OPEN INNOVATION NETWORKe GROUPWARE

Daniela Casiraghi22.03.12, Educafè, METID – Politecnico di Milano

IL CONTESTO

Closed Innovation

Open Innovation

versus

OPEN INNOVATION

by Chesbrough, H.W. (2003). Open Innovation: The new imperative for creating and profiting from technology. Boston: Harvard Business School Press, p. xxiv

“Open innovation is a paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology

Wikipedia: definizionehttp://en.wikipedia.org/wiki/Open_innovation

Portale dell’Open innovation fondato da Chesbroughhttp://www.openinnovation.net/

“Center for Open Innovation, Haas School of Business University of California, Berkeley

COLLABORATIVE INNOVATION NETWORK

MIT Sloan's Center for Collective Intelligence

“A cyberteam of self-motivated people with a collective vision, enabled by the Web to collaborate in achieving a common goal by sharing ideas, information, and work

“by Peter Gloor (2005), “Swarm Creativity: Competitive

Advantage Through Collaborative Innovation Networks”

Wikipedia: definizionehttp://en.wikipedia.org/wiki/Collaborative_innovation_network

Ethical Issues in Collaborative Innovation Networksby Peter A. Gloor, Carey Heckman, & Fillia Makedon (2005)

CoIN: IL CODICE GENETICO

1. Evolvere da un network di apprendimento

2. Essere caratterizzata da principi etici stabili

3. Essere basata su fiducia reciproca e auto-organizzazione

4. Rendere la conoscenza accessibile a tutti

5. Operare all’interno con onestà e trasparenza

Wikipedia: definizionehttp://en.wikipedia.org/wiki/Collaborative_innovation_network

2 esempi

http://www.openideo.com/

https://www.innocentive.com/

Where people design better, together

by IDEO

A global design consultancy. MISSION: Create impact through design.

Challenge

BRIEF

Challenge TIMELINE

ChallengeTHEME

INSPIRATION PHASE

Inspiration suddivise in

MISSION

INSPIRATION PHASE: “ADD INSPIRATION”

“BUILT ON THIS”

CONCEPTING phase

http://www.openideo.com/open/voting/concepting/accessibility-map-v.2/

EVALUATION phase

EVALUATION phase

WINNING CONCEPTS

COLLABORATION MAP

DESIGN QUOTIENT & more

LEARN MORE & FIELD NOTESApprofondimenti sul tema della challenge

Approfondimenti sulle tecniche di progettazione (materiali Open IDEO, interviste a esperti, materiali in rete utili)

Messaggi dello staff per guidare il lavoro nelle varie fasi

INNOCENTIVE

STORIA E NUMERI The idea for InnoCentive came to Alph Bingham and Aaron Schacht in 1998 while they worked together at the pharmaceutical giant Eli Lilly and Company.

Total Registered Solvers: More than 250,000 from nearly 200 countries

Total Solver Reach: 12+ million through our strategic partners (e.g., EDF, nature.com, Popular Science, The Economist)

Total Challenges Posted: 1,400+ public Challenges to InnoCentive.com & thousands of internal employee-focused Challenges

Project Rooms Opened to Date: 403,000+

Total Solution Submissions: 30,000+

Total Awards Given: 1,100+

Numeri aggiornati a Marzo 2012

DATABASE DELLE CHALLENGESVarie tipologie di challenges

AREA PRIVATA

LA CHALLENGE

Regolamento, contratto

Stimolo alla condivisione

SOLVER o REFERRAL?

REFERRAL LINK

CREARE IL TEAM: TEAM PROJECT ROOM

PROJECT ROOM TOOLS- forum- Strumento di document exchange (upload, review, and rate documents)- Area di gestione della soluzione da inviare (reviewed, approved, forward to InnoCentive)- Strumento di messagistica che permette di contattare InnoCentive per porre domande

CREARE IL TEAM: TEAM PROJECT ROOM

SOLVER SEARCH

RISORSE UTILI

STRUMENTI DI e-COLLABORATION

MORE…

InnoCentive Community: forum, network map, top solvers

https://www.innocentive.com/problem-solvers/community

https://www.innocentive.com/seekers/innovation-case-studies

InnoCentive Resouce center: articoli, casi di studio, webinar, etc

https://www.innocentive.com/innovation-solutions/corporate-innovation

I servizi di InnoCentive

COLLABORATIVE KNOWLEDGE NETWORK?

CoIN: produzione di innovazioneTag: Innovation

CLN: sviluppo dell’idea innovativaTag: Collaboration

CIN: disseminazione dell’innovazioneTag: Communication

http://www.ickn.org/communication.html

Virtual group from MIT Center for Collective Intelligence, University of Cologne, Savannah College of Art and Design, and Aalto University in Finland.

QUALI RICADUTE PER L’UNIVERSITA’?

Possibilità offerte agli studenti

Partecipare a un’esperienza formativa (percorsi di progettazione ben strutturati e altamente monitorati con accesso a materiali di alta qualità)Sperimentare contesti di progettazione/problem solving internazionali con team internazionaliSperimentare contesti di progettazione multidisciplinariConfrontarsi con problematiche reali e concreteGiungere a contatto con enti ed imprese internazionaliPotenziare il proprio Curriculum

Possibilità offerte alla struttura

Giungere a contatto con aziende ed enti che cercano innovazioneAprirsi a nuovi ambiti/tematiche di ricercaPrendere spunto dal modello implementando al proprio interno logiche e strumenti di OI/CoIN per supportare e incentivare la ricerca

SONDAGGIO 1/2

SONDAGGIO 2/2

Questi ed altri link…

http://delicious.com/stacks/view/NXEPaT