Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby, Pod Design

• 28+ years experience

• Hybrid: design, marketing, brand strategy, writing and communications

• It’s all about communication… so it must be all about thinking too

• Design has been trivialised

• Simplicity is everything

• “Don’t ask me to design a bridge…”

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

“…just tell me “that you want “to cross the “river…”

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Client experience

Belgium FedEx Cyprus Popular Bank of Cyprus Denmark Santaris Pharma

France Alcatel, Groupe Bull, Germany Compaq, Deutsche Bank, Hanseatica

Holland Ruijters Bank International Cargill, HSBC, Orange, Reckitt &

Coleman, IBM Ireland AIB Norway Narvessen South Africa Nedcor Spain

Galerias Preciados Switzerland Bally, Barry Callebaut, Eutectic + Castolin,

Schindler, SwissAir, SwissRe, UBS UAE Schuster, Pechtold & Partners, SHM UK

Abbey National, BMW, Boeing, Citibank, Deloitte Haskins + Sells, Midland Bank,

The Halifax, Intelligent Energy, Leeds Permanent Building Society, Prudential,

RAB, Siemens, Zanders, Philips, Allders, Jaeger, Ryman, Earls Court Olympia,

IIR, Miller Freeman, P&0, BT, Orange, COLT Telecom plc, ATEI, TMA, Picon,

British Rail, London Underground, Sally Travel, Greycoat, Grosvenor Square

Properties, Heron, Ladbroke Group, MEPC, Prudential Portfolio Managers,

Thames Television, University of Cambridge, Wimpey plc.

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

I think in words and pictures…

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Brand reinforcementMiller Freeman plcThe communication of a sales message to exhibitorsat a men’s classic fashion trade show, which was under threat from a “young and groovy” rival show.

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Brand reinforcementBoeingAssisting Boeing’s marketing

with brand messages and ideas.

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Market-specificbrandingZandersThe design of targeted promotions to specific markets: Zanders is a high quality German paper mill and had not previously targeted the English design community with its papers.

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Internal brand communicationUniversity of CambridgeThe compilation, writing and design of visual identity branding guidelines for a non brand- and non design-literate audience.

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Brand communicationSwissairThe internal dissemination of a global corporate message utilising elements of the existing visual identity.

(Undertaken while at Dialog)

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Brand maintenanceOrangeThe writing and implementation of joint branding guidelines, ensuring an appropriately weighted image at all times in co–branding exercises.

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Corporate identityThe LeedsThe creation, implementation and management of a financial services corporate identity.Seven years+ project.

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

VisualidentityVariousA selection of other visual identities, both large– and small–scale.

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Brand creationIntelligent EnergyThe creation and management of an international brand, from pre-funding inception to IPO and beyond. Ongoing…

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Intelligent Energy

– Stationery

– Literature system

– Multi–media communications (including film)

– Exhibitions/interiors

– Website

– Advertising

– Product design coordination and launch (ENV)

– Guidelines/internal communications tools

– Brand expression and definition.

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Digital Christmas card

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Communications and branding activity created a global audience of over

one third billionpeople

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Summary

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Michael Darby: summary

Highly experienced: pan-European and international branding

Creative and strategic: rare ability to articulate visually and verbally

Multi-disciplinary: thorough knowledgeof processes and technical issues

Cost–effective: low overheads and access to a network of proven, efficient services

Flexible and reliable: able to work around your schedules and requirements

Safe: proven track record.

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

What I offer:

Multi-faceted service: brand and communications strategy, ideas and concepts, copywriting, design and art direction.

(Includes traditional print media as well as web and digital media.)

Consultancy:two and a half decades of experience in branding, design and communications in many market sectors

Design management: having held senior management posts throughout my career I’m comfortable managing creative people and services or liaising with clients at all levels.

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Modus operandi for projects

• Agree brief and outline plan

• Proposal: scope work

• Budget: fees and estimates of costs

• Detailed plan (including roles and responsibilities)

• Timings: critical time path and commitments

• Ongoing reviews and benchmarking

•To ensure delivery to the highest standards.

Michael Darby credentials, approach, process • March 2009 • © Pod Design •

Why I work this way

• Cost effective

• Best practice

• Flexibility

• Control and consistency

• Builds strong relationships/better understanding

• Delivers on the promise.

Michael Darby credentials, approach, process • March 2009 • © Pod Design •