Date post: | 15-Feb-2017 |
Category: |
Education |
Upload: | national-ethanol-conference |
View: | 222 times |
Download: | 0 times |
E15 Initiative
• Committed to 60 Stores in NC
• Currently at 30 Stores
• Single Largest Supplier of E15
in the U.S.
• Doing ~100 Stores in 4 Other
States in 2016
• Second Largest Presence
• High Gasoline Sales
• Easiest to Convert
• Geographic Coverage
• Market Penetration
• Efficient Marketing Efforts
Why NC?
Reasons for E15
• Prime The Pump Grant
• USDA BIP Grant
• Consumer Choice
• Differentiator
• >75% of Vehicles Can Use
• Positioning for Future
• Pioneering Spirit
Pricing
• Price Sensitivity: A Traffic Driver
• Value Proposition/Incentivize
• Promotions
• Ethanol Blending Economics
• Value of the RIN
• New Customers, Retention and
Cannibalization
• Infrastructure Costs/ROI
• 1 Lb. Waiver
• Misfueling Mitigation Plan
• Marketing/Naming
• Economics
• Consumer Awareness
Hurdles
• Get Consumers to A.C.T. =
Awareness/Consideration/Trial
• POS Info/Ambassadors
• No Sales Pitch
• Redirect Questions
• Misinformation
Educational