Transnational Television in Asia
“Transnational” is defined in the Oxford Dictionary as “extending or having interests extending beyond national bounds or frontiers; multinational.”
Our Structure• What does Transnational Television mean to
each East Asian countries (Korea, Japan, China, HK, Taiwan)?
• Who cares? Why?• Case studies on Television from each country:• -History of Television in the country and the
beginning of their transnational Television.-National Identity
• -Globalisation and Audience -The successful elements (Internet, government etc) -Issues/ Challenges
• What are the differences/similarities? •
Why do we/you care?• -Asian countries are developing stronger
productions and the government is investing more money into making them transnational creations
-Australia has a diverse set of audiences and geographically is placed in a very convenient spot
-Mainstream Western media has become richer because of Asian media(The Ring, The Grudge, The Departed…)
-Globalisation causes homogeneity- therefore individual cultural artefacts are extremely important to develop
Progress & To-Do List• PROGRESS:
-Individual research on 4 different nations.• Korea - Jenny• Japan - Michael
(Has been doing commercial analysis)• China - Danni• HK & TW - Vickie• -Many dramas have been watched.
...Lots of Asian Television also:)
TO DO:- Collate research further- Investigate difference/similarities in depth
• - Construct the website• - Conduct interviews/ vox pops (If Necessary)
- Write Essays
Map of Terms
How do the flows of transnational TV affect the national identities
of other east Asian countries?’ +Challenge and reinforce national
identity?
Soft Power National Branding
Soap Drama
Cultural Imperialism
Hallyu
Public Sphere
InternalisationHomogenisation
International Binary
Internationalism
Globalism
Colonisation
KOREA- Jenny Bae
• Korean Wave? “Hallyu”• Korean Drama = National
branding (History, Social issues..etc)• Who watches K-drama? =
Chinese, Japanese and Taiwanese• Who's behind? Government.
SOFT POWER• Korean Wave = Marketing
strategy/business• Soap Drama = unrealistic/fantasy
love story
JAPAN- Michael Sarlo• -Japanese Television: Drama and Varieties (A Brief History)
-Japan's National IdentityJapanese dramas were a by-product of 1960’s American Television -Power to the Fansubber: Helping Japanese media become a Transnational Phenomenon by fans translating and exporting the media by themselves.
-A Comparison Between Japanese Tv/Commercials to other countriesJapanese Commericals tend to go for emotional appeals and lack information.
-An Analysis on the Success of some Japanese ProgramsThe major element being that dramas ‘“take you into another world” and make happen the things they “wish . . . would happen” as a key part of the appeal, since it presents “the ultimate fantasy world”’.
‘The “superficial sense of reality” of dramas allows society to escape their weary and dead-end lives.’.
CHINA-Danni He
• National Identity-A Chinese dilemma• Foreign media and local response• Negotiate and Marketing Strategies • Internet-Rise of Chinese cultural sphere
HONGKONG TAIWAN- Vicki Deng• - Hk; used to under the British Rule before 1997• Taiwan: unified with China• - Internationalization:• • Culture aspect• • Media ownership• • Audience perspective –passive audience• - Both Importer and Exporter
Design of Our WebsiteTr
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Overview Map
What is Transnational TV?
Meaning to Each Country
Case Studies
Korea
Japan
China
HK/Taiwan
Similarities/ Differences
Similarities
Differences