YOUR SUCCESS ATTHE POS WITH METO !

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METO – THE POS SPECIALIST FOR OVER 50 YEARS !

CHECKPOINT SYSTEMS

• Founded 1918• Since 1950 a leading supplier of labelling and

retail merchandising systems at the POS• Checkpoint takes over METO AG in 1999• Inventor of the manual pricing tool, which prints

and dispenses labels in one operation (1959), and the PromoSign price cassette (1983).

• Inventor of many other patented merchandi-sing and pricing systems which are today usedeverywhere in the retail trade (pre-cut labels, METO price rails).

Checkpoint Systems is a worldwide manufacturer and supplier of integrated system solutions for article security, tracking, identifi cation, pricing and sales promotion for the retail trade and the complete delivery chain.

• Founded 1969• Headquarters in Thorofare, New Jersey (USA)• Over 3,800 employees• Active throughout the world with offi ces in over

30 countries and distributors in over 50 countries more

• Listed on the New York Stock Exchange (NYSE)• Long-standing cooperation with the Top-

200 retailers worldwide

Your success at the POS with METO !

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Service• Expert consultation• Creative, solution-oriented concept design• Implementation at retail level• Fast and professional installation

Guarantee• Top quality• Holistic solution approach• Rapid implementation• Reliable service

Production• Fast progress from product development into

production• Innovative research and development

departments• Individual production to your own specifi cations• ISO-certifi ed

Kompetenz• 50 years experience at the POS• Close cooperation with the retail trade• Trendsetter• Innovator of many top-selling products• Member of leading retail marketing organisations

(GS1, ECR, EHI, POPAI, EuroShop)

WHAT MAKES US DIFFERENT…

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CREATING THE LINK BETWEEN TRADEAND INDUSTRY

COMPETENT, FAST AND RELIABLE

Very close cooperation with the retail trade was the success factor for METO from the very beginning. From this relationship, we today still develop innova-tive concepts for our customers.

And you profi t from this know-how ! Before you invest a great deal of money in creative concepts which often prove diffi cult to implement in practice, talk to us fi rst. Because we know the right contactpartners to place effective concepts in the retail trade. Hand in hand with you, we specify the require-ments and together develop solution approaches which are feasible for the trade. This is where our strength lies.

We are the middleman for the trade !

• 50 years experience in and with the trade• Close contacts with the real decision-makers in

the trade• From consultation to installation: everything from

a single source!• Specialist in all aspects of the POS• Customer-specifi c solutions – fast and ready for

roll-out• Product developments adapted in functionality

and design for the trade• Creative and feasible concepts

Your success at the POS with METO !

• High production availability• Competitor analyses / customer-related studies

in cooperation with universities• Category management know-how• Versatile and comprehensive partner network

for all-round service

METO

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WHAT METO CAN DO FOR YOU …

CATEGORY MANAGEMENT FOR YOUR CUSTOMERS !

As a brand company, you invest considerable sums year after year in order to gain the attention ofconsumers. You place advertisements, advertising spots, poster advertising etc. – all in the rightmarketing mix.

But except for the product packaging, the POS in par ticular is of ten neglected. This should bedesigned in exactly the same way as your advertis-ing campaigns. Because this is where the buying decision is made – 70 % of all purchases areimpulse purchases !

Over recent years, category management hasproven to be one of the most demanding andsimultaneously most promising approaches. After concentrating in recent years on the question of the right range, placement and pricing of the goods in category management projects, the subject ofspecifi c communication is now increasingly coming to the fore. But:

1. Manufacturers are investing a great deal of effort in customer communication and promotion.

2. In the trade, a large proportion of this communi-cations material remains neglected.

3. The consumer fi nds hardly any customer appeal at the POS, or if so, this changes frequently.

METO is a specialist in communication at the POS. Taking account of category management aspects, we identify practical tactics and implementation for the harmonious cooperation between the brand industry and trade. In this, our certified category managers always have the needs of the end-customer fi rmly in mind.

SUCCESS EXPERIENCES !It is all the more important to stand out clearly from the fl ood of products now available. Whoever wants to make a sale must arouse emotions, attractattention and please the customer. We open upfascinating perspectives for you in the implementa-tion of successful sales-promotion solutions. From the initial idea, through to development and realisa-tion at the POS. We support you in marketing your products effectively !

Category information

Category role

Category assessment

Category objectives

Category strategies

Category tactics

Category plan implementation

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Here we support you with our specialknow-how !

ECR D-A-CH CMCategory Management 8-Steps-Process

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Your success at the POS with METO !

STORE COMMUNICATIONFresh goods merchandisingEmotional sales promotionShop-in-shopExterior communicationBrand imageCustomer direction systems

• Durable, cost-effi cient solutions• Individual colours, shapes, sizes, materials• Universal, modular systems for fl exible changing

of information• Easy handling, simple installation• Elegant design• Perfectly matched communications systems• Harmonised POS marketing• Large-area installations

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SHELF COMMUNICATIONSCustomer direction systemsShelf optimisation systemsProduct information systemsCheckout merchandisingArticle security

• Individual colours, shapes, sizes, materials• Large selection of fi xing systems• Cost-effi cient• Short delivery times!• Innovative communications solutions

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Price-markingInformationPromotionIdentifi cation / controlling / security

• Individual colours, shapes, sizes, materials• Adhesives for all applications (removable, deep-

freeze, waterproof …)• Flexible in-house production• Special labels (sterile, security, foodstuffs …)• Certifi ed to ISO

COMMUNICATION AND PROMOTION

Your success at the POS with METO !

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2000 kcal

10% 190kcal

37% 28g

10% 7g

1% 4g

22% 1.1g% GDA ©2006 McDonald’s

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42% 2.1g% GDA ©2006 McDonald’s

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Pressathstr. 41- 4984352 Reiden

~ Tel 061/203- 0 ~ Fax: 061/28844

www.KnorrW.de

Fach-Zentrum

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Communication and promotion• Shelf communication• Frame solutions• Fixing solutions• Labels• Labelling systems

Shopping convenience• Bobby shopping basket• Turn-O-Matic service system

Shelf management systems• Pusher / gravitation• Shelf dividers• Shelf-edge profi les

Secured and multimedia merchandising• Open display solutions• Open stock solutions• Antenna covers

METO STANDARD PORTFOLIO

Reduziert

POLY-NET®

www.poly.de+49/31 82-1249

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REFERENCESDuring the last 50 years, METO has built up a close relationship with many top retail chains worldwide, in order to develop joint, successful solutions for the challenges at the POS.

Our innovative approach for the trade and brand industry includes learning from and with our customers, and the establishment of long-term partnerships.

Your success at the POS with METO !

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CONTACTWe would be delighted to explain to you the possibilities available to you at the POS in a personal discussion.

Our personnel look forward to talking to you !

Checkpoint Systems International GmbH

Westerwaldstraße 3-13

D-64646 Heppenheim

Tel. (0 62 52) 703-0

Fax (0 62 52) 703-198

info@eur.checkpt.com

www.checkpointeurope.com

www.checkpointsystems.de