Metro Beauty presentashion

Mетро Бьюти - рекламно-информационное издание

Metro Beauty eaCH ISSue oF MaGaZINe oFFerS aN INForMatIVe BLeND oF Beauty IN our LIFe, FaSHIoN aND CoSMetICS, JoB& traVeL. eVerytHING tHat INtereStS a WoMaN WHICH KeePS uP WItH tHe tIMeS aND Do It FaNCy.


E D I T O R ’ S W O R D

Natalya Levshina, Metro Beauty editor

Metro Beauty Woman is a modern independant self-confident woman in age from 20 to 44 years. She is capable of earning enough income to be totally independent.

She likes to live in a city and she is able to enjoy it. She likes to discover latest fashion, culture trends. She chooses things to buy only by herself. She may be both married and single. Sheconsider a man as a partner, but not as a person for paying her bills.

Metro Beauty Woman – elegant, free and bright.

Metro Beauty IS PERMANENT OFFICIAL PARTNER OF AURORA FASHION WEEK AND BEATU FESTIVAL «NEVSKIE BEREGA».

T A R G E T A U D I E N C E


ProFeSSIoN. One day from life of woman with a specific profession. The story is written from the first person.

FaSHIoN. Trends and tendencies from catwalks all around the world.

Beauty. Everything you need to know about esthetics, cosmetics and make-up.

CoVer Story – the main subject, journalistic research (sometimes even investigation) on specific subject, which is congenial to many women.

INterVIeW – an interview with a star.

PLayBILL of interesting events in Russia – where can woman go with no need to get visa. Playbill of events and parties in the city.

reVIeW – book and DVD novelties.

GourMet – the best chefs tell a history of a particular dish, ingenious recipes. They prepare such dishes together with the journalist.

traVeL – the story about popular touristic destination.

HoroSCoPe – astrological forecast combined with the story of a star person, representing this sign of the zodiac.

R E G U L A R C O L U M N S


Metro Beauty in an iPad and iPhone

You can read the Metro Beauty in the iPad and iPhone, by downloading the iPad version of the magazine by Kiosk application. Search tag for iStore – metrobeauty.

I P A D V E R S I O N


ISSue Nr. ISSue Date FILING Date#1 (81) February, 4 January, 20

#2 (82) March, 4 February, 17#3 (83) April, 1 March, 17#4 (84) May, 6 April, 21#5 (85) June, 3 May, 19#6 (86) July, 29 June, 14#7 (87) August, 26 July, 11#8 (88) September, 30 August, 15#9 (89) October, 28 September, 13

#10 (90) November, 25 October, 10

I S S U E S C H E D U L E


ISSue SCHeDuLe For 2014 year

reaDerSHIP

53 300 people*

MaGaZINe ForMatOriginal size – 230 х 295 mmHeavy coverPaper: cover (4 pages) – glossy 130 g/m, inner block (56 pages) – enameled paper 65 g/m 2

* Source: TNS St. Petersaburg, NRS May – October 2013.

CurreNtLy IN tHe PIPeLINe oF Metro Beauty DIStrIButIoN DePartMeNt tHere are aBout

1 500 NeW DIStrIButIoN PoINtS

D I S T R I B U T I O N S Y S T E M


Metro Beauty is distributed in the places with highest concentration of its’ target audice (more than 600 points): • airlines (Вritish Airways, AirFrance, KLM, LOT);• to the passengers of ‘Sapsan’ trains inside Moskovsky railway

station (6 AM – 7 AM & 1 PM – 2 PM); • boutiques, branded shops; • multi-brand clothes & shoes shops;• beauty salons; • fitness-clubs (‘Fizkult’, ‘Оlympic’, ‘Fitness Family’, tennis club

‘Krestovsky’ etc.); • health clinics (‘American clinic’, ‘Arcadia-vip’, ‘Academy of

esthetic medicine’, ‘Danaya’ etc.); • shopping malls (‘MEGA’, ‘Nevsky centr’, ‘Raduga’, ‘Rodeo

drive’, ‘Planeta Neptun’, ‘River house’ etc.); • restaurants (‘Via Dell Oliva’, ‘Gastronom’, ‘Gusto’, ‘Russkaya

rybalka’, ‘Paulaner’ and others); • office centers (‘Pulkovo sky’, ‘Elizavetinsky’, ‘Gayot’ etc.); • travel companies (ferry center ‘Gr-travel’, ‘Pegas’, ‘Aerotravel’,

‘West travel’ etc.)

R E A D E R S H I P

13,8% – MaLe

86,2% – FeMaLe

aVeraGe ISSue reaDerSHIP

53 300 people*

high-income

well-situated

middle-income

PROSPERITY

21,1%

20,3 %

16 – 19

45 – 54

55 +

AGEOF AUDIENCE

8,5 %

67,4 %14,7 %

9,4 %

20 – 44

FaMILy, CHILDreN (female part of audience)Martial status49,8% – married50,2% – not married

Position in the family28,5% – hеad of the family20,5%– earns the most in the family65,3% – take purchasing decisions more often than other family members

* Source: TNS St. Petersburg, NRS May – October 2013 г.

Children18,7% – one child12,8% – two children


49,4 %

lower-income7,1 %

Martial status62,1% – married37,9% – not married

Position in the family35,0% – hеad of the family22,8% – earns the most in the family73,9% – take purchasing decisions more often than other family members

Source: TNS St. Petersburg, NRS May– October 2013 г.

* Affinity Index indicates degree of interest, which specific group of population shows to edition. If Affinity Index is more than 115, it shows hight degree of interest, if it is less than 115, it shows reduction of interest** High-income and well- situated readership (share of utility bills and foodstuff - less than 50% family income)*** CPT cost per thousand contacts (High-income and well- situated readership)

Children24.7% – one child14.9% – two children

R E A D E R S H I P


reaDerSHIP

25+

Employment76,9% – work23,2% – not work

Education58,9% – higher40,7% – secondary

CPt *** HIGH-INCoMe aND WeLL- SItuateD reaDerSHIP

544140

64.9 euro

aFFINIty INDex*PROSPERITY**

Metro-beauty

Cosmopolitan

I pokupau

126

121

97

I pokupauMetro-beauty Cosmopolitan

184.0 euro

544.7 euro

R A T E C A R D

Format: double page spreadSize: 460x295 mmCost: 3 931.3 euro.

Format: 2nd, 3rd coverSize: 230x295 mmCost: 3 272.1 euro.

Format: 1/2 pageSizes: 112x295 mmCost: 1 202.7 euro.

Format: 1/2 pageSizes: 230x148 mmCost: 1 323.0 euro.

Format: 4th cover (last page)Size: 230x295 mmCost: 5 467.0 euro.

Format: full pageSize: 230x295 mmCost: 2 186.7 euro.


C O N T A C T S

Metro Beauty SaINt-PeterSBurG

198096 RUSSIA, SAINT-PETERSBURG

AVTOVSKAYA ST., 2

TEL.: +7 (812) 244 43 43

www.metronews.ru


Date post:	28-Jul-2015
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Metro Beauty presentashion

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