Events Management

Events

“Unique happenings that bring people together for a purpose”

Event Management

International Dictionary of Event Management:

Function requiring public assembly for the purpose of celebration, education, marketing and reunion

AND

The process that include research, designing, planning, coordinating and evaluation of events

Types of Events

1. According to purpose:a. Celebrate

b. Commune

c. Convene

2. According to participantsa. Few

b. Many

c. Multitude

Types of Events

3. According to Frequencya. Monthly

b. Quarterly

c. Semestral

d. Annual

e. Biennial

4. According to Magnitude of Impact

Field of specialization

1. Civic Events

2. Expositions

3. Hallmark events

4. Incentive Travels

5. Retail events

6. Social life-cycle events

7. Tourism

8. Conventions

9. Fairs and Festivals

10.Hospitality

11.Meetings and Conferences

12.Reunions

13. Sports events

Definition of Terms according to the International Dictionary of Events Management

Definition of Terms

Meeting an assembly of individuals gathered to discuss items of material interest or engage in professional development thru learning activities.

Conference a participatory meeting defined for the discussion of subjects related to a specific topic.

Definition of Terms

Congress a scheduled periodic meeting of delegates or representatives of interested groups to discuss a subject. It is European term for convention

Convention a general and formal meeting of legislative body or social or economic group to provide information of a particular situation, and to establish consent on policies among participants. Usually of limited duration and set objectives, but no determined frequency.

Definition of Terms

Foreign Meeting a meeting comprised of attendees from other nations; also known as international meetings or institute.

Seminar a lecture, presentation and discussion under the guidance of an expert discussion leader allowing participants to share experiences in a particular field.

Workshop a training session in which participants develop skills and knowledge in a given field.

Definition of Terms

Exhibit all of the display materials and products housed in a booth or stand.

Exhibition a display for public view of products or promotional materials for the purpose of PR, sales, marketing; also known as exposition, industrial show or trade show.

Fair a public celebration that includes commercial and civic activities.

Definition of Terms

Festival a public celebration that conveys thru a kaleidoscope of activities, certain meanings to participants and spectators

Parade a moving pageant including floats, bands, individual entertainers and dignitaries.

Event Marketing the process that integrates a range of marketing elements and central sponsorship or life style themed activity. This process incorporates advertising, employee and consumer programs, sales promotion, PR, cases, business to business, TV property and trade promotion with a specific event.