10
Mexico Overview January 2013
Mexico Overview
January 2013
Fuente: Nielsen Retail & Bottling Index Sep '12
Fuente: Nielsen Retail & Bottling Index Sep '12
A challenging environment..
Drug War profitable battle: 40billion USD per year
Insecurity and Home Confinement
Source: Mexico Mchs Mexico. Ethnologies 2010
Trustworthy institutions: Church, Universities & Military
Resourceful and looking to be updated
Mexico: 75% of the gaming market in Latin America
“Mexinauts”: 30.6 millionusers
28.6% of Active Pop work in the informal economy Pirate Youth
Source: Mexico Mchs Mexico. Ethnologies 2010
Cultural highlights
A festive naturePolarity between “machismo” and the
mother as the main figure of respect
The great Mexican FamilyCatholicism regulates many of the
popular traditions
Source: Mexico Mchs Mexico. Ethnologies 2010
Mexican market recovering pre – crisis levels
GDP showing healthy performance Reflecting a recovery on consumption
Source: INEGI. www.inegi.gob.mx
CCI almost reaching pre crisis levelsUnemployment decreasing
I II III IV I II III IV I II III IV I II III IV I II III
2008 2009 2010 2011 2012
2.0 2.41.3
(0.9)
(7.1)(9.4)
(5.3)
(2.0)
4.4
7.55.1 4.2 4.3
2.94.4 3.9 4.9 4.4
3.3
PIB México
I II III IV I II III IV I II III IV I II III IV I II III
2008 2009 2010 2011 2012
Goberment ConsumptionPrivate Consumption
I II III IV I II III IV I II III IV I II III IV I II III IV
2008 2009 2010 2011 2012
103
85
9295
99
CCI
I II III IV I II III IV I II III IV I II III IV I II III IV
2008 2009 2010 2011 2012
4.8
7.7
6.7 6.7
6.0
Unemployment Rate
Lower SEL most affectedHH income decreasing 14% in the past years
2000-2002 2002-2004 2004-2006 2006-2008 2008-2010 2010-2012
(2.1)
3.4
10.0
(1.6)
(12.3)
0.0
Creating a sense of cronic crisis and creating value savvy consumers
However, consumers not capitalizing partial recovery Actually losing purchasing power
Total 0 to 4 4 to 8 +8
33%46% 38%
26%
19%13%
18%20%
Food & Beverages Transport Care & HygieneEducation & Entertaiment Housing Dress & Health
Minimum Wages
Houseld Income Performance Household Spend Mix
Source: INEGI. www.inegi.gob.mx
