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Hans K. Meyer ([email protected]) Burton Speakman ([email protected]) ISOJ 2016 1 The Spiral of Silence’s Persistent Effect on Online News Forums Quieting the commenter s
| Date post: | 13-Apr-2017 |
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News & Politics |
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Hans
K. M
eyer
(mey
erh@
ohio
.edu
)Bu
rton
Spe
akm
an (b
s634
313@
ohio
.edu
)IS
OJ 2
016
1
The Spiral of Silence’s Persistent Effect on Online News Forums
Quieting the commenters
Hans
K. M
eyer
(mey
erh@
ohio
.edu
)Bu
rton
Spe
akm
an (b
s634
313@
ohio
.edu
)IS
OJ 2
016
2
The Spiral of Silence
•Noelle-Neumann (1974)
•Not in the majority
•Today?
Hans
K. M
eyer
(mey
erh@
ohio
.edu
)Bu
rton
Spe
akm
an (b
s634
313@
ohio
.edu
)IS
OJ 2
016
3
Key questions•Does the Spiral of Silence exist online?•Anonymity• Incivility
•What effect does journalismhave?•Public forum•Moderation
Hans
K. M
eyer
(mey
erh@
ohio
.edu
)Bu
rton
Spe
akm
an (b
s634
313@
ohio
.edu
)IS
OJ 2
016
4
The Survey•1,000 people across the U.S.
•Do you read the comments and comment yourself?
•Why or why not?
Hans
K. M
eyer
(mey
erh@
ohio
.edu
)Bu
rton
Spe
akm
an (b
s634
313@
ohio
.edu
)IS
OJ 2
016
5
Findings
•Spiral of Silence persists•Why? Mean (out of 5)•Story’s POV conflicts
3.11•Comments POV conflicts 3.17•Don’t feel strongly about topic 2.70•Comments have aggressive tone 3.11
18%
25%57%
Never Often Rarely
Hans
K. M
eyer
(mey
erh@
ohio
.edu
)Bu
rton
Spe
akm
an (b
s634
313@
ohio
.edu
)IS
OJ 2
016
6
Findings•What predicts if people feel the spiral?
(and can journalists have any effect?)
•Age•How important anonymity is to them•Measures to eliminate anonymity•Credibility through comments•Community through comments
Hans
K. M
eyer
(mey
erh@
ohio
.edu
)Bu
rton
Spe
akm
an (b
s634
313@
ohio
.edu
)IS
OJ 2
016
7
Findings•What predicts if they will comment?
(and how can journalists help?)
•Perceived Spiral of Silence•Procedures to eliminate anonymity•Noticing Moderation•Community through comments
Hans
K. M
eyer
(mey
erh@
ohio
.edu
)Bu
rton
Spe
akm
an (b
s634
313@
ohio
.edu
)IS
OJ 2
016
8
Implications•Get involved in comments•That readers notice is most important.•Don’t try too hard.
•Anonymity doesn’t solve the spiral.•Communities overlook a lot.
Hans
K. M
eyer
(mey
erh@
ohio
.edu
)Bu
rton
Spe
akm
an (b
s634
313@
ohio
.edu
)IS
OJ 2
016
9
Thank you!
•Hans K. Meyer•[email protected]
•Burton Speakman•[email protected]
