Home >Marketing >Metrics that Matter - Des Martin @ Digital Summit 2014

Metrics that Matter - Des Martin @ Digital Summit 2014

Date post:27-Jan-2015
Category:
View:105 times
Download:3 times
Share this document with a friend
Description:
Des Martins slides from the #DigitalSummit2014. Presentation on the Digital Marketing funnel and how it provides a framework for Metrics that Matter. To try a demo of 3funnel: http://3funnel.com/demo.html
Transcript:
  • 1. THE DIGITAL MARKETING FUNNEL & METRICS THAT MATTER DES MARTIN @dessie_martin

2. METRICS THAT MATTER 3. EVERY WEBSITE CAN BE VIEWED AS A FUNNEL 4. TRAFFIC SOURCES 5. TRAFFIC SOURCES 6. TRAFFIC SOURCES 7. UN-BRANDED / BRANDED SEARCH 8. DISCOVERY & CONSIDERATION POOR DESIGN & USER EXPERIENCE TRUST SIGNALS POOR CONTENT PRICE / AVAILABILITY CONSIDERATION 9. REPEAT VISITORS TEND TO BUY MORE 10. CONVERSION 11. SETTING UP FUNNELS IN GOOGLE ANALYTICS 12. RELATIONSHIP & RETENTION EXIT SURVEYS 13. 3 metrics that matter 14. METRICS TOP FUNNEL MIDDLE FUNNEL BOTTOM FUNNEL 15. Adwords Analytics Webmaster Tools Sales & Leads Reports Decision Making 16. to trial 3funnel software: click here 17. BECAUSE GOOGLE ANALYTICS WILL NOT GET YOU A PROMOTION [email protected] @dessie_martin @3funnel ie.linkedin.com/in/desmartin/

Popular Tags:

Click here to load reader

Embed Size (px)
Recommended