56
“How do [they] even do that?” A Pew Internet guide to teens, mobile phones and social media Amanda Lenhart June 2010 Lawlor | Hardwick-Day Summer Seminar Minneapolis, MN
“How do [they] even do that?”A Pew Internet guide to teens, mobile phones and social media
Amanda LenhartJune 2010Lawlor | Hardwick-Day Summer SeminarMinneapolis, MN
Title of presentation
Methods
• 800 teens ages 12 to 17 and a parent or guardian were contacted by landline or cellular telephone in a nationally representative rdd survey conducted from June to September 2009.
• 9 focus groups in four cities with middle and high school aged teens (ages 12-18) conducted in June and October 2009
• Joint project of the Pew Research Center’s Internet & American Life Project and the University of Michigan.
• Data from adult surveys from Sept 2009 & January 2010
June 2010 2
Title of presentation
How do they do that – or do they?
Commonly held beliefs about teens, young adults and technology:
• Everyone uses the internet
• Every teen has a cell phone…
• … and all teens text unimaginably large numbers of messages a day
• Teens no longer call anyone on the phone
• Parents and K-12 schools struggle with management of teens’ phones
• Teens have been supplanted by older adults on social networks
• Teens love Twitter
• Young adults don’t care about privacy, particularly online
• Teens are active creators of content online
June 2010 3
Title of presentation
EVERYONE USES THE INTERNET
June 2010 4
04/21/23 8
04/21/23 9
Title of presentation
EVERY TEEN & YOUNG ADULT HAS A CELL PHONE…
May 2010 12
04/21/23 13
04/21/23 15
Title of presentation
…AND THEY SEND AND RECEIVE AN UNIMAGINABLY LARGE NUMBER OF TEXTS EVERY DAY.
May 2010 16
04/21/23 17
04/21/23 18
04/21/23 19
04/21/23 20
Title of presentation
TEENS NO LONGER MAKE PHONE CALLS.
May 2010 21
04/21/23 22
04/21/23 23
04/21/23 24
04/21/23 25
04/21/23 26
04/21/23 27
04/21/23 28
04/21/23 29
Teens who pay for phone costs are more likely to do more with cell phone
Title of presentation
PARENTS AND SCHOOLS STRUGGLE WITH MANAGEMENT OF TEENS’ CELL PHONES
May 2010 30
04/21/23 31
04/21/23 32
04/21/23 33
04/21/23 34
04/21/23 35
Title of presentation
TEENS & YOUNG ADULTS HAVE BEEN SUPPLANTED BY OLDER ADULTS ON SOCIAL NETWORKS
04/21/23 36
Title of presentation
TEENS LOVE TWITTER
May 2010 42
Title of presentation
YOUNG ADULTS DON’T CARE ABOUT THEIR PRIVACY, ESPECIALLY ONLINE
04/21/23 46
May 2010 47
04/21/23 48
Thinking about the ways you use social networking sites… Do you ever…
All SNS users
18-29 30-49 50+
Change the privacy settings for your profile to limit what you share with others online
65 71 62 52
Delete people from your network or friends’ list 56 64 52 42
Keep some people from seeing certain updates 52 58 52 36
Filter updates posted by some of your friends 41 44 43 27
Delete comments that others have made on your profile
36 47 29 24
Remove your name from photos that have been tagged to identify you
30 41 24 16
Post updates, comments, photos or videos that you later regret sharing
12 19 9 4
Social networking users are curators of content
Title of presentation
TEENS CREATE A SUBSTANTIAL AMOUNT OF CONTENT ONLINE
Title of presentation
Final Thoughts
• Cell phones leap frog connectivity roadblocks for low income, minority teens and adults
• Teens and young adults are not monolithic – so a multi-pronged approach is prudent
• Changes suggest a move towards mobile…
• …but teens and young adults do not always embrace the newest thing
• Young adults know that you are watching, and are increasingly taking steps to manage their online reputations
04/21/23 55
Thanks!
Amanda Lenhart
http://www.pewinternet.org
Twitter: @amanda_lenhart
