MI full capabilities presentation

Ask Mason SEO…

...How our Search Engine Optimization service not only increases your current organic presence via the major search engines but also focuses on a specific set of keywords for your business along with you current social meida standing. Whether your goal is to increase youtube video views or page rank on Google ask Mason…

SEO | PPC | Social Email Remarketing

• We deploy a full suite of tools and strategies, including but not limited to extensive keyword development, geo-targeting, multi-variant ad copy tests, landing page analysis, video and radio ads, day parting, audience segmenting and more.

• We use a blended practice of PPC for immediate results and SEO for site stability over time.

• These tactics are deployed and then measured in real time, with hourly adjustment made based on the performance of the campaign.

– How was your previous account set up?– Is Aqua Dive using all of the major engines or just Google?– What was your previous Cost Per lead/ Cost Per Sale– Where you tracking calls as well as emails?– What was the ratio of call to email?– What was your conversion rate?

Tactics & Strategy


METHOD | SEO

Overview | Opportunity | Recommendations

Our SEO videos in 4th & 5th position in organic search results


Google+


•Regularly Update Google +1 business page

•Create a natural following, with +1’s to increase visibility

•Publish all content for maximum backlinks and brand exposure

•Further optimize Facebook page and create new, SEO friendly landing pages on Facebook

•Img Alt Tag updates – Help each individual product become indexed in Google & Bing images

•External blog for generating new content and backlinks

•Grow the YouTube channel with more videos for a wider audience

SEO Strategies & Tactics for Q1

• Optimize URL structure

– Many pages online today are not correctly structured an example of this is below- • http://www.diveaqua.com/dev/index.php?act=viewCat&catId=2

– Proper URL Structure Optimization would look like this• www.diveaqua.com/courses• Same goes for every single page of any site

– A full suite and site audit of each • H1• H2• Meta Tag• Meta Description • Anchor Text• Interlinking

URL Structure Optimizations


http://www.diveaqua.com/dev/index.php?act=viewCat&catId=2

http://www.diveaqua.com/dev/index.php?act=viewCat&catId=2

http://www.diveaqua.com/courses

• This is a key process for the ranking of any site

– Having these pages will clearly define what pages have the most power and relevancy. (What pages you want viewed more than others)

– Applying a robots.txt file to specify which pages the search engines are allowed to crawl.• Right now, with out the proper SEO XML Site map

Google will index– pages that are dead– Deleted– not functioning

SEO XML Site-Map


Key-Word Rank Research

Mason Interactive will work in selecting a specific set of targeted keywords for each site execute the following in the selection process– Current Keyword Volume– Current Competition on Keyword– Conversion relevance on Keyword conversion

Then our team will rank the final list to have a base line for the campaign start


Ask Mason Geo Targeted PPC…

...How our proprietary Geo Targeting Software process and technology can combine to increase online response rates by more than 30% with no additional media cost. Whether you sell auto transmissions in thousands of locations nation-wide (AAMCO), Dr. Phil’s favorite meal plan (BISTRO MD), Doctorate Degrees (The Chicago School), our proprietary process will work for you.


IWHAT DOES THE PRODUCT DO?

IIHOW DOES IT LOOK “IN ACTION”?

III WHAT ARE THE RESULTS?


What Does The Product Do?

It gives the user what they are looking for. Someone searching in Brooklyn sees a Brooklyn landing page; someone in Long Island sees a Long Island Landing page.


Someone in Brooklyn Looks for AAMCO, and sees an advertisement about

Brooklyn.


…And They Land on a Brooklyn Page – giving them exactly what

they wanted.


Someone in Long Island Looks for AAMCO, and he sees an advertisement

about Long Island.


…And In this case, the user lands on a Long-Island-Specific Page.


But if someone looks for a specific location – say, “Valley

Stream AAMCO”…


…They go directly to that location's page.


Results

Without revealing confidential information, we can say that Costs Per Lead have decreased by more than 30%.

Q3 '10 Q4 '10 Q1 '11 Q2 '11

-35%

-30%

-25%

-20%

-15%

-10%

-5%

0%

5%

Variance From Average Cost Per Lead

----Post Implementation----


Minimum ImplementationWith several options when it comes to local online advertising there are many programs that sound like a winner but take months or longer to implement, with Mason the process is streamlined with a full time project manager assigned to the opportunity.

List of Business Locations or Campuses• Address• Main Service or School of• Phone number

Creative Assets• High Resolution Logo’s• Approved Content


Ask Mason Nationally Targeted PPC

How our proprietary Pay Per Click process, technology, strategy and team can combine to increase conversions on each level.• Qualified Phone Call• Qualified Leads• Direct Sales• Email Capture


• 29 New Campaigns created• 30,000+ Keyword bid changes• 18,000+ New keywords added• 10,000+ Text ad changes

2011 Google AdWords and Search Alliance Pay Per Click Optimizations


Marchex Phone Tracking

• Marchex phone tracking allows us to tracking phone orders for Nashua Nutrition.


Nashua Nutrition Online Sales & Calls

Online SalesCalls

Site Link Extensions

• Site Link Extensions enables the text ad to have additional links below when the ad is in top position.


Remarketing

• Remarketing allows you to show ads to users who have previously visited one of the Nashua

Nutrition landing pages. • We created generic remarketing banners, popular

protein bars, and holiday banners.


Communications Extension Beta: Newsletter


Ask Mason Social Email Marketing &

Remarketing…...How our proprietary Social ReMarketing process and technology combine to grow online sales by 400%. Whether you sell $3,000 beds (Natural Form), auto transmissions in thousands of locations nation-wide (AAMCO), Dr. Phil’s favorite meal plan (BISTRO MD), Doctorate Degrees (The Chicago School), or Soy Meal Replacements, (soy.com) Social ReMarketing will work for you.


Email Registration- Increase the size of your active database through newsletter registration tools and strategies Email Strategy- Convey the right message to your audience through proper segmentation techniquesRevenue Stream Create a new revenue stream by messaging users directly through Newsletters, Powersales, and Cascade Emails

Database Growth with Email Marketing and Remarketing

✔

✔

✔


Approach


Approach


METHOD | Database Growth

Each Page on the website has a “Stay Tapped In” Newsletter Sign Up that is currently being used to collect new user info.


Above you will see a Social Contest on Facebook, our team has created a flow to generate a “like” and then collecting an “email address” to register for the contest



Above you will see another example of a Social Contest on Facebook, for this specific contest you can see we have implemented video.



METHOD | Newsletters


METHOD | Powersales


1st EmailWelcome To Draft

Magazine. Our team was founded

by X

2nd Email Sent: Why do we write

about Food, Travel, & Beer?

3rd Email Sent: Promotes the most

current Social Contest

Email Cascade stops

No open moves to next emailNo open moves

to next email

METHOD | Cascade Initiation

A Typical campaign development schedule calls for 1 “cascade” per month. A “cascade” can be anywhere from 2-6 MESSAGES based on customer interaction, strategy and segmentation. The Welcome cascade introduces you to your audience in a friendly and specific way. “WELCOME”


METHOD | Cascades

Re-subscribe


METHOD | Cascades

Abandon Cart or Subscription Page


METHOD | Cascades

Welcome Cascade


With all of the deliverables and action items that need to take place it all starts with the development of a calendar. The calendar will outline all aspect of the campaign. From Creative development to approval and send dates.

Production Schedule

Data Gathering and ESP

EvaluationProduction

Schedule and Strategy Lay

Out

Content Development

(Articles, Images, Press

Releases)Campaign Initiation

Reporting Requirements

and “KPI” Defined

Evaluate and Optimize


Date post:	18-Jan-2015
Category:	Business
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