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THE DIGITAL MARKETING FUNNEL & METRICS THAT MATTER DES MARTIN @dessie_martin
THE DIGITAL MARKETING FUNNEL amp METRICS THAT
MATTERDES MARTIN
dessie_martin
METRICS THAT MATTER
EVERY WEBSITE CAN
BE VIEWED AS A FUNNEL
TRAFFIC SOURCES
TRAFFIC SOURCES
TRAFFIC SOURCES
UN-BRANDED BRANDED SEARCH
DISCOVERY amp CONSIDERATION
bull POOR DESIGN amp USER EXPERIENCEbull TRUST SIGNALSbull POOR CONTENTbull PRICE AVAILABILITY CONSIDERATION
REPEAT VISITORS TENDTO BUY MORE
CONVERSION
SETTING UP FUNNELS IN GOOGLE ANALYTICS
RELATIONSHIP amp RETENTION
EXIT SURVEYS
3 metrics that matter
METRICS
TOP FUNNELMIDDLE FUNNEL
BOTTOM FUNNEL
Adwords
Analytics
WebmasterTools
Sales amp Leads
Reports
DecisionMaking
to trial 3funnel software click here
BECAUSE GOOGLE ANALYTICS WILLNOT GET YOU A PROMOTION
Connectdessie_martin
3funnelielinkedincomindesmartin
METRICS THAT MATTER
EVERY WEBSITE CAN
BE VIEWED AS A FUNNEL
TRAFFIC SOURCES
TRAFFIC SOURCES
TRAFFIC SOURCES
UN-BRANDED BRANDED SEARCH
DISCOVERY amp CONSIDERATION
bull POOR DESIGN amp USER EXPERIENCEbull TRUST SIGNALSbull POOR CONTENTbull PRICE AVAILABILITY CONSIDERATION
REPEAT VISITORS TENDTO BUY MORE
CONVERSION
SETTING UP FUNNELS IN GOOGLE ANALYTICS
RELATIONSHIP amp RETENTION
EXIT SURVEYS
3 metrics that matter
METRICS
TOP FUNNELMIDDLE FUNNEL
BOTTOM FUNNEL
Adwords
Analytics
WebmasterTools
Sales amp Leads
Reports
DecisionMaking
to trial 3funnel software click here
BECAUSE GOOGLE ANALYTICS WILLNOT GET YOU A PROMOTION
Connectdessie_martin
3funnelielinkedincomindesmartin
EVERY WEBSITE CAN
BE VIEWED AS A FUNNEL
TRAFFIC SOURCES
TRAFFIC SOURCES
TRAFFIC SOURCES
UN-BRANDED BRANDED SEARCH
DISCOVERY amp CONSIDERATION
bull POOR DESIGN amp USER EXPERIENCEbull TRUST SIGNALSbull POOR CONTENTbull PRICE AVAILABILITY CONSIDERATION
REPEAT VISITORS TENDTO BUY MORE
CONVERSION
SETTING UP FUNNELS IN GOOGLE ANALYTICS
RELATIONSHIP amp RETENTION
EXIT SURVEYS
3 metrics that matter
METRICS
TOP FUNNELMIDDLE FUNNEL
BOTTOM FUNNEL
Adwords
Analytics
WebmasterTools
Sales amp Leads
Reports
DecisionMaking
to trial 3funnel software click here
BECAUSE GOOGLE ANALYTICS WILLNOT GET YOU A PROMOTION
Connectdessie_martin
3funnelielinkedincomindesmartin
TRAFFIC SOURCES
TRAFFIC SOURCES
TRAFFIC SOURCES
UN-BRANDED BRANDED SEARCH
DISCOVERY amp CONSIDERATION
bull POOR DESIGN amp USER EXPERIENCEbull TRUST SIGNALSbull POOR CONTENTbull PRICE AVAILABILITY CONSIDERATION
REPEAT VISITORS TENDTO BUY MORE
CONVERSION
SETTING UP FUNNELS IN GOOGLE ANALYTICS
RELATIONSHIP amp RETENTION
EXIT SURVEYS
3 metrics that matter
METRICS
TOP FUNNELMIDDLE FUNNEL
BOTTOM FUNNEL
Adwords
Analytics
WebmasterTools
Sales amp Leads
Reports
DecisionMaking
to trial 3funnel software click here
BECAUSE GOOGLE ANALYTICS WILLNOT GET YOU A PROMOTION
Connectdessie_martin
3funnelielinkedincomindesmartin
TRAFFIC SOURCES
TRAFFIC SOURCES
UN-BRANDED BRANDED SEARCH
DISCOVERY amp CONSIDERATION
bull POOR DESIGN amp USER EXPERIENCEbull TRUST SIGNALSbull POOR CONTENTbull PRICE AVAILABILITY CONSIDERATION
REPEAT VISITORS TENDTO BUY MORE
CONVERSION
SETTING UP FUNNELS IN GOOGLE ANALYTICS
RELATIONSHIP amp RETENTION
EXIT SURVEYS
3 metrics that matter
METRICS
TOP FUNNELMIDDLE FUNNEL
BOTTOM FUNNEL
Adwords
Analytics
WebmasterTools
Sales amp Leads
Reports
DecisionMaking
to trial 3funnel software click here
BECAUSE GOOGLE ANALYTICS WILLNOT GET YOU A PROMOTION
Connectdessie_martin
3funnelielinkedincomindesmartin
TRAFFIC SOURCES
UN-BRANDED BRANDED SEARCH
DISCOVERY amp CONSIDERATION
bull POOR DESIGN amp USER EXPERIENCEbull TRUST SIGNALSbull POOR CONTENTbull PRICE AVAILABILITY CONSIDERATION
REPEAT VISITORS TENDTO BUY MORE
CONVERSION
SETTING UP FUNNELS IN GOOGLE ANALYTICS
RELATIONSHIP amp RETENTION
EXIT SURVEYS
3 metrics that matter
METRICS
TOP FUNNELMIDDLE FUNNEL
BOTTOM FUNNEL
Adwords
Analytics
WebmasterTools
Sales amp Leads
Reports
DecisionMaking
to trial 3funnel software click here
BECAUSE GOOGLE ANALYTICS WILLNOT GET YOU A PROMOTION
Connectdessie_martin
3funnelielinkedincomindesmartin
UN-BRANDED BRANDED SEARCH
DISCOVERY amp CONSIDERATION
bull POOR DESIGN amp USER EXPERIENCEbull TRUST SIGNALSbull POOR CONTENTbull PRICE AVAILABILITY CONSIDERATION
REPEAT VISITORS TENDTO BUY MORE
CONVERSION
SETTING UP FUNNELS IN GOOGLE ANALYTICS
RELATIONSHIP amp RETENTION
EXIT SURVEYS
3 metrics that matter
METRICS
TOP FUNNELMIDDLE FUNNEL
BOTTOM FUNNEL
Adwords
Analytics
WebmasterTools
Sales amp Leads
Reports
DecisionMaking
to trial 3funnel software click here
BECAUSE GOOGLE ANALYTICS WILLNOT GET YOU A PROMOTION
Connectdessie_martin
3funnelielinkedincomindesmartin
DISCOVERY amp CONSIDERATION
bull POOR DESIGN amp USER EXPERIENCEbull TRUST SIGNALSbull POOR CONTENTbull PRICE AVAILABILITY CONSIDERATION
REPEAT VISITORS TENDTO BUY MORE
CONVERSION
SETTING UP FUNNELS IN GOOGLE ANALYTICS
RELATIONSHIP amp RETENTION
EXIT SURVEYS
3 metrics that matter
METRICS
TOP FUNNELMIDDLE FUNNEL
BOTTOM FUNNEL
Adwords
Analytics
WebmasterTools
Sales amp Leads
Reports
DecisionMaking
to trial 3funnel software click here
BECAUSE GOOGLE ANALYTICS WILLNOT GET YOU A PROMOTION
Connectdessie_martin
3funnelielinkedincomindesmartin
REPEAT VISITORS TENDTO BUY MORE
CONVERSION
SETTING UP FUNNELS IN GOOGLE ANALYTICS
RELATIONSHIP amp RETENTION
EXIT SURVEYS
3 metrics that matter
METRICS
TOP FUNNELMIDDLE FUNNEL
BOTTOM FUNNEL
Adwords
Analytics
WebmasterTools
Sales amp Leads
Reports
DecisionMaking
to trial 3funnel software click here
BECAUSE GOOGLE ANALYTICS WILLNOT GET YOU A PROMOTION
Connectdessie_martin
3funnelielinkedincomindesmartin
CONVERSION
SETTING UP FUNNELS IN GOOGLE ANALYTICS
RELATIONSHIP amp RETENTION
EXIT SURVEYS
3 metrics that matter
METRICS
TOP FUNNELMIDDLE FUNNEL
BOTTOM FUNNEL
Adwords
Analytics
WebmasterTools
Sales amp Leads
Reports
DecisionMaking
to trial 3funnel software click here
BECAUSE GOOGLE ANALYTICS WILLNOT GET YOU A PROMOTION
Connectdessie_martin
3funnelielinkedincomindesmartin
SETTING UP FUNNELS IN GOOGLE ANALYTICS
RELATIONSHIP amp RETENTION
EXIT SURVEYS
3 metrics that matter
METRICS
TOP FUNNELMIDDLE FUNNEL
BOTTOM FUNNEL
Adwords
Analytics
WebmasterTools
Sales amp Leads
Reports
DecisionMaking
to trial 3funnel software click here
BECAUSE GOOGLE ANALYTICS WILLNOT GET YOU A PROMOTION
Connectdessie_martin
3funnelielinkedincomindesmartin
RELATIONSHIP amp RETENTION
EXIT SURVEYS
3 metrics that matter
METRICS
TOP FUNNELMIDDLE FUNNEL
BOTTOM FUNNEL
Adwords
Analytics
WebmasterTools
Sales amp Leads
Reports
DecisionMaking
to trial 3funnel software click here
BECAUSE GOOGLE ANALYTICS WILLNOT GET YOU A PROMOTION
Connectdessie_martin
3funnelielinkedincomindesmartin
3 metrics that matter
METRICS
TOP FUNNELMIDDLE FUNNEL
BOTTOM FUNNEL
Adwords
Analytics
WebmasterTools
Sales amp Leads
Reports
DecisionMaking
to trial 3funnel software click here
BECAUSE GOOGLE ANALYTICS WILLNOT GET YOU A PROMOTION
Connectdessie_martin
3funnelielinkedincomindesmartin
METRICS
TOP FUNNELMIDDLE FUNNEL
BOTTOM FUNNEL
Adwords
Analytics
WebmasterTools
Sales amp Leads
Reports
DecisionMaking
to trial 3funnel software click here
BECAUSE GOOGLE ANALYTICS WILLNOT GET YOU A PROMOTION
Connectdessie_martin
3funnelielinkedincomindesmartin
Adwords
Analytics
WebmasterTools
Sales amp Leads
Reports
DecisionMaking
to trial 3funnel software click here
BECAUSE GOOGLE ANALYTICS WILLNOT GET YOU A PROMOTION
Connectdessie_martin
3funnelielinkedincomindesmartin
to trial 3funnel software click here
BECAUSE GOOGLE ANALYTICS WILLNOT GET YOU A PROMOTION
Connectdessie_martin
3funnelielinkedincomindesmartin
BECAUSE GOOGLE ANALYTICS WILLNOT GET YOU A PROMOTION
Connectdessie_martin
3funnelielinkedincomindesmartin
