End of the RoadMichael, Jack and Abbel

Featuring Bradley Cooper

And Angelina Jolie

Plot and GenrePost-apocalyptic Action thriller.

Bradley Cooper and his dog think they are lone survivors after the world is hit a nuclear disaster. He is stalked by an ex-spy played by Angelina Jolie who is trying to find other survivors.

Teaser poster

We will create a poster similar to this: Limited information revealed in a teaser poster, often image of a character and title. Designed to get people talking.

Teaser Trailer

Many films release trailers to let the audience know that there is a film being made. Will do this as it will capture an audience earlier in the film production stage. Does not have to contain footage from film.

Conventions and Festivals The two big conventions/

festivals are Cannes Film Festival and Comic-Con San Diego, with Cannes focusing on both smaller Indie films and Oscar pieces, whilst Comic-Con focuses more on larger blockbusters, often sci-fi films

Many films today announce or release trailers and posters at conventions or film festivals. Often hosting panels or showing short previews

Our film Could be shown ate either of these events as it could appeal to both audiences

Movie Stills We will release still images of the film in the weeks leading up to the release to allow the audience to get a vague idea of what the film will be about. Ours will be similar to this…..

Bus Posters

As seen on many busses around the world, advertisement is very common, especially for films….

Fake relationship Similar to that of Robert Pattinson and Kristen Stewart relationship from the Twilight saga, we would set up a fake relationship between Bradley and Angelina.

Social Networking Social Networking is an

increasing form of advertisement. It is now used to promote nearly all new films.

Premiere Release We will launch our film in

the same sort of style as this….

As nearly all films have a premiere release. They are often in prestigious location such as London’s Leicester Square…

End of the RoadPART 2

Special ReleasesSpecial Effects Behind the scene

The movie will feature special releases, both of these will be uploaded to YouTube (also FB & Twitter) as well as the movie’s website to create awareness as well as a fan base.

- Special effects Release

- Behind the scenes Release

Posters

Movie posters:

Train stations

Busses

Bus stops

Billboards

Information leak

We will release information, such as on set photos or vague movie plot information which may or may not be real information.

Press Release

We will host an early screening of the film for the press to attend this will allow them to create a review for the film in time for the release

Reviews will help draw attention towards the film

Journalists tend to agree to review embargos, this helps with keeping details secret

Websites and viral marketing

Setting up a website is a good way of releasing of slowly releasing information

Websites are often used to build hype by using countdowns to release or for more information

Some films create websites and YouTube pages based around company's from the film

Sponsors and Media partners

• LG partnered with Avatar for promotion

• They released a new phone which used the Avatar trailer on it.

• They also partnered with Coca-Cola to release custom cans with posters on it.

• McDonalds launched merchandising and games.

• Bauer Media was the main promotion tool used by Avatar, by using their multiplatform products.