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Metrics, Metrics, Metrics (and tips) 2014 JobG8

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Metrics, Metrics, Metrics (and tips) 2014 JobG8. Josh Gampel President Recruitics June 11, 2014. Our Services Recruitment marketing analytics PPC bid automation Recruitment marketing agency. What We Do - PowerPoint PPT Presentation
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Metrics, Metrics, Metrics (and tips) 2014 JobG8 Josh Gampel President Recruitics June 11, 2014
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Page 1: Metrics, Metrics, Metrics (and tips)  2014 JobG8

Metrics, Metrics, Metrics (and tips)

2014 JobG8

Josh GampelPresident Recruitics

June 11, 2014

Page 2: Metrics, Metrics, Metrics (and tips)  2014 JobG8

What We Do

We make it easy for recruitment teams to optimize the ROI on

their recruitment advertising spend.

Our Services

• Recruitment marketing analytics

• PPC bid automation

• Recruitment marketing agency

Page 3: Metrics, Metrics, Metrics (and tips)  2014 JobG8

About Me

Page 4: Metrics, Metrics, Metrics (and tips)  2014 JobG8

Last Night!!!

Page 5: Metrics, Metrics, Metrics (and tips)  2014 JobG8

About Me - Really

• 10 + years in staffing and recruitment marketing

• Many years speaking on search marketing and leveraging marketing to build great teams

• Oversee the marketing and client service team at Recruitics. – 2+ million jobs / day– 20+ million applies / month

Page 6: Metrics, Metrics, Metrics (and tips)  2014 JobG8

Agenda

• Market Landscape • Recruitment Marketing Analytics

– Five Critical Reports

• Current Noteworthy Trends • Areas of opportunity• Checklist to take home

Page 7: Metrics, Metrics, Metrics (and tips)  2014 JobG8

Source: Lambay Advisors

Page 8: Metrics, Metrics, Metrics (and tips)  2014 JobG8

Source: Lambay Advisors

Page 9: Metrics, Metrics, Metrics (and tips)  2014 JobG8

65%

of all digital ad spending in the first half of 2013 used a performance-based pricing

model.

Page 10: Metrics, Metrics, Metrics (and tips)  2014 JobG8

Source: Lambay Advisors

Page 11: Metrics, Metrics, Metrics (and tips)  2014 JobG8

Source: Lambay Advisors

Page 12: Metrics, Metrics, Metrics (and tips)  2014 JobG8

Source: Lambay Advisors

Page 13: Metrics, Metrics, Metrics (and tips)  2014 JobG8

Dice Holdings: Niche Boards in Action

Page 14: Metrics, Metrics, Metrics (and tips)  2014 JobG8

Rise of the Aggregators

Source: Lambay Advisors

Page 15: Metrics, Metrics, Metrics (and tips)  2014 JobG8

Following the Money

Page 16: Metrics, Metrics, Metrics (and tips)  2014 JobG8

In Summary

• $6 Billion Online Recruitment Ad Spend in the US

• 65% of media is bought on a performance basis

• 2018 Proj.= $11.4 Billion or $7 Billion Online

• My view… that’s a lot of money!

Page 17: Metrics, Metrics, Metrics (and tips)  2014 JobG8

Analytics!!!!!!

Page 18: Metrics, Metrics, Metrics (and tips)  2014 JobG8

Job Postings are your honeypot.

Page 19: Metrics, Metrics, Metrics (and tips)  2014 JobG8

What’s Measured Is Managed

Conversion Metrics

• Job Views• Applicants• Conversion Rate

(CR)

ROI Metrics

• Cost per Applicant• Cost per Hire –

Can you provide this for your clients?

Page 20: Metrics, Metrics, Metrics (and tips)  2014 JobG8

Five critical reports you need to create

1. Job Level Analytics2. Conversion Buckets3. Company Spend and Performance4. Source Tracking5. Trending Reports

Page 21: Metrics, Metrics, Metrics (and tips)  2014 JobG8

Source Tracking

Page 22: Metrics, Metrics, Metrics (and tips)  2014 JobG8

Monthly

Page 23: Metrics, Metrics, Metrics (and tips)  2014 JobG8

Daily

Page 24: Metrics, Metrics, Metrics (and tips)  2014 JobG8

Details

Page 25: Metrics, Metrics, Metrics (and tips)  2014 JobG8

82%

of recruitment marketing dollars…

Was spent on 49%

of the jobs…

which only drove

2%of total applicants.

Recruitment Marketing In Action (Before)

Page 26: Metrics, Metrics, Metrics (and tips)  2014 JobG8

Recruitment Marketing In Action (After)

151%

increase in applicants

33% decrease in CPA

Page 27: Metrics, Metrics, Metrics (and tips)  2014 JobG8

#2: Generalist job boards aren’t dead, but..

Current Trends

Page 28: Metrics, Metrics, Metrics (and tips)  2014 JobG8

Job seekers are going mobile.

Page 29: Metrics, Metrics, Metrics (and tips)  2014 JobG8

Source: Glassdoor.com

Page 30: Metrics, Metrics, Metrics (and tips)  2014 JobG8

Source: Beyond.com

Page 31: Metrics, Metrics, Metrics (and tips)  2014 JobG8

95%

of Fortune 500 companies do not have mobile-optimized website.

Source: Imomentous, Corporate Mobile Readiness Report, 2014

Page 32: Metrics, Metrics, Metrics (and tips)  2014 JobG8

Indeed This week

• Acquisition of Mobolt to break down corporate apply barrier.

• Data they shared…– 50% of job searches are mobile (double

YOY)– 2.2 million sponsored jobs on the site– 275k on mobile. (Supply/Demand

Mismatch)

Page 33: Metrics, Metrics, Metrics (and tips)  2014 JobG8

Social Media Recruiting has grown up

Page 34: Metrics, Metrics, Metrics (and tips)  2014 JobG8
Page 35: Metrics, Metrics, Metrics (and tips)  2014 JobG8

Proprietary and Confidential - Not for distribution without the express permission of Recruitics, Inc.

Page 36: Metrics, Metrics, Metrics (and tips)  2014 JobG8

Proprietary and Confidential - Not for distribution without the express permission of Recruitics, Inc.

Page 37: Metrics, Metrics, Metrics (and tips)  2014 JobG8

Proprietary and Confidential - Not for distribution without the express permission of Recruitics, Inc.

Page 38: Metrics, Metrics, Metrics (and tips)  2014 JobG8

Areas of opportunity

Page 39: Metrics, Metrics, Metrics (and tips)  2014 JobG8

Get Smarter about your email marketing

Page 40: Metrics, Metrics, Metrics (and tips)  2014 JobG8

Retargeting

Page 41: Metrics, Metrics, Metrics (and tips)  2014 JobG8

Real Time Bidding

Page 42: Metrics, Metrics, Metrics (and tips)  2014 JobG8

Cross Platform

Page 43: Metrics, Metrics, Metrics (and tips)  2014 JobG8

1. $6 Billion Dollar Market and Growing2. 65% of digital media is performance based3. What’s measured is managed. Get proper

data in place.4. Key Reports:

• Job Detail• Conversion Buckets• Company Performance• Source Tracking• Trending Analysis

5. Mobile is the future, plan for it now6. Social is Strong – Leverage Existing

Channels7. Follow the digital world – it’s a look into the

future8. Areas of Opportunity

• Email Marketing• Retargeting• Real Time Bidding• Cross Platform Tracking and Advertising

Takeaways


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