

    UAE

    Germany

    Chian 223

    214

    426

    Belgium

    S Korea

    Italy

    Indonesia

    Netherlands

    USA 473

    316

    262

    454

    230

    577

    Japan 195

    300200 600500

    Million Tonnes

    Top 10 steel import destinations (2007-08)

    200 1,6000 800

    Japan

    Thailand

    Ukraine

    Chian

    Belgium

    USA

    Russia

    Germany

    S Korea 856

    629

    1,460

    UAE 257

    600400 1,2001,000

    Million Tonnes

    1,400

    292

    294

    507

    312

    517

    529

    Source: Export Impor t Data Bank, Ministry of Commerce, GoI - www.commerce.nic.in

    Belgium and USA are key exports markets China and Korea are the key sources or imports

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    1000

    Sectoral distribution o aluminium consumption

    Key Players in the Indian Aluminium Sector

    Group Key Players

    Aditya Birla Group Hindalco Industries LimitedIndian Aluminium Company Limited (INDAL)

    Sterlite Industries Bharat Aluminium Company Limited (BALCO)Madras Aluminium Company Limited (MALCO)

    Publ ic Sector National Aluminium Company Limited (NALCO)

    METALSDecember 2008

    The production o Aluminium has been growing at

    over 10 per cent CAGR

    0

    2008

    2007

    2006

    2005

    2004

    Primary Aluminium Production

    n Sterlite Group nNalco n Hindalco

    1400200 400 600 800

    478

    359 429

    338 409

    198 388

    000 Tonnes

    1200

    359 443

    359

    CAGR 10.9%136

    129

    399

    351

    211

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    The Aluminium sector in India is concentrated among

    three key players, and has been growing

    Aluminium Consumption by Sector in 2006

    n Electrical n Automotive

    n Building & Construction n Packaging

    n Others

    31%

    13%

    18%

    11%

    27%

    Electrical, Automotive and Construction sectors are

    the key consumers

    METALSDecember 2008

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    The Copper industry has also shown steady growth

    Key Applications:

    Wires

    Cables

    A/C and Rerigeration Tubings

    Production growing at 15% CAGR

    METALSDecember 2008

    Copper Production in India

    100 200 300 400 500 600 8000

    2008 708

    2007 643

    2006 522

    2005 413

    2004 402

    000 tonnes

    700

    Source: ICRA Sector Analysis, June 2008

    CAGR 15.2%

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    The Copper industry has also shown steady growth

    Key User Sectors:

    Telecom

    Power

    Engineering

    Auto

    Consumer Durables

    Deence

    Hindalco and Sterlite garner 90% o the output

    Copper Industry Market Share HCL

    n Hindalco n Sterlite

    n HCL

    METALSDecember 2008

    46%

    6%

    48%

    Source: ICRA Sector Analysis, June 2008

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    Zinc production and consumption have

    been increasing, primarily or Galvanising

    Production o Zinc Concentrates

    100 200 300 400 5000

    2007-08 457.1

    2006-07 380.9

    2005-06 297.9

    2004-05 238.6

    2003-04 254.5

    CAGR 15.7%

    000 tonnes

    METALSDecember 2008

    Zinc Market Segmentation

    n Galvanising n Castings

    n Die Casting Alloys n Oxides and Chemicals

    n Extruded products

    57%

    16%

    14%

    7%

    6%

    Source: Industry analysts reports , October 2008

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    Zinc production and consumption have

    been increasing, primarily or Galvanising

    Zinc Products

    n Tubes n Sheets

    n Structurals n Wires

    7%

    37%

    23%

    33%

    METALSDecember 2008

    Source: Industry analysts reports , October 2008

    Zinc Consumption

    100 200 300 400 5000

    2002 283

    2003 300

    2004 340

    2005 375

    2006 410

    000 tonnes

    CAGR 9.7%

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    India has very low penetration levels o key metals,

    indicating high growth potential

    Per Capita Consumption o Steel

    200 400 600 800 1000 1200 14000

    UAE 1314

    Japan 649

    Germany 469

    USA 382

    India 38

    Kgs

    METALSDecember 2008

    Indias penetration levels are substantially lower,not only when compared to mature markets, butalso countries like China

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    India has very low penetration levels o key metals,

    indicating high growth potential

    Per Capita Consumption o Copper

    2 4 6 8 10 12 140

    Japan 12

    N. America 9.8

    Oceania 8.8

    Europe8.5

    India 0.15

    Kgs

    Asia 2.5

    METALSDecember 2008

    Per Capita Consumption o Aluminium

    5 10 15 20 25 30 35

    Japan 32

    USA 31.9

    Germany 31.6

    China 6.5

    India 1.1

    Kgs

    0

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    Government policies play an important role or the growth o the industry

    The Government o India has taken up several policy

    initiatives to boost the metals sector:

    Foreign equity holding allowed up to 100 per cent

    on automatic route or all non-uel, non-atomic

    minerals except Diamond & Precious Stones

    13 minerals that were reserved or the public sector

    have been opened out or private sector investment.

    These include iron ore, manganese ore, chrome ore,

    sulphur, gold, diamond, copper, lead, zinc, molybdenum,

    tungsten, nickel and platinum

    Customs duty on primary & Secondary metals

    reduced rom 15 per cent to 10 per cent

    METALSDecember 2008

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    Government policies play an important role or the growth o the industry

    Steel

    * The National Steel Policy (NSP) 2005 lays emphasis

    on improving productivity, efciency, cost, qualityand

    product mix or accelerating growth in the

    domestic production and consumption o steel

    * Import duties on various steel products have been

    reduced rom 15 per cent to 10 per cent. Customs

    duty on alloy and stainless steel reduced to

    fve per cent

    * Duty on nickel reduced rom fve per cent

    to two per cent, to help domestic stainless

    steel manuacturers tackleincrease in global

    raw material prices

    Source: www.chemicals.nic.in/petro1.htm

    METALSDecember 2008

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    Government policies play an important role or the growth o the industry

    Copper

    * Copper and Copper products can be imported at

    Zero Duty rom Sri Lanka under the Free Trade

    Agreement (FTA) with that country

    * Duties on copper and copper products have been

    progressively reduced or example, customs duty

    has been reduced rom 35 per cent in 2001 to

    10 per cent in 2006

    Source: www.chemicals.nic.in/petro1.htm

    METALSDecember 2008

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    The Metals sector in quite competitive,

    but presents attractive growth options as well

    Threat of New Entrants

    Supportive policy regime

    Growing domestic market as well as exports,

    across segments

    Supplier Power

    Rich reserves o minerals, ores

    Growing, skilled manpower base

    Competitive Rivalry

    Number o domestic players

    Highly competitive in secondary anddownstream segments

    Source: KPMG Analysis

    METALSDecember 2008

    HIGH

    MEDIUM

    LOW

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    The Metals sector in quite competitive,

    but presents attractive growth options as well

    Customer Power

    User industries experiencing strong growth

    Highly demanding customers

    Wide range o products, specifcations to meet

    dierent needs

    Threat of Substitutes

    Plastics and other substitutes being tried out

    in some user segments

    No viable substitute in a majority o usage areas

    Source: KPMG Analysis

    METALSDecember 2008

    HIGH

    MEDIUM

    LOW

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    Many Indian players are looking at expanding capacities

    Sterlite and Hindalco (Birla Copper) are looking at

    adding signifcant smelting capacities in the coming

    years. Birla Coppers expansion plan to double

    capacity rom 250000 TPA to 500000 TPA will make

    it one o the top 10 copper producers in the world

    Both Sterlite and Hindalco have also acquired copper

    mines (in Australia) to assure consistent supply

    Tata Steel, through its acquisition o Corus, became

    the fth largest steel producer in the world

    METALSDecember 2008

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    APPENDIXMETALS December 2008

    Attractive States or investment

    Raw materials supply or key metals is concentrated in

    certain states:

    * Copper reserves Bihar, Rajasthan, Madhya Pradesh

    * Bauxite Orissa, Chattisgarh, Karnataka

    * Iron Ore Orissa

    Access to raw materials supply, labour and energyare key requirements or setting up operations in this

    sector

    Based on these actors, Orissa, Chattisgarh, Madhya

    Pradesh, Andhra Pradesh and Karnataka could be

    attractive locations or investment in the sector

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    Tata Iron and Steel Company Limited (TISCO)

    TISCO has diversifed to manuacture, welded-steel

    tubes, cold-rolled strips, seamless tubes, carbon and

    alloy steel bearing rings, alloy steel ball bearing rings,

    bearings, erro manganese and erro chrome

    It has become the fth largest steel producer in the

    world, ater acquiring Anglo-Dutch steel company

    Corus

    Plants - Jharkhand, Karnataka, Orissa, West Bengal,

    Maharashtra

    Profle o Key Players

    APPENDIXMETALS December 2008

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    Profle o Key Players

    Steel Authority of India Limited (SAIL)

    Government o India has 86 per cent stake in the

    company and it is the worlds 13th largest steel

    producer

    Sales US$ 11 billion in 2007-08

    Manuactures steel or domestic construction,engineering, power, railway, automotive and deence

    industries and or exports

    Plants - Bhilai, Bokaro, Durgapur, Rourkela, Salem,

    Bhadravati

    APPENDIXMETALS December 2008

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    Profle o Key Players

    Essar Steel

    Promoted by the mumbiai-based Essar group which

    is into Power, Shipping, Oil & Gas, Construction and

    Telecom

    Sales US$ 2.9 billion in 2007-08

    Oers over 300 customised grades o Steel and is onthe approved list o companies or supplies to some

    o the worlds most renowned automotive companies

    and Oil & Gas Pipeline projects

    Plants Hazira, Vishakapatnam and Indonesia

    APPENDIXMETALS December 2008

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    Profle o Key Players

    Jindal Iron and Steel Company Limited (JISCO)

    Leading company in Galvanised Steel Products

    Sales US$ 1.3 billion in 2007-08

    Engaged in Hot Rolling, Cold Rolling and Galvanizing

    Plants - Vasind and Tarapur in Maharashtra

    Hindustan Copper Limited (HCL)

    Public Sector Enterprise under the Ministry o Mines,

    Government o India

    Sales US$ 455 million in 2007-08

    The companys major activities include exploration,

    mining benefciation, smelting, refning and casting o

    fnished copper

    Plants - Khetri in Rajasthan, Jharkhand, Malanjkhand

    in Madhya Pradesh, Taloj in Maharashtra

    APPENDIXMETALS December 2008

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    Profle o Key Players

    Hindalco Industries Limited

    A agship company o the Aditya Birla Group

    Turnover US$ 4.8 billion in 2006-07

    Structured into two strategic businesses-aluminium

    and copper and is an industry leader in both these

    segments It is the largest integrated aluminium manuacturer

    in the country

    Plants - Renukoot, Muri, Belgaum, Hirakud, Alupuram,

    Belur, Taloja, Silvassa, Kalwa and Dahej

    APPENDIXMETALS December 2008

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    Profle o Key Players

    National Aluminium Company

    Limited (NALCO)

    A public sector enterprise o the Government o India

    Net sales US$ 1.4 billion in 2007-08

    Asias largest integrated aluminium complex,

    encompassing bauxite mining, alumina refning,aluminium smelting and casting, power generation,

    rail and port operations

    Captive power plant and aluminium smelter.

    Rolled poducts unit at angul, alumina refnery

    at Damanjodi, bauxite mines at Panchpatmali

    APPENDIXMETALS December 2008

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    Profle o Key Players

    Sterlite Industries India Limited

    Part o Vedanta Resources, a London listed metals

    and mining major with aluminium, copper and zinc

    operations in UK, India and Australia

    Net sales- US$ 6.7 billion in 2007-08

    The Groups principal activity is to manuacture andmarket cast copper rods, copper cathodes, aluminium

    cold rolled products and conductors

    A copper producer with its own captive mines in

    Australia and refnerius and smelter in India Silvassa

    refnery, Tuticorin smelter

    APPENDIXMETALS December 2008

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    Profle o Key Players

    Hindustan Zinc Limited

    A part o Vedanta Resources, a London listed metals

    and mining major with aluminium, copper and zinc

    operations in UK, India and Australia

    Net sales US$ 800 million in 2006

    Only integrated zinc manuacturer in India and ownscaptive Zinc mines that supply complete requirement

    o zinc concentrate or its smelters

    Mines and smelters are spread across multi-locations

    Rajpura Dariba mine, Zawar mining complex,

    Chanderiya smelter, Debari smelter, Vizag smelter,

    Rampura Agucha mine

    APPENDIXMETALS December 2008

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    This presentation has been prepared jointly by the India Brand

    Equity Foundation (IBEF) and KPMG Advisory Services Private

    Limited (Author).

    All rights reserved. All copyright in this presentation and related

    works is owned by IBEF and the Authors. The same may not be

    reproduced, wholly or in part in any material orm (including

    photocopying or storing it in any medium by electronic

    means and whether or not transiently or incidentally to someother use o this presentation), modifed or in any manner

    communicated to any third party except with the written

    approval o IBEF.

    This presentation is or inormation purposes only. While due

    care has been taken during the compilation o this presentation

    to ensure that the inormation is accurate to the best o the

    Authors and IBEFs knowledge and belie, the content is not

    to be construed in any manner whatsoever as a substitute or

    proessional advice.

    The Author and IBEF neither recommend or endorse any

    specifc products or services that may have been mentioned

    in this presentation and nor do they assume any liability or

    responsibility or the outcome o decisions taken as a result

    o any reliance placed in this presentation.

    Neither the Author nor IBEF shall be liable or any direct or

    indirect damages that may arise due to any act or omission

    on the part o the user due to any reliance placed or guidance

    taken rom any portion o this presentation.

    DISCLAIMER

    www.ibe.org

    METALSDecember 2008