SMU MBA Class of ‘14

HOW CAN WE MAKE THE RUSH HOUR COMMUTE

A MORE ENJOYABLE ONE?

design thinking for innovation

opportunity in adversity

PLATFORM extremely crowded

opportunity in adversity

PLATFORM Singapore’s best dating

SINGLES? for

familiar strangers

HAS THIS EVER HAPPENED TO YOU?

familiar strangers

bothered & bored dashing gent pretty lady

the social essential

introducing

boredom chat up

XIEN

2 NEW USER?

ADD YOUR DETAILS 1 DOWNLOAD THE APP

FOR FREE

getting started

getting started

App uses wireless technologies to determine your spatial location in relation to other users Write your status & attach photos if desired Only your status & any attached photos are publically viewable

3 CHECK IN

& GO

getting started

4 HIS

DASHBOARD

Swipe left / right to filter text statuses by proximity to you Scroll down to view all posted statuses by others Sign out of app at anytime to delist yourself

getting started

5 HIS

OPTIONS

Swipe to left from context button to access actions for each status: You can Up-rank this status

to push it up the lists of other users around you

You can Sneak Peak at one of the users’ uploaded photos for a lmited exposure time

You can Xien the user!

getting started

6 HER

DASHBOARD

getting started

7 SNAP CHAT

ROULETTE

Scroll down to view a list of user attributes – only information that is

tagged for public access is visible

Live chat with the user & scroll through a threaded chat history

No user or chat history information

is saved; start with a clean slate every time the app is re-launched

getting started

getting started

8 XIEN

WITH A GIFT

Search for gifts of any kind by participating merchants Send a gift as a collectable which goes into My Stash; collect rare or limited edition items Send a gift as a redeemable

getting started

8 XIEN

WITH A GIFT

All

would

definitely

try

the app

value proposition

Prototype demonstrated to 20 regular train commuters

WHAT CONSUMERS

GET WHAT CONSUMERS

GIVE UP

value proposition

New ways to discover new people & make friends

Anonymity & privacy

Collectables

Gift giving & exchange

Something to look forward

to during the rush hour commute

financials

BUSINESS MODEL

Regular items

Rare items

Collectibles Redeemables

Revenue from Rare items Revenue from advertising to unlock Rare items Revenue from Redeemables

WORST CASE BASE CASE IDEAL CASE

RARE ITEMS 32,448 97,344 243,360

ADVERTISERS 304,200 608,400 2,028,000

REDEEMABLES 15,210 60,840 97,344

351,858 766,584 2,368,704

ANNUALISED GROSS PROFIT PROJECTIONS (SGD)

thank you

STAY TUNED

BEO tiful we’re