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Mg Tstix Deck V1 Final

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Investor Presentation September 2010 CONTACT Jonathan C. Miller, managing partner +1 415.992.7614 | [email protected]
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Page 1: Mg Tstix Deck V1 Final

Investor PresentationSeptember 2010

CONTACT

Jonathan C. Miller, managing partner+1 415.992.7614 | [email protected]

Page 2: Mg Tstix Deck V1 Final

September 2010 CONFIDENTIAL 2

Tstix® - A revolutionary patented product reshaping the $38 billion global tea and coffee industries.

Page 3: Mg Tstix Deck V1 Final

CONFIDENTIAL 3CONFIDENTIAL 3

Many have tried to innovate…

September 2010

Page 4: Mg Tstix Deck V1 Final

Few have succeeded…

Existing products still do not satisfy people’s needs.

CONFIDENTIAL 4

2737 b.c.Shen Nung Discovers Tea

1400’sWest Discovers Tea

1600’sTeapot Invented

1800’sTea Ball Invented

1908Tea Bag Invented

By Thomas Sullivan

2000’sCircular and PyramidTeabags Introduced

September 2010

Page 5: Mg Tstix Deck V1 Final

Until now.

Tstix is the next evolution in tea.

CONFIDENTIAL 5September 2010

Page 6: Mg Tstix Deck V1 Final

6

What is Tstix?

Tstix is a Patented micro-perforated stick pack alternative to teabags and loose tea.

• Combines a teabag and stirring device in one package. • No strings, tags or staples.

• No drips.

• No mess.

Tstix is a brilliant but simple innovation whose time has come.

September 2010 CONFIDENTIAL

Page 7: Mg Tstix Deck V1 Final

CONFIDENTIAL 7

Market

Tea and coffee represent a US$38 Billion market opportunity.

• Global Tea Market US$21 Billion.

• Every country on earth consumes tea.

• Instant Coffee Market US$17 Billion.

• The US consumes 66 billion cups of coffee each year.

Second only to water - tea and coffee are the world’s most popular beverages.

September 2010

Page 8: Mg Tstix Deck V1 Final

CONFIDENTIAL 8

Taste &

F

lavor

Traditional Convenience Easy to Use

Non-Disposable No Mess / Disposable

Market Positioning

No Messy DripsNo SpoonsNo Staples or Strings

September 2010

Page 9: Mg Tstix Deck V1 Final

9

Competitive Landscape

Tstix offers a patented product superior to the competitors.

September 2010 CONFIDENTIAL

Page 10: Mg Tstix Deck V1 Final

CONFIDENTIAL 10

Timeline

September 2010

Page 11: Mg Tstix Deck V1 Final

CONFIDENTIAL 11

Today and Tomorrow

Tstix is set to revolutionize they way people drink tea and coffee.

September 2010

Page 12: Mg Tstix Deck V1 Final

CONFIDENTIAL12

Growth Plan

Exit to Unilever, Nestle, Tata / Tetley or other FMCG company.

September 2010

Page 13: Mg Tstix Deck V1 Final

CONFIDENTIAL 13

Business Channels

Universal product, multiple channels and a global market.

• Licensing Products and Production Technologies.

• Equipment and Materials Sales.

• White Label Products.

• Tstix Branded Products.

Multiple channels to generate revenue.

September 2010

Page 14: Mg Tstix Deck V1 Final

CONFIDENTIAL 14

Earnings Summary

September 2010

Revenue and Earnings Summary (USD '000) 2011 2012 2013 2014 2015

Revenues 5,270 42,432 98,920 133,858 160,430

COGS 1,825 10,078 20,952 27,329 32,649

Gross Profit 3,445 32,355 77,968 106,529 127,781

Sales and Marketing Expenses 5,622 27,078 42,950 51,926 58,851

Salaries 2,268 9,850 18,668 24,315 28,740

Other SG&A 247 1,440 3,039 4,089 4,913

Total SG&A 8,138 38,369 64,657 80,330 92,503

Total Expenses (COGS and SG&A)

9,963 48,446 85,609 107,659 125,152

EBITDA 3,197 30,914 74,929 102,441 122,869

EBITDA margin -89% -14% 13% 20% 22%

Net Income (4,735) (6,253) 12,205 17,690 23,769

Cash Flow from Operations (4,320) (6,504) 11,212 17,765 24,339

Accumulated Cash Flow from Operations

(4,320) (10,824) 389 18,153 42,492

Page 15: Mg Tstix Deck V1 Final

Market Share by Country

CONFIDENTIAL 15September 2010

Market share (tea only) 2011 2012 2013 2014 2015

Australia - units sold 17,779,008 69,529,536 88,672,320 90,357,120 90,357,120

Australia - market share 0.46% 1.80% 2.30% 2.34% 2.34%

US - units sold 9,243,072 58,978,944 128,119,104 176,166,144 194,151,168

US - market share 0.02% 0.15% 0.33% 0.46% 0.50%

Germany - units sold 3,416,256 38,901,312 82,501,632 90,357,120 90,357,120

Germany - market share 0.10% 1.10% 2.32% 2.55% 2.55%

UK - units sold 687,744 28,524,096 74,929,536 93,773,376 110,030,400

UK - market share - teabags 0.00% 0.05% 0.13% 0.16% 0.19%

Japan - units sold 0 18,128,448 69,607,872 91,067,328 107,324,352

Japan - market share - teabags

0.00% 0.09% 0.35% 0.45% 0.53%

ROW - units sold 0 59,218,603 199,128,445 337,144,399 485,769,875

ROW - market share - teabags 0.00% 0.05% 0.18% 0.30% 0.43%

Total units sold 31,126,080 273,280,939 642,958,909 878,865,487 1,077,990,035

Market share - teabags 0.01% 0.12% 0.27% 0.37% 0.46%

Page 16: Mg Tstix Deck V1 Final

Return on Investment

CONFIDENTIAL 16September 2010

Investment Rounds Pre-Money Amount Post-Money Date

Series A 14,455 6,195 20,650 1-Jan-11

Series B 65,195 11,505 76,700 1-Jan-12

Equity Results USD 000s

Required Equity Investment - Series A 6,195

Series A Initial Ownership 30.0%

Series A Final Ownership 25.5%

Series A Return - IRR 56.8%

Series A Return - Multiple 9.12x

Terminal Equity Value @ 5.0x EBITDA 221,580

Exit Date 31-Dec-15

Page 17: Mg Tstix Deck V1 Final

Revenue by Channel

Primary revenue from Branded Products followed by Licensed.

CONFIDENTIAL 17September 2010

Page 18: Mg Tstix Deck V1 Final

CONFIDENTIAL 18

About the Founder

Geoff StuartTstix Inventor, Managing Director

• 20+ years of FMCG packaged goods marketing experience.

• Worked with leading multinationals including:

• Pepsi-Cola• Kellogg’s• Unilever• Nestle • Campbell Soups• Kraft Foods• Reckitt Benckiser

Visionary with the experience to change the tea business.

September 2010

Page 19: Mg Tstix Deck V1 Final

CONFIDENTIAL 19

Team

Tstix is run by a team of global FMCG industry experts.

• 17 + years of strategic planning and implementation experience

• International Data Corporation (Hong Kong & Singapore)

• Salomon, Smith Barney (Vice President, Singapore).

• IBM’s (Asia Pacific -Senior Market Intelligence & planning Manager).

• Corporate Strategy Advisor (projects ranging in size from the tens of

millions to multi-billion dollar growth revenues).

Peter Hitchen, CFO

Jaap den Engelsman, CTO • 20 + years of M&A, planning and administration.• DSM • Unilever

September 2010

Page 20: Mg Tstix Deck V1 Final

CONFIDENTIAL 20

Investment Highlight

Tstix is the next evolution in the $38B+ tea and coffee markets.

• Product Complete, Globally Patented, and Copyrighted.

• Initial licenses signed with significant additional near term opportunities.

• Highly Scalable Business Model.

• Generating Revenue.

• Multiple revenue streams.

• Multiple product line extension possibilities.

Tstix is the biggest innovation in teabags since their invention in 1908.

September 2010

Page 21: Mg Tstix Deck V1 Final

CONFIDENTIAL 21

Investment Opportunity

56.8 % ROI in 4-5 Years through Sales to Large FMGC Company

To Date:Invested: $800,000

Seed Series ASeeking:  $6.2MPre-Money:  $14,455

Series BSeeking: $11.5MPre-Money:  $65,195

Use of Funds -Product Complete -Patent, Trademarks, Etc. -Manufacturing Partnerships -1st License Agreements

Use of Funds: -Tstix Branded Products in: Australia, Japan, Germany, US and UK

Use of Funds: -Own production facilities -Asia, Europe and Americas -Coffees, Vitamins and Nutraceuticals

September 2010

Page 22: Mg Tstix Deck V1 Final

CONTACT

Jonathan C. Miller, managing partner+1 415.992.7614 | [email protected]


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