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    Question 2: Elucidate the Need Want-Satisfaction Chain theory.

    Answer: The Need Want-Satisfaction Chain theory:

    Human motives are based on needs, weather consciously or subconsciously felt. Someare primary needs, such as the physiological requirements for water, air, food, sleep, and

    shelter. Other needs may be regarded as secondary, such as self, esteem, status, affiliation

    with others, affection, giving, accomplishment, and self assertion. Naturally, these needs

    vary in intensity and over time among different individual.

    Motivation is a general term applying to the entire class of drivers,, desires, needs,

    wishes, and similar forces, To say that managers motivate their subordinates is to say that

    they do those things which they hope will satisfy these drivers and desires and induce the

    subordinates to act in a desired manner.

    Managers are responsible for providing an environment conductive to performance. But

    individuals themselves are responsible for self-motivation. One approach is through

    strategic career management. George Odiorne, a management professor, scholar, and

    experienced consultant, made specific recommendations. Here are some:

    1. Set a goal for yourself, and do not lose sight of it. Lee Iacocca (the president of

    Crysler) set the goal of becoming vice president at the Ford Motor Company by age 35,

    and for 15 years this aim motivated him and guided his behavior.

    2. Supplement your long-term objectives with short term goals and specific

    action. It has been said that to get something done is to being.

    3. Learn a challenging new task each year. Learning to becoming a manager does

    not stop with a bachelors or masters degree in business. A degrees the real beginning,

    not the end, of learning. Learning and applying the new micro-computer technology

    might be such a challenging task.

    4. Make your job a different one. Set improvement objectives for your position.

    With some imagination, you probably can considerably increase your productivity.

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    5. Development an area of expertise. Build on your strengths, or develop one of

    your weaknesses into strength. You might want to be known known as the best

    accountant or the best engineer in your specific area of competence

    6. Give yourself feedback and reward yourself. Setting verifiable goals provides

    you with a standard against which you can measure your performance.

    Its possible, then to look at motivation as involving a chain reaction. Felt needs give rise

    to want or goals sought, which causes tensions (thats unfulfilled desires), which give rise

    to actions toward achieving goals, which finally results in satisfaction. The chain is

    shown following figure:

    Figure: Need Want-Satisfaction Chain theory

    The chain explanations complex. In the first place, except for physiological needs, such

    as food, needs are not independent of a persons environment. Many physiological needs,

    however, are stimulated by environmental factors. The smell of food may cause hunger, a

    lower thermometer reading may cause chills, or the sight of a cold drink may cause an

    overwhelming thirst.

    Environment has a major influence on our perception of secondary needs. The promotion

    of a colleague may kindle ones for a higher position. A challenging problem may whet

    ones desire to accomplish something by solving it. A congenial social group may

    increase ones need for affiliation; and , of course, being alone more than one wants to

    be give a strong motivation for wanting to be with people.

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    In the second place, the need-want-satisfaction chain does not always operate as simply

    as portrayed. Need do cause behavior, but needs also may result from behavior.

    Satisfying one need may leads to a desire to satisfy more needs. For example, a persons

    need for accomplishment may be made keener by the satisfaction gained from achieving

    a desire d goals, or it may be dulled by failure. The one-way nature of the chain has also

    been challenged by the work of some biological scientists who have found that needs are

    not always the cause of human behavior but may be result of it. In other words, behavior

    is often what people do and not why they do it.

    From a management point of view, then a person might have high job satisfaction but a

    low level of motivation for the job, or the reveres might be true. Understandably, the

    probability exists that highly motivated person with low job satisfaction will look for

    other positions. Likewise people who find their positions rewarding but are being paid

    concededly less than they desire or think they deservedly probably search for other jobs.

    Satisfaction refers to the contentment experienced when a want is satisfied. In order

    words, motivation implies a drive towards an outcome and satisfaction is the outcome

    already experienced.

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    Question 3:Define and explain Theory X and Theory Y.

    Answer: Douglas McGregor (1906 - 1964) is one of the forefathers of management

    theory and one of the top business thinkers of all time. He was a social psychologist who

    became the President of Antioch College. He later became a professor of management atMassachusetts Institute of Technology (he was succeeded by Warren Bennis). His book

    The Human Side of Enterprise (1960) had a profound influence on the management field,

    largely due to his Theory X and Theory Y.

    McGregor developed a philosophical view of humankind with his Theory X and Theory

    Y in 1960. His work is based upon Maslow's Hierarchy of Needs,in that he grouped the

    hierarchy into lower-order needs (Theory X) and higher-order needs (Theory Y). He

    suggested that management could use either set of needs to motivate employees, but

    better results would be gained by the use of Theory Y, rather than Theory X. These two

    opposing perceptions theorized how people view human behavior at work and

    organizational life.

    Theory X

    In this theory, which has been proven counter-effective in most modern practice,management assumes employees are inherently lazy and will avoid work if they can and

    that they inherently dislike work. As a result of this, management believes that workers

    need to be closely supervised and comprehensive systems of controls developed. A

    hierarchical structure is needed with narrow span of control at each and every level.

    According to this theory, employees will show little ambition without an enticing

    incentive program and will avoid responsibility whenever they can. According to Michael

    J. Papa, if the organizational goals are to be met, theory X managers rely heavily on

    threat and coercion to gain their employees' compliance. Beliefs of this theory lead to

    mistrust, highly restrictive supervision, and a punitive atmosphere. The Theory X

    manager tends to believe that everything must end in blaming someone. He or she thinks

    all prospective employees are only out for themselves. Usually these managers feel the

    sole purpose of the employee's interest in the job is money. They will blame the person

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    first in most situations, without questioning whether it may be the system, policy, or lack

    of training that deserves the blame. A Theory X manager believes that his or her

    employees do not really want to work, that they would rather avoid responsibility and

    that it is the manager's job to structure the work and energize the employee. One major

    flaw of this management style is it is much more likely to cause diseconomies of scale in

    large businesses.

    With Theory X assumptions, management's role is to coerce and control employees.

    People have an inherent dislike for work and will avoid it whenever possible.

    People must be coerced, controlled, directed, or threatened with punishment in

    order to get them to achieve the organizational objectives.

    People prefer to be directed, do not want responsibility, and have little or no

    ambition.

    People seek security above all else.

    Theory Y

    In this theory, management assumes employees may be ambitious and self-motivatedand

    exerciseself-control. It is believed that employees enjoy their mental and physical work

    duties. According to them work is as natural as play. They possess the ability for creative

    problem solving, but their talents are underused in most organizations. Given the proper

    conditions, theory Y managers believe that employees will learn to seek out and accept

    responsibility and to exercise self-control and self-direction in accomplishing objectives

    to which they are committed. A Theory Y manager believes that, given the right

    conditions, most people will want to do well at work. They believe that the satisfaction of

    doing a good job is a strong motivation. Many people interpret Theory Y as a positive set

    of beliefs about workers. A close reading of The Human Side of Enterprise reveals that

    McGregor simply argues for managers to be open to a more positive view of workers and

    the possibilities that this creates. He thinks that Theory Y managers are more likely than

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    Theory X managers to develop the climate of trust with employees that are required for

    human resource development. It's human resource development that is a crucial aspect of

    any organization. This would include managers communicating openly with

    subordinates, minimizing the difference between superior-subordinate relationships,

    creating a comfortable environment in which subordinates can develop and use their

    abilities. This climate would include the sharing of decision making so that subordinates

    have say in decisions that influence them.

    With Theory Y assumptions, management's role is to develop the potential in employees

    and help them to release that potential towards common goals.

    Work is as natural as play and rest.

    People will exercise self-direction if they are committed to the objectives (they

    are not lazy).

    Commitment to objectives is a function of the rewards associated with their

    achievement.

    People learn to accept and seek responsibility.

    Creativity, ingenuity, and imagination are widely distributed among the

    population. People are capable of using these abilities to solve an organizational

    problem.

    People have potential.

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    Question 3: Maslows need hierarchy theory.

    Answer: Maslow's hierarchy of needs is a theory in psychology, proposed by Abraham

    Maslow in his 1943 paperA Theory of Human Motivation. Maslow subsequently

    extended the idea to include his observations of humans' innate curiosity. His theoriesparallel many other theories of human developmental psychology, all of which focus on

    describing the stages of growth in humans. Maslow use the terms Physiological, Safety,

    Belongingness and Love, Esteem, and Self-Actualization needs to describe the pattern

    that human motivations generally move through.

    Figure: Maslow's hierarchy of needs

    Maslow studied what he called exemplary people such as Albert Einstein, Jane

    Addams, Eleanor Roosevelt, and Frederick Douglass rather than mentally

    ill or neurotic people, writing that "the study of crippled, stunted, immature, and

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    unhealthy specimens can yield only a cripple psychology and a cripple philosophy."

    Maslow studied the healthiest 1% of the college student population.

    Maslow's theory was fully expressed in his 1954 book Motivation and Personality. Note

    that Maslow never personally used a pyramid to describe these levels in any of his

    writings on the subject.

    Hierarchy

    Maslow's hierarchy of needs is often portrayed in the shape of a pyramid, with the largest

    and most fundamental levels of needs at the bottom, and the need forself-actualization at

    the top.

    The most fundamental and basic four layers of the pyramid contain what Maslow called

    "deficiency needs" or "d-needs": esteem, friendship and love, security, and physical

    needs. With the exception of the most fundamental (physiological) needs, if these

    "deficiency needs" are not met, the body gives no physical indication but the individual

    feels anxious and tense. Maslow's theory suggests that the most basic level of needs must

    be met before the individual will strongly desire (or focus motivation upon) the

    secondary or higher level needs. Maslow also coined the term Metamotivation to describe

    the motivation of people who go beyond the scope of the basic needs and strive for

    constant betterment. Metamotivated people are driven by B-needs (Being Needs), instead

    of deficiency needs (D-Needs).

    The human mind and brain are complex and have parallel processes running at the same

    time, so many different motivations from different levels of Maslow's pyramid usually

    occur at the same time. Maslow was clear about speaking of these levels and their

    satisfaction in terms such as "relative" and "general" and "primarily", and says that the

    human organism is "dominated" by a certain need, rather than saying that the individual

    is "only" focused on a certain need at any given time. So Maslow acknowledges that

    many different levels of motivation are likely to be going on in a human all at once. His

    focus in discussing the hierarchy was to identify the basic types of motivations, and the

    order that they generally progress as lower needs are reasonably well met.

    Physiological needs

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    For the most part, physiological needs are obvious they are the literal requirements for

    human survival. If these requirements are not met, the human body simply cannot

    continue to function.

    Air, water, and food are metabolic requirements for survival in all animals, including

    humans. Clothing and shelter provide necessary protection from the elements. The

    intensity of the human sexual instinct is shaped more by sexual competition than

    maintaining a birth rate adequate to survival of the species.

    Safety needs

    With their physical needs relatively satisfied, the individual's safety needs take

    precedence and dominate behavior. In the absence of physical safety due to war, natural

    disaster, or, in cases offamily violence,childhood abuse, etc. people

    (re-)experiencepost-traumatic stress disorderand trans-generational trauma transfer. In

    the absence of economic safety due to economic crisis and lack of work opportunities

    these safety needs manifest themselves in such things as a preference forjob security,

    grievance procedures for protecting the individual from unilateral authority, savings

    accounts, insurance policies, reasonable disability accommodations, and the like.

    Safety and Security needs include:

    Personal security

    Financial security

    Health and well-being

    Safety net against accidents/illness and their adverse impacts

    Love and belonging

    After physiological and safety needs are fulfilled, the third layer of human needs are

    interpersonal and involve feelings ofbelongingness. The need is especially strong in

    childhood and can over-ride the need for safety as witnessed in children who cling to

    abusive parents. Deficiencies with respect to this aspect of Maslow's hierarchy due

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    tohospitalism, neglect,shunning,ostracism etc. can impact individual's ability to form

    and maintain emotionally significant relationships in general, such as:

    Friendship

    Intimacy

    Family

    Humans need to feel a sense of belonging and acceptance, whether it comes from a large

    social group, such as clubs, office culture, religious groups, professional organizations,

    sports teams, gangs, or small social connections (family members, intimate partners,

    mentors, close colleagues, confidants). They need to love and be loved (sexually and non-

    sexually) by others. In the absence of these elements, many people become susceptible to

    loneliness, social anxiety, and clinical depression. This need for belonging can often

    overcome the physiological and security needs, depending on the strength of the peer

    pressure; an anorexic, for example, may ignore the need to eat and the security of health

    for a feeling of control and belonging.

    Esteem

    All humans have a need to be respected and to haveself-esteemand self-respect. Esteem

    presents the normal human desire to be accepted and valued by others. People need to

    engage themselves to gain recognition and have an activity or activities that give the

    person a sense of contribution, to feel self-valued, be it in a profession or hobby.

    Imbalances at this level can result in low self-esteem or aninferiority complex. People

    with low self-esteem need respect from others. They may seek fame or glory, which

    again depends on others. Note, however, that many people with low self-esteem will not

    be able to improve their view of themselves simply by receiving fame, respect, and glory

    externally, but must first accept themselves internally. Psychological imbalances such

    as depressioncan also prevent one from obtaining self-esteem on both levels.

    Most people have a need for a stable self-respect and self-esteem. Maslow noted two

    versions of esteem needs, a lower one and a higher one. The lower one is the need for the

    respect of others, the need for status, recognition, fame, prestige, and attention. The

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    higher one is the need for self-respect, the need for strength, competence, mastery, self-

    confidence, independence and freedom. The latter one ranks higher because it rests more

    on inner competence won through experience. Deprivation of these needs can lead to an

    inferiority complex, weakness and helplessness.

    Maslow also states that even though these are examples of how the quest for knowledge

    is separate from basic needs he warns that these two hierarchies are interrelated rather

    than sharply separated (Maslow 97). This means that this level of need, as well as the

    next and highest level, are not strict, separate levels but closely related to others, and this

    is possibly the reason that these two levels of need are left out of most textbooks.

    Self-actualization

    What a man can be, he must be. This forms the basis of the perceived need for self-actualization. This level of need pertains to what a person's full potential is and realizing

    that potential. Maslow describes this desire as the desire to become more and more what

    one is, to become everything that one is capable of becoming. This is a broad definition

    of the need for self-actualization, but when applied to individuals the need is specific. For

    example one individual may have the strong desire to become an ideal parent, in another

    it may be expressed athletically, and in another it may be expressed in painting, pictures,

    or inventions. As mentioned before, in order to reach a clear understanding of this level

    of need one must first not only achieve the previous needs, physiological, safety, love,

    and esteem, but master these needs.

    Research

    Recent research appears to validate the existence of universal human needs, although the

    hierarchy proposed by Maslow is called into question.

    Other research indicates that Maslow's explanations of the hierarchy of human motivation

    reflects a binary pattern of growth as seen in math. The individual's awareness of first,second, and third person perspectives, and of each one's input needs and output needs,

    moves through a general pattern that is basically the same as Maslow's described pattern.

    Criticisms

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    In their extensive review of research based on Maslow's theory, Wahba and Brudwell

    found little evidence for the ranking of needs Maslow described, or even for the existence

    of a definite hierarchy at all. Chilean economist and philosopherManfred Max-Neefhas

    also argued fundamental human needs are non-hierarchical, and

    are ontologically universal and invariant in naturepart of the condition of being

    human;poverty, he argues, may result from any one of these needs being frustrated,

    denied or unfulfilled.

    The order in which the hierarchy is arranged (with self-actualization as the highest order

    need) has been criticised as being ethnocentric by Geert Hofstede. Hofstede's criticism of

    Maslow's pyramid as ethnocentric may stem from the fact that Maslows hierarchy of

    needs neglects to illustrate and expand upon the difference between the social and

    intellectual needs of those raised in individualistic societies and those raised

    incollectivist societies. Maslow created his hierarchy of needs from an individualistic

    perspective, being that he was from the United States, a highly individualistic nation. The

    needs and drives of those in individualistic societies tend to be more self-centered than

    those in collectivist societies, focusing on improvement of the self, with self actualization

    being the apex of self improvement. Since the hierarchy was written from the perspective

    of an individualist, the order of needs in the hierarchy with self actualization at the top is

    not representative of the needs of those in collectivist cultures. In collectivist societies,

    the needs of acceptance and community will outweigh the needs for freedom and

    individuality.

    Some of these criticisms may be really about Maslow's choice of terminology, especially

    with the term "self-actualization". "Self-actualization" might not effectively convey his

    observations that this higher level of motivation is really about focusing on becoming the

    best person one can possibly become, in the service of both the self and others: "A

    musician must make music, an artist must paint, a poet must write, if he is to beultimately at peace with himself. What a man can be, he must be. He must be true to his

    own nature. This need we may call self-actualization." At these higher levels of

    motivation, what we do generally benefits everyone, but Maslow's term might not be as

    good at clarifying that as it could have been.

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    Maslow's hierarchy has also been criticized as being individualistic because of the

    position and value of sex on the pyramid. Maslows pyramid puts sex on the bottom rung

    of physiological needs, along with breathing and food. It views sex from an

    individualistic and not collectivist perspective: i.e., as an individualistic physiological

    need that must be satisfied before one moves on to higher pursuits. This view of sex

    neglects the emotional, familial and evolutionary implications of sex within the

    community.

    Implication of Maslows Hierarchy in Business

    Courses in marketing teach Maslow's hierarchy as one of the first theories as a basis for

    understanding consumers' motives for action. Marketers have historically looked towards

    consumers' needs to define their actions in the market. If producers design products

    meeting consumer needs, consumers will more often choose those products over those of

    competitors. Whichever product better fills the void created by the need will be chosen

    more frequently, thus increasing sales. This makes the model relevant to transpersonal

    business studies.

    International business

    Understanding the strengths and weakness of Maslows hierarchy of needs is important inthe field of international business. Evaluating the different needs, values, drives and

    priorities of people from different countries individualistic or collectivist is incredibly

    valuable in cross-cultural communications, and especially within the workplace. It also

    illustrates how differences in values can greatly affect work atmosphere and work ethic

    between cultures: For example, societal cultures in many individualistic countries, such

    as the United States, may lead to an advantage in technological research and

    development. Many collectivistic societal cultures, such as that in Japan, may result in an

    advantage in workforce organization, quality control of products and service, and

    establishment of good relationships among contractees, suppliers and customers.

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    Question no. 5: State the fundamental concept of stuffing as a managerial function.

    As a manager how could you select people within and from outside of the

    organization (selection process).

    Answer: The word stuff refers to the people working in the organization. And stuffing

    refers to the filling gaps or positions in the organizational structure. That includes

    selection of people for the particular position, training to the individual for meeting the

    requirement of that position, promotion of the individual to achieve the individual

    objective as well as the organizational achievement. Staffing also includes the transfer of

    the employees from one place to another place for the betterment of the organization.

    Staffing is the managerial function to select and recruit the individuals to fill and keeping

    filled the position in the organizational hierarchy. So, management dealing with the

    human resources is the managerial activities is staffing. So, staffing is the selection for

    the organization only to fill the gap. The gap is the basic requirement of the organization.

    Gap is the deficiency in the skills of human in the organization. Skill is the ability to

    perform the task effectively and efficiently to increase the productivity that a farm

    requires. So, the necessity of skilled people is the gap of the organizational position. The

    function of management is to fill such kind of gaps in the organizational hierarchy.

    The scope of staffing:

    Staffing refers to the managerial function of employing and developing human resources

    for carrying out the various managerial and non-managerial activities in an organization.

    This involves determining the manpower requirement, and the methods of recruiting,

    selecting, training and developing the people for various positions created in the

    organization. This, in fact happens to be a continuous process because the organizations

    need to retain and update its personnel is a never ending exercise. The managers have to

    keep a regular watch on the number and composition of the personnel needed by the

    organization, because, and additions of new departments and work units. Not only that, at

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    any point of time, some people will be leaving, retiring, getting promotion or transferred.

    The vacancies thus created the requirement of manpower keeps on changing and

    expanding with the expansion of activities has to be filled up. It may be noted that

    staffing function is an integral part of human resource management and, in its wider

    sense, also includes the activities of determining the remuneration of workers, appraising

    their performance, and deciding on their promotion, transfers, etc.

    Importance of staffing:

    All of us know that it is the people in every organization who run the show successfully.

    For example, if you do not have good salesman you cannot sell well even if your product

    is good. Similarly, you may have the best quality raw materials, machines etc. but the

    quality of the product is not assured unless you have good workers engaged in the

    production process. Staffing thus, as a function, is very important as it is through this

    process that we get right persons for the organization and ensure that they stick to the

    organization. The benefits of good staffing are as follows.

    (a) It helps in getting right people for the right job at the right time. The function of

    staffing enables the manager to find out as to how many workers are required and with

    what qualifications and experience.

    (b) Staffing contributes to improved organizational productivity. Through proper

    selection the organization gets quality workers, and through proper training the

    performances level of the workers can be improved.

    (c) It helps in providing job satisfaction to the employees keeping their morale high. With

    proper training and development programs their efficiency improves and they feel

    assured of their career advancements.

    (d) Staffing maintains harmony in the organization. Through proper staffing, individuals

    are not just recruited and selected but their performance is regularly appraised and

    promotions made on merit. For all these, certain rules are made and are duly

    communicated to all concerned. This fosters harmony and peace in the organization.

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    If a manager wants to select people from and outside the organization he have to maintain

    the staffing process that we are going to discuss in the following as well as we can see the

    system approach of stuffing in the following figure-

    PROCESS OF STAFFING

    The process of staffing starts with ascertaining the required number of various categories

    of employees for the organization. This is known as manpower planning. It decides the

    kinds of staff and the number of staff required for the organization. This is done through

    several methods like job analysis, workload analysis, etc. The next thing to be done in thestaffing process is the recruitment exercise, i.e., finding out the available manpower from

    internal and external sources. The next step is to select the right person from the available

    manpower through tests and interviews and make appointments. This is followed by their

    placement on the jobs and necessary introduction of the work environment and the rules

    of compensation, promotion, transfer etc. Thus, the various steps involved in the process

    of staffing are as follows.

    (a) Identification of workforce requirement

    (b) Inventorying the people for the organization

    (c) Recruitment

    (d) Selection

    (e) Placement

    (f) Induction

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    (g) Training and Development

    (h) Performance Appraisal

    (i) Compensation

    (J) Promotion and Transfer

    Let us now discuss these aspects briefly to gain more clarity.

    (a) Identification of workforce requirement:

    Identification of workforce requirement refers to the process of estimating the manpower

    requirement of an organization. While estimating the manpower requirement, the

    management generally keeps in mind the available infrastructure including the

    technology, production schedule, market fluctuation, demand forecasts, governments

    policies and so on. It tentatively decides the kinds of staff as well as the number of staff

    needed for the organization. The focus of the manpower planning is to get right number

    of qualified people at the right time.

    (b) Inventorying the people for the organization:

    In the context of recruitment, one must be conversant with another important aspect of

    manpower planning, and inventorying the people for the organization, which is a pre-

    requisite for any recruitment exercise. The job analysis helps in determining the

    qualifications, skills and experience required for various categories of employees. It

    involves:

    (i) Identification of each job in terms of duties and responsibilities, (called job

    description) and

    (ii) Determining the abilities and skills that are required for performing the job (called job

    specification).

    These two aspects of inventorying the people for the organization and job analysis (job

    description and job specification) are useful in recruitment and selection of employees so

    as to find the right person for the job.

    (c) Recruitment:

    After planning and organizing you are aware of the various job positions that are required

    to be filled up. Let us say, you have assessed your requirement for a general manager, a

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    chef, an accountant, and many other staff for home delivery of foods. Possibly, you have

    a list of persons interested to join your restaurant. For example, your uncle has promised

    you to provide an experienced general manager. The manager of the bank from where

    you have taken loan has referred an accountant to you. One of the chief cooks of a

    reputed hotel has already approached/talked to you to join your restaurant as a chef. In

    addition to all these, you know that there is an office that can provide you people of your

    requirement by charging a fee, whenever you ask for it. You also know that an

    advertisement in the newspaper can help you in getting applications from many people.

    While engaging yourself into all these activities you are basically trying to make a pool

    of suitable/interested applicants for the job. In other words you are recruiting the staff for

    your business. The term recruitment is often used to signify employment. It is true that

    normally when we say we have recruited such and such persons, it signifies that we have

    employed them. But as a part of staffing function, the term recruitment has limited scope.

    It just refers to one of the initial steps in employment of people i.e., searching for suitable

    candidates for the various job positions to be filled up from time to time in the

    organization. Thus, recruitment is the process of finding and attracting suitable applicants

    for employment.

    Sources of requirement:

    Having determined the qualification and experience required for various jobs involved,

    one has to search for the suitable persons and receive their application. For this purpose

    one has to have an idea as to where such persons are available. In other words, one must

    be aware of the sources of recruitment before publicizing the specific staffing needs and

    induce the suitable persons to apply for the job positions involved. These sources can be

    internal and external.

    (i) Internal Sources: In any business, existing employees expect that they will have

    chances of promotion and will be considered for higher positions before outsiders are

    considered. Managers therefore may promote and transfer some of the existing

    employees to fill the vacant positions. The advantage of internal recruitment is that it is

    easier for managers to fill vacancies as they are conversant with the abilities and skills of

    their subordinates and have records of their performances. Employees also feel happy as

    their work performance is recognized by management through promotion. However,

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    there is one major drawback of recruitment through internal sources i.e., the organization

    is deprived of the benefit of inducting fresh blood into its system.

    (ii) External Sources: All vacancies cannot be filled up from within the organization.

    Existing employees may lack the required skill, initiative and qualification needed for the

    jobs involved. Hence managers have to recruit some persons from outside the

    organization. Not only that the external recruitment provides a wide choice from among a

    large number of external candidates from which employees may be recruited. The

    workers and office employees at the lower level are often recruited from outside the

    organization. The various external sources of recruitment are as follows:

    Media Advertisements: You must have seen advertisements in newspapers about

    vacancies in organizations. The advertisement contains details about the job, its

    nature, the qualification required to do the job, how to apply, etc. This is a very

    popular medium of advertising. The job advertisements are also given in

    magazines, specialized employment magazines like Employment News, Rozgar

    Samachar, etc. Now-a-days we also commonly find such advertisements in

    various electronic media like television and Internet. Such advertisements

    normally get a very good response from the prospective candidates.

    Employment Exchanges: In India, employment exchanges have been set up by

    the government for bringing together job-seekers and employers who are lookingfor employees. Those who are in search of employment get themselves registered

    with the local Employment Exchanges which keep a record of all such persons in

    detail who require help in finding jobs. The employer informs about the vacancies

    to the nearest Employment Exchange. The Employment Exchange, in turn,

    identifies the names of the qualified employment seekers already registered with

    it, and forwards them to the employer for consideration. Thus, if you are seeking a

    job after passing the senior secondary examination, it would be better if you get

    yourself registered with an Employment Exchange. It may forward your name to

    the prospective employers keeping in view the suitability of the job as per your

    qualifications.

    Educational Institutions:Now-a-days, companies/big organizations maintain a

    close liaison with the universities, vocational institutes and management institute

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    for recruitment of their staff. As and when the need arises, the companies send

    one or more of their senior executives to the institutions of repute imparting such

    professional/technical education to students. These executives take the interview

    of the interested candidates and select the suitable candidates as per their

    requirement. This process is popularly known as campus interview and is found to

    be an effective source of recruitment of managers, engineers, technicians etc. for

    many companies on a regular basis.

    Unsolicited Application: Those looking for jobs often apply on their own

    initiative. They assume that certain vacancies are likely to arise, and apply

    without references to any job advertisement. Managers keep a record of such

    applications and contact the suitable candidates when they need them.

    Recruitment at the Factory gate: This is found mainly in case of factory

    workers to be recruited on daily wages. Such workers gather in the morning at the

    factory gate to serve as casual workers. Very often existing regular employees go

    on leave, and their vacancies are filled up by recruitment at the factory gate.

    These casual workers having served in the factory for some time may be

    considered for regular employment at some stage.

    Referrals: Quite often the management gets references about interested workers

    from different sources like workers unions, previous employees, existing

    employees, clients of the organization etc. These sources are important because

    their recommendations are made by people who are associated with the

    organization and are fully conversant with its requirements. Sometimes we also

    receive recommendations from our friends and relatives to employ persons known

    to them. But one should be very much cautious while considering such

    recommendations.

    Private Employment Agencies: In urban areas, a number of private

    organizations have started functioning as employment agencies. These agencies

    register with them the names of the individuals who are seeking employment and

    try to arrange job interviews for such candidates. Companies often get in touch

    with such agencies to provide them the details of suitable candidates for various

    jobs.

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    (d) Selection:

    When an adequate number of applications/names of interested candidates have been

    collected through the recruitment exercises the selection process starts. Selection refers to

    the process of choosing the most suitable person from among the list of interested

    candidates. It involves going through the qualification and experience of all candidates

    and matching them with the expectation for the job so as to decide on the most suitable

    ones for the job. The entire process goes through a number of steps which may be called

    as selection procedure.

    Selection Process:

    As stated above, the selection procedure consists of a number of steps in logical order to

    identify the candidates who are to be finally appointed. These steps are :

    Screening the applications

    Holding tests

    Selection interview

    Checking references

    Medical examination of the candidates

    Issue of appointment letter

    Let us discuss all the steps in brief.

    Screening the Applications: After receiving the applications from the candidates

    through recruitment process, thesame must be examined to decide which ones

    deserve to be considered and followedup. Normally, the candidates are asked to

    apply in their own handwriting on a plainpaper. Sometimes the job advertisement

    mentions the particulars to be given in theapplication. In many cases the candidates

    are required to apply in the prescribed formof the company, containing particulars of

    name, address, nationality, religion, mothertongue, date and place of birth, marital

    status, education and training, employmenthistory, references etc. Screening exercise

    involves checking the contents of theapplications so as the ascertain whether or not

    the minimum eligibility conditions inrespect of age, experience, qualifications and

    skills are fulfilled by the candidates whohave applied for the job. Screening is

    usually done by a senior officer of the companyor by a screening committee. The

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    purpose of screening is to prepare a list of eligiblecandidates who are to be evaluated

    further. Candidates not eligible are thereby excludedfrom further consideration.

    Holding Tests: After screening the applications, eligible candidates are asked to

    appear for selectiontests. These tests are made to discover and measure the skill and

    abilities of thecandidates in terms of the requirements of the job. For instance, if the

    job of a typistrequires a minimum typing speed of 40 words per minute, a test is

    given to see whetherthe candidates applying for the job have the required typing

    speed. Passing the test bya candidate does not mean that he will be employed. It

    implies that all those who havepassed the test are qualified for further processing and

    those who have failed are notto be considered.The nature of test depends upon the

    nature of the job involved. For clerical jobs, forexamples, an intelligence and

    aptitude test may be arranged which may include test ofgeneral knowledge, test on

    quantitative problem, and test of reasoning power andvocabulary. For industrial

    workers and technical hands performance tests may beorganized. For example, to

    judge the speed and accuracy of typing, candidates maybe given a standard

    paragraph to type. Similarly, candidates for an auto mechanic jobmay be asked to

    replace a piston. This is known as Skill or Trade test. For supervisory and managerial

    jobs, tests are given to find out the candidates personality, decision makingabilities,

    etc. Selection Interview: Interview is the most important part of the selection procedure.

    It serves as a meansof checking the information given in the application form and

    making an overallassessment of the candidates suitability for the job. In an

    interview, the candidate hasa face-to-face interaction with the employer or

    representatives of the employer, wherethey try to judge the ability of the candidate.

    They also get an opportunity to go intothe details of the candidates background

    which helps a lot in assessing the candidatessuitability.

    Checking of References: In addition to the requisite educational qualification, skill

    and experience, it is expectedthat the candidates who are to be considered for

    employment must have other qualitieslike balanced temperament, honesty, loyalty,

    etc. These qualities cannot be judged onthe basis of any test. Therefore, information

    is obtained and verified from the heads ofeducational institutions where the

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    candidates have studied, or from the persons whosenames are given by the

    candidates as referee, or from their previous employers. Forcertain jobs, like the job

    of a cashier or a security guard, reliability is a very importantjob requirement.

    Therefore, references are required to be contacted to ensure that persons can be relied

    upon. In case of experienced employees their previous employerscan also be

    contacted for this purpose.

    Medical Examination: Candidates finally selected for the job are asked to undergo

    medical examination tosee whether the selected candidates are physically fit for the

    job. A proper medicalexamination ensures higher standard of health of the

    employees and their physicalfitness which, in turn, reduces the labor turnover,

    absenteeism and accidents.The medical examination would also reveal whether

    he/she suffers from any illnesswhich can be cured e.g., poor eyesight etc. Medical

    test is essential for certain typesof jobs as in the case of police and army, where

    physical fitness is very important. Forcertain categories of jobs like the job of driver,

    proper eyesight is very much essential.

    Issue of Appointment Letter: Candidates finally selected are offered to join the

    organization for which a formalappointment letter is issued containing the nature of

    job, the remuneration, pay scale,and other terms and conditions relating to

    employment. Usually a reasonable time isgiven to the candidates to join theorganization.

    Probation period: In most of the organizations the candidates arenot initially

    appointed on permanent basis because it is consideredbetter to try them for a few

    months on the job itself. This period ofservice is known as the period of probation. It

    is necessary becauseno procedure of selection can fully establish the qualities of a

    selectedcandidate. It is only by observing a person at work that one can findout how

    he performs and also how he behaves with his superior and fellow employees. If

    during the probation period, his performancesnot found satisfactory, his period of

    probation may be extended. Themanagement may also transfer him to some other job

    at which hemay be expected to do better.

    Though a number of steps in the selection procedure have been listed, all the steps need

    not be followed in all cases. For example, for employing casual workers on daily wages,

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    simply an interview by a companys officer is sufficient. For the job of a typist or clerk,

    screening of applications, holding tests and interview will be essential. Similarly, for the

    job of a cashier, checking of references may also be needed.

    Difference between Selection and Recruitment

    We have noted recruitment and selection are the two essential components of the staffing

    process. While the recruitment helps in attracting suitable candidates, selection helps in

    finding out the candidates who meet the requirements of the job. These are closely inter-

    connected activities. However, recruitment and selection differ in certain respects. While

    the recruitment refers to the process of attracting good applicants for jobs, selection

    identifies the most suitable amongst the applicants. In the recruitment process, the effort

    is to attract the candidates as many as possible and it is regarded as a positive process.

    But, selection is a negative process as it involves rejection of many candidates.

    Recruitment involves decisions as regard to the sources of potential candidates. Selection

    is made through different steps in the procedure adopted. Recruitment helps the manager

    to attract good candidates, the selection leads to making the right choice.

    (e) Placement:

    If the selected candidate decides to join the organization, he/she has to report to theconcerned authority and formally joins the organization by giving his consent in writing.

    Then he/she is placed to perform specific job. Thus, placement refers to selected

    candidates joining the positions in the organization for which they have been selected.

    The appointment of every candidate is followed by a record of particulars of

    employment. Such records is properly maintained and described as employment record. It

    serves a useful purpose on many occasions like selection of employees for training,

    promotion, increments etc.

    (f) Induction:

    Induction is the process of introducing new employees to the organization. The new

    employees should know under whom and with whom he/she is to work, get acquainted

    and adjusted to the work environment, get a general idea about the rules and regulations,

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    working conditions etc. Usually the immediate supervisor of the new employee

    introduces him to his work environment. A proper induction program is likely to reduce

    his anxiety on how to cope with the work and how to become part of the organization and

    helps in development of a favorable attitude towards the organization and the job.

    (g) Training and Development:

    Helping the employees to improve their knowledge and skill so as to be able to perform

    their tasks more efficiently is known as training. It is an organised activity for increasing

    the knowledge and skills of people for a specific purpose. The term development refers

    to the process of not only building up the skill and abilities for specific purpose but also

    the overall competence of employees to undertake more difficult and challenging tasks. It

    is generally used with reference to the training of managers and executives. Training is

    necessary for new employees as well as the existing employees for improving their

    performance at work. For new employees, training is necessary to help them get

    acquainted with the method of operation and skill requirement of the job. For existing

    employees, training at periodical intervals is helpful for learning better ways of doing the

    work, and also as and when they have to undertake new jobs. Thus, training helps

    employees to improve their knowledge and skill and make them perform their tasks more

    efficiently. It also helps them in promotion and improves their attitudes and confidence

    levels.Methods of training:

    There are different methods of giving training to the employees which can be divided into

    two broad categories.

    (1) On-the-Job methods, and

    (2) Off-the-Job methods.

    1. On-the-Job methods: In these methods, the employees learn about their jobs

    while doing the work duly assisted by their supervisors or seniors. These methods

    encourage self-learning through practice. Job instruction or coaching, and job

    rotation, learning while working as an assistant to a senior, understudy positions,

    temporary promotions are some of the common methods of on-the-job training.

    2. Off-the-Job methods: These methods involve training employees away from

    the work place so that experts may conduct the training and employees are free

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    from immediate pressure of completing the jobs at hand. Lectures with

    demonstration, conferences, case discussions, video shows and films are some of

    the common methods used as off-the-job training methods. Then, there is another

    off the job method of training called vestibule training. The vestibule training

    refers to the training in specially designed workshops in which an attempt is made

    to duplicate as closely as possible the actual condition of the work place. In such

    workshops a large number of employees can be trained in a relatively short period

    of time.

    (h) Performance Appraisal:

    In simple words, performance appraisal means judging the performance of employees.

    Specifically, it means judging the relative abilities of employees at work in a systematic

    manner. This enables managers to identify employees who are performing the assigned

    work satisfactorily, and those who are not able to do so, and why. To be fair, performance

    appraisal needs to be carried out using the same methods and keeping in view uniform

    standards of work. Generally it is the responsibility of supervisors to carry out

    performance appraisal of their subordinates, and report it to their own superiors. He may

    also have to identify the causes of the performance especially if it has fallen short of the

    expected performance. The standard of performance or the expected level of performance

    of an employee on a job forms the basis of judging how well the employee hasperformed, and whether one employee is more efficient than the other in doing a similar

    job. The yardstick placed may be the desired quantity of output, the quality of work done,

    minimization of wastage of materials caused in the process of work etc. The choice

    depends upon the type of job involved. However, where quantity or number of units

    produced or wastage of materials form the basis of appraisal, it is likely to be more

    accurate. On the other hand, quality of work done may be difficult to measure and hence

    performance appraisal may not be very accurate.

    (i) Compensation:

    Compensation is one of the most important factors influencing relations between

    management and the workers. No organization can attract and retain qualified employees

    without offering them a fair compensation. The term compensation refers to a wide

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    range of financial and non financial rewards to the employees for services rendered to the

    organisation. It includes wages, salaries, allowances and other benefits which an

    employer pays to his employees in consideration for their services. Compensation may be

    divided into two categories:

    (a) Base/primary compensation.

    (b) Supplementary compensation.

    Base or primary compensation is a fixed amount paid every month to an employee. It

    includes wages, salary and allowances paid to an employee irrespective of his

    performance. Supplementary compensation refers to the compensation paid to the

    employees to motivate them to work more efficiently. It is also known as incentive

    compensation. The incentives may be monetary or non-monetary. The monetary

    incentives include bonus, commission sales, or profit sharing plans. The non-monetary

    incentives, on the other hand, include cordial relations with the supervisor, assignment of

    challenging jobs, recognition etc. Such incentives help the employees to sustain interest

    in the job and motivate them to work hard. They also provide job satisfaction.

    (J) Promotion and Transfer:

    When an employee is assigned a job involving greater responsibilities, more pay, higher

    status and prestige than his/her present job, it is known as promotion. Thus, promotionrefers to the advancement of an employee to a higher level or position. The main purpose

    of promotion is to make fuller use of the abilities of a person and also increase his job

    satisfaction. The basis of promotion may be seniority in service or merit, that is, superior

    abilities of the employees, or it may be seniority and merit, that is, merits being the same,

    one who is senior, is considered for promotion. When the performance of an employee is

    not satisfactory and it cannot be improved, he may be assigned a job of lower rank

    carrying lower status and pay. This is known as demotion. Transfer refers to a type of

    job change where any employee is assigned a different job of the same rank and pay, or

    when an employee is assigned a similar job in another unit of the firm. Thus, transfer

    does not usually involve any increase in pay or a superior status. It may be done simply to

    enable the employee to gain wider experience, or to give him greater job satisfaction, or

    to balance the requirements of staff in different units.

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    So these are the fundamental aspects of staffing process which are discussed thoroughly.

    Q.6. Give an overview of the fundamental task of the manager to control the

    organization. State the system of input for cash feed forward and control.

    Answer: A managers primary challenge is to solve problems creatively. While drawing

    from a variety of academic disciplines, and to help managers respond to the challenge of

    creative problem solving, principles of management have long been categorized into the

    four major functions of planning, organizing, leading, and controlling (the P-O-L-C

    framework).

    A control system is necessary in any organization in which the activities of different

    divisions, departments, sections, and so on need to be coordinated and controlled. Most

    control systems are past-action-oriented and consequently are inefficient or fail. For

    example, there is little an employee can do today to correct the results of actions

    completed two weeks ago.

    Steering controls, on the other hand, are future-oriented and allow adjustments to be

    made to get back on course before the control period ends. They therefore establish a

    more motivating climate for the employee.What's more, although many standards or

    controls are simply estimates of what should occur if certain assumptions are correct,

    they take on a precision in today's control systems that leaves little or no margin for error.

    Managers would be better off establishing a range rather than a precise number and

    changing standards as time passes and assumptions prove erroneous. This would be fairer

    and would positively motivate employees. There are three fundamental beliefs underlying

    most successful control systems.

    First, planning and control are the two most closely interrelated management

    functions.

    Second, the human side of the control process needs to be stressed as much as, if

    not more than, the tasks or 'numbers crunching' side.

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    Finally, evaluating, coaching, and rewarding are more effective in the long term

    than measuring, comparing, and pressuring or penalizing

    Controlling involves ensuring that performance does not deviate from standards.

    Controlling consists of three steps, which include (1) establishing performance standards,

    (2) comparing actual performance against standards, and (3) taking corrective action

    when necessary. Performance standards are often stated in monetary terms such as

    revenue, costs, or profits but may also be stated in other terms, such as units produced,

    number of defective products, or levels of quality or customer service. The measurement

    of performance can be done in several ways, depending on the performance standards,

    including financial statements, sales reports, production results, customer satisfaction,

    and formal performance appraisals. Managers at all levels engage in the managerial

    function of controlling to some degree. The managerial function

    of controlling should not be confused with control in the behavioral or manipulative

    sense. This function does not imply that managers should attempt to control or to

    manipulate the personalities, values, attitudes, or emotions of their subordinates. Instead,

    this function of management concerns the managers role in taking necessary actions to

    ensure that the work-related activities of subordinates are consistent with and contributing

    toward the accomplishment of organizational and departmental objectives. Effective

    controlling requires the existence of plans, since planning provides the necessary

    performance standards or objectives. Controlling also requires a clear understanding of

    where responsibility for deviations from standards lies. Two traditional control techniques

    are budget and performance audits. An audit involves an examination and verification of

    records and supporting documents. A budget audit provides information about where the

    organization is with respect to what was planned or budgeted for, whereas a performance

    audit might try to determine whether the figures reported are a reflection of actual

    performance. Although controlling is often thought of in terms of financial criteria, managersmust also control production and operations processes, procedures for delivery of services,

    compliance with company policies, and many other activities within the organization. The

    management functions of planning, organizing, leading, and controlling are widely

    considered to be the best means of describing the managers job, as well as the best way to

    classify accumulated knowledge about the study of management. Although there have been

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    tremendous changes in the environment faced by managers and the tools used by managers

    to perform their roles, managers still perform these essential functions. Control serves two

    ends: support for understanding what is taking place in the enterprise and in the market and

    support for influence the actions of participants, both inside and outside the enterprise..

    Understanding refers to the awareness and appreciation of what has taken place, is taking

    place, or could take place in the environment. Influence refers to the ability to

    communicate, command, persuade, or otherwise induce a particular behavior. It is the

    author's hypothesis that these two, non-orthogonal, measures can be used to examine the

    purpose and value of a set of controls, and information technology investment. The key

    questions then are as follows: To what extent do the controls contribute to managerial, or

    organizational, understanding? To what extent does the control, or system of controls, create

    the proper level of influence that will lead to the desired behaviors?

    Now it can be said that the word control has BOTH a noun and verb aspect.

    The verb (process dimension) relates to checking, testing, or verifying; exercising

    restraint or directing influence; reducing the incidence or severity of adverse situations

    [dictionary uses].

    The noun sense (authority, ability dimension) relates to a state, condition, authority,

    ability, or measure of power and influence. This is a tougher dimension to understand. It

    relates to the possession of the skills needed to use the tools, instruments and technique of

    control.

    Feed-forward is a term describing a kind of system which reacts to changes in its

    environment, usually to maintain some desired state of the system. A system which

    exhibits feed-forward behavior responds to a measured disturbance in a pre-defined way -

    in contrast with a feedback system. This is a control technique lier part of the control loop

    so that corrective action can be initiated in advance of the disthat can be measured but not

    controlled. The disturbance is measured and fed forward to an earturbance having an

    adverse effect on the system response. Feed Forward control is mechanism within some

    control systems in which information is sent ahead in time to prepare a part of a control

    system.

    The mechanism of feedback has a very simple definition: "the return to the input of a part

    of the output".

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    Figure: Feed-forward

    This simplicity should however not undermine the importance of feedback mechanisms

    and theirubiquitousness in our life, both on macro- and micro-scales. In order to

    further present the concept of feedback mechanisms I introduce a simplifying division

    between the systemic view of feedback and the decision making view of feedback.

    1. Systemic view

    From the point of view of a system (understood as "a regularly interacting or

    interdependent group of items forming a unified whole" , feedback mechanisms have a

    very important role toplay. Through "feeding back" a part of output again into the

    system, we obtain a perfect regulatory mechanism. This regulation is based on two basic

    kinds of feedback, namely: positive and negative feedback.

    Positive feedback mechanisms

    We call a feedback mechanism positive if the resulting action goes in the same direction

    as the condition that triggers it. A good example of positive feedback is a turbo-charger

    fitted to the engines of vehicles. As we accelerate, increasing revolutions of the engine

    (after crossing some threshold), set the turbo-charger on, that in fact increases the speed

    even further. Summarizing, apart of output (acceleration) was "fed back" to the process

    again, causing action going in the same direction (further acceleration).

    Negative feedback mechanisms

    A feedback mechanism is called negative if the resulting action opposes the condition

    that triggers it. To name an example, one might think of the heating systems we use at

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    homes. Very often we set our heaters to maintain constant temperature while we are at

    home. So the heaters turn on and off as a function of the interior temperature. If the

    temperature drops below some threshold, the heating system is being switched on,

    compensating and increasing the temperature again. In other words, a part of output

    (falling temperature) was "fed back" to the system again, causing action going in the

    opposite direction (increasing temperature). These two above mentioned mechanisms

    of positive and negative feedback constitute a basis for system controlling.

    Furthermore they can be put together in different configurations composing

    "feedback loops".

    Feedback loops

    We may divide feedback loops into negative and positive. If positive and negative

    feedbackmechanisms are alternating in one system, we talk about the negative feedback

    loop. This kind offeedback loop has stabilizing properties. As an example one might

    think of some biological (food-chain) mechanisms. Increasing population of storks causes

    a decrease in the population of frogs, which in turn causes the decreasein the number of

    storks until the moment that the number of frogs is up again. In this sense, negative feedback

    loops are (ceteris paribus) auto-regulating.

    Figure: Feedback loops

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    Positive feedback loops can go into two directions: they can be either "exploding"

    or "imploding". If only positive feedback mechanisms are governing a system, this kind of

    positive loop is called "exploding".

    Figure: Feedback loops

    As an example we might mention a positive feedback loopbetween income and

    consumption. The bigger the income per capita in an economy, the more people consume,

    therefore further increasing their income per capita, and so on. Ceteris paribus, this

    mechanism will continue infinitely. In many industries, success feeds success, i.e. a

    successful firm makes money (output) which is partly used to improve the same reasons

    of its success (input factors). Costly innovation,if successful, give rise toprofits which

    allows for further Research and Development, as you can experience with this

    business game. In consumption, positive feedbacks can be linked toimitation

    phenomena. External funding (e.g. from banks) is positively linked to own capital

    commitment, so that loans are given only to healthy firms, boosting them to even higher

    levels. For the system effects of financial fragility see this paper.Similarly, rich families

    are usually able to assure to their children a good level of education (e.g. by buying more

    books, by travelling, by additional education resources), which in turn positively affectthe employability and family income. If only negative feedback mechanisms are

    governing a system, we call this loop "imploding". For a rather exaggerated example,

    think of a person wholoses appetite when preoccupied. Once she starts to worry, she loses

    weight, therefore being even more preoccupied seeing her state and losing even more

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    weight, and so on. If nothing else stops this vicious circle (e.g. a societal help),

    implodingpositive feedback loop leads to the self-destruction of the system.

    Figure: Feedback loopsThis is the dramatic case of denutrition and low individualproductivity (thus, income)

    in many areas of the Thirld World. From the stance of a system, feedback mechanisms

    are very important for mutual interaction of the system's elements. However this point

    of view is in a sense very "endogenous", i.e. treating the parts of the system as being

    inert and not able to vary their behavior depending on the state of the environment.

    In order to further analyze the complexity of feedback we have to allow for the decision

    making feature of the system's parts.

    2. Decision Making view

    From the decision making stance, feedback is specifically defined as "the

    transmission ofevaluative or corrective information to the original or controlling source

    about an action, event, or process". From now on, I will focus more in detail on the

    processes controlled by humans (as opposed to the processes controlled by the artificial

    intelligence, i.e. computers). Human decision making is largely based on the concept of

    feedback. To mention an example on the individual dimension, managers try to estimate

    the correctness of their past actions by observing the output of these decisions or managerial

    indicators (like Balanced Score Cards) and introduce necessary corrections. On the group

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    decision making dimension, democratic government is also an example of a controlling

    body trying to incorporate information from the past into the process of decision-making in

    the future. Having said that, we have to notice the qualitative change in the weight of the

    positive and negative feedback. From now on, feedback is not only a piece of

    information "fed back" to the system again. Critical consequences of feedback must be

    now included into the system: its role in motivation, consistency and learning. The most

    important consequence of feedback information is its influence on the motivationand

    consistency of decision makers. It is generally agreed that a decision maker receiving

    positive feedback tends to be motivated and to continue with the previously chosen course

    of action only slightly modifying it. If provided with the negative feedback she has a

    tendency to feel demotivated and search forother alternatives of solving the problem.

    For instance, the consumer's behaviour could be interpreted as a trial-and-error

    process: to buy a good - say because of a hint of possible use - to try it, to judge the

    experience and to renew the purchase in case it is pleasant or search for new brands in the

    opposite case. Brand loyalty is often explained in these terms. It should be however noted

    that this simplified and generally accepted view of interactions between feedback,

    motivation and consistency in decision making has been lately seriously challenged

    on the academic grounds. Explore by your own this issue by playingthis business game.

    The second, equally important, consequence of feedback is its relation with learning.

    Generally experts (but also simple examples from everyone's life) indicate that no

    learning would occur ifsome kind of feedback was not available. One can easily

    imagine that a driving lesson with driver's eyes closed and ears plugged would almost

    certainly result in an accident. In our life, feedback seems to be an inseparable part of

    learning. However, recently some researchers stated that people may learn rules without

    any feedback whatsoever; they only need more time to do so.

    3. Further dimensions of feedbackThere are many ways to divide feedback. Below I propose just a few, basing on the:

    1. Simplicity of the feedback; simple feedback is generally based only on one cue and

    complex feedback on multiple cues.

    2. timing when feedback is given; generally, feedback can be obtained either

    immediately after the decision making or be delayed (shortly after the decision), or be

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    postponed (delivered much time after the decision making action), or not be delivered at

    all; for a discussion see thispaper.

    3. source of the feedback; feedback might either be extrinsic, i.e. coming from an external

    source (e.g. tennis coach giving you instructions) or intrinsic, i.e. coming from the

    inside (e.g. continuous feedback to your brain from muscular proprioceptors while

    practicing your backhand).

    4. "explanatory power" of the feedback; if feedback mirrors only the dynamic development

    of a problem (e.g. providing only the result of your previous decision), it is called output

    feedback. If feedback describes why the problem develops in particular way, it is called

    cognitive feedback.

    5. trustworthiness of the learning environment; some sources of information are

    more trustworthy for the decision maker, therefore the feedback from them are going to

    be considered to a bigger extent and some sources of feedback might be totally

    disregarded.

    6. Time horizon and situational awareness: feedback and feed forward

    From the systemic stance as well as from the decision making point of view, feedback

    has a crucial disadvantage: it refers to the past, or at best, to the present. Feedback control

    allows the selection of actions on the basis of past or current information about the

    system. A control system referring to the future is called feedforward. It requires higher

    situational awareness, in order to choose an action on the basis of the predictions of the

    future state of the system.

    So, Feed forward control is superior to feedback control because of its focus on

    avoidingproblems rather than fixing them, but requires more adequate knowledge and

    cognitive effort.Neoclassical theory has based much of its interpretation of human

    choice process in terms offeed forward mechanisms, also in the form of inter-personal

    game theoretic interaction. Now, a fully new strand of empirical experiments is shedding

    light on the complexity of this issue

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