Michael Richartz www.Technilube.com [email protected]
Phone: (407) 249-2716 Toll Free: 1-800-SYN-OIL-1 Referral: 428497
PureThe base stocks from which synthetic lubricants aremade contain no sulfur, nitrogen or other elements thatinvite the formation of sludge and other products oflubricant breakdown. Synthetic lubricants can be usedin higher temperatures than refined lubricants withoutbreaking down. Their resistance to breakdown alsoallows them to be used longer than refined lubricantscan be used. Lubricated systems stay cleaner and lastlonger with synthetics.
UniformThe base stocks from which synthetic lubricants aremade feature uniform and smooth molecular struc-tures, which ensures low friction as lubricant layersslide across one another. Reduced friction increasesenergy through-put for greater fuel efficiency and power,and reduces heat and wear for longer equipment life.
Molecular uniformity also helps synthetics resist thin-ning in heat and thickening in cold, which helps themprotect better than refined oils over a system’s operat-ing temperature range and helps ensure secure sealing.
DesignableMany different kinds of base stocks may be used tocreate synthetic lubricants, allowing a synthetic to bedesigned for virtually any application. Some base stocksare ideal for use in extremely cold environments, othersare perfect for use in extreme heat. Some are extremelysafe in applications in which refined lubricants pose afire or explosion hazard. Refined oils simply do notoffer the design flexibility synthetics offer.
The designability of synthetics also allows them to betailored very specifically to the needs of everyday appli-cations, such as automotive engines, commercial equip-ment or industrial machinery. That specificity helps ensurelong life and peak power, performance and fuel economyfrom the lubricated system, as well as long lubricant life.
Engines, transmissions and other mechanical systemscontain hundreds of moving parts. Though the metalsurfaces of these parts look smooth, they are actuallyfull of microscopic peaks and valleys. When the peak ofone surface touches its mating surface, it causesdamage. Damage may lead to component failure orwear. Failure prevention and wear reduction are theprimary functions of lubrication.
Refined OilsConventional oils – the oils most people are familiar with– are refined from crude oil. Refining is a process ofphysically separating light oil components from heavyones.
Crude oil contains a full range of different kinds ofmolecules. Many are similar in weight but not in struc-ture. The refining process cannot distinguish suchmolecules, so a wide assortment of molecules is presentin a finished lubricant made from crude oil stocks.
Some crude oil molecules are not beneficial to thelubrication process. For example, paraffin causes refinedlubricants to thicken and flow poorly in cold tempera-tures. Molecules containing sulfur, nitrogen and otherelements invite the formation of sludge and other prod-ucts of lubricant breakdown, especially in high-tem-perature applications. Sludge and breakdown productssignificantly increase wear rates.
The assorted molecules of refined lubricants alsohave different shapes, making lubricant surfaces irreg-ular at the molecular level. As lubricant layers flowacross one another during the lubrication process,these irregularities create friction, which consumespower, reduces efficiency and increases heat and wear.
Synthetic LubricantsSynthetic lubricants are chemically engineered frompure chemicals rather than refined from crude oil. Thatgives them significant advantages over refined oils.
What Are Synthetic Lubricants?
Michael Richartz www.Technilube.com [email protected]
Phone: (407) 249-2716 Toll Free: 1-800-SYN-OIL-1 Referral: 428497
Why Are AMSOIL SyntheticLubricants the Best?
As a jet fighter squadron commander Lieutenant ColonelAlbert J. Amatuzio had ample opportunity to witness syn-thetic lubricants in action. These oils are used exclusivelyin jet engines because of three extraordinary performancecharacteristics: an ability to reduce friction and wear onengine components, an ability to function dependably atsevere temperature extremes and an ability to withstandrigorous and lengthy engine operation without chemicalbreakdown.
Recognizing that these same benefits would proveinvaluable in combustion engines, Amatuzio began con-ducting serious research in 1963. By 1966 he had formu-lated a synthetic motor oil and put it to use in vehicles innorthern Minnesota. Throughout the late ’60s Amatuziocontinued his research and development and sold com-mercially available synthetic oils under a variety of names.In 1970 he incorporated his own name into a commerciallysold product called AMMOIL. In 1971 this product namewas changed to AMZOIL and it continued to be sold com-mercially. The true milestone came in 1972 when AMZOILbecame the first synthetic motor oil in the world to meetAmerican Petroleum Institute criteria. The new lubricantperformed like no other before it. When the first canappeared on the market in 1972, it signaled the birth of anentire industry.
During the past 35 years, AMSOIL synthetic lubricantshave expanded the boundaries of lubrication science andredefined the performance possibilities of engines, equip-ment and machinery in automotive, commercial and indus-trial use. Why are AMSOIL synthetic lubricants the bestlubricants available?
High-Temperature Protection and PerformanceAMSOIL synthetic lubricants are much more stable inhigh temperatures than are refined oils. Their superiorheat stability reduces the rates of oil consumption, lubri-cant breakdown and lubricant oxidation, which keeps oilconsumption low, equipment clean, protected and runningright, and extends lubricant life.
Cold-Temperature Protection and PerformanceAMSOIL synthetic lubricants remain fluid in temperatures
far below zero, allowing dependable engine start-up, fastlubrication, dependable protection and maximum fueleconomy in severe cold operations.
Increased EfficiencyAMSOIL synthetic lubricants are superior to refined oils inreducing friction, helping lubricated systems use fuelenergy for work, not for overcoming drag. Superior frictionreduction, as well as lower volatility rates, also helps keepexhaust emissions low.
Longer Engine and Equipment LifeAMSOIL synthetic lubricants’ heat stability and friction-reducing ability keep wear rates low, which helps increasethe time to first teardown, increases the interval betweenteardowns and increases overall equipment life.
Extended Lubricant Drain IntervalsAMSOIL synthetic lubricants offer eight times the servicelife offered by refined lubricants, sometimes even more.The long life of AMSOIL synthetic lubricants reducescosts, downtime, waste and environmental damage.
Product LineAMSOIL manufactures synthetic lubricants, advanced fil-tration systems, fuel additives and coolant for virtuallyevery commercial, industrial or automotive application.
Quality ControlAMSOIL synthetic lubricants are manufactured from top-quality synthetic base stocks and performance additivesaccording to a stringent quality control protocol in com-puter-controlled AMSOIL manufacturing facilities. AMSOILsynthetic lubricants may be counted on to deliver thesame top-quality performance and protection every timethey are used, no matter where in the world they are purchased.
ExperienceAMSOIL formulated the first API-rated synthetic motor oil inthe world and has more experience formulating syntheticlubricants than any other manufacturer in the world. AMSOILleads the industry in product quality and innovation.
Michael Richartz www.Technilube.com [email protected]
Phone: (407) 249-2716 Toll Free: 1-800-SYN-OIL-1 Referral: 428497
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The superior viscosity retention of AMSOIL synthetic motor oil inthe face of severe temperature and shear conditions allows it toprovide continuous, unsurpassed protection for engine bearings,extending equipment life and preventing wear.
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AMSOIL synthetic motor oil provides unsurpassed protec-tion against engine wear. Equipment life is extended, andrepairs, downtime and expenses are reduced. The smallerthe scar, the better the protection.
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QualityConsumers
Demand
Michael Richartz www.Technilube.com [email protected]
Phone: (407) 249-2716 Toll Free: 1-800-SYN-OIL-1 Referral: 428497
Quality Products Command a Quality PricePeople are willing to pay more for premium products,and AMSOIL is widely known as the premier pro-ducer of synthetic lubricants. With markup levels at30-35%, store owners realize higher profits withAMSOIL products.
Freight DiscountsAMSOIL offers freight bill discounts based on theorder total, provided that the order is shipped toone destination. This discount is calculated on thetotal of the order before taxes, discounts or any mis-cellaneous charges are applied.• Full freight is paid if the order totals $7,500.00 or
more.• One half of freight is paid if the order totals
$3,750.00 to $7,499.99
Full Line of Quality ProductsA complete product line from AMSOIL ensures thatcustomers will find what they are looking for. Witheverything from advanced filtration systems to Multi-Purpose Spray Grease, AMSOIL makes products tosatisfy nearly every lubrication need. In addition,AMSOIL has created strategic corporate partner-ships to provide other top-quality automobile prod-ucts like Mothers® polishes and waxes and Trico®
wiper blades, creating more opportunity for sales.
AMSOIL Products are in DemandSales of AMSOIL products have never been higher.Vehicles are requiring more superior products, andcustomers are looking for the best performanceavailable. AMSOIL products provide unsurpassedprotection and performance, and is recognized world-wide as the leader in the motor oil industry.
Limited AvailabilityAMSOIL products are not available everywhere.AMSOIL is distributed by independent Dealers, andwon’t ever be found in giant retail chain stores.AMSOIL limits its sales to accounts with less than 12outlets to protect small stores from large competitors
AMSOIL Increases Profitsand predatory pricing. Carrying AMSOIL can givestore owners an edge over the competition.
Advertising SupportAMSOIL provides national advertising support withcommercials, promotional literature and more.AMSOIL ads appear in over 150 national publica-tions yearly. AMSOIL is best known nationwide forsponsoring high-profile racers like Kevin Windham andJosh Grant in motocross and Mike Oberg and ScottDouglas in off-road racing. AMSOIL is the official oilof the American Motorcycle Association (AMA)Outdoor Nationals, World Power Sports Association(WPSA), ChampBoat Series, United States ModifiedTouring Series (USMTS), Loretta Lynn’s NationalMotocross Championships and more. In all, AMSOILis involved with more than 1,000 racing teams, seriesand events across North America.
AMSOIL also offers a Co-op Advertising Programfor retail accounts. Co-op credits are earned accord-ing to the amount of AMSOIL products purchasedeach year. Co-op credits can be redeemed for printand broadcast advertising featuring AMSOIL prod-ucts, or for AMSOIL literature and promotional mate-rial. For more information on the AMSOIL Co-opProgram, consult the G-1071 Retail Account Co-opCredit Order Form.
Leading Synthetic OilAMSOIL was the first fully synthetic oil approved bythe American Petroleum Institute for use in passen-ger vehicles. Since then, AMSOIL has been recog-nized as the benchmark in synthetic motor oils.AMSOIL products consistently outperform the com-petition in nearly every category.
Commitment To ExcellenceVehicle manufacturers are requiring lubricants thatprovide better protection and auto owners want thebest for their vehicles. Stocking AMSOIL productskeeps retailers ahead of the pack in a competitiveindustry because they surpass manufacturers’ require-ments and impress consumers.
AMSOIL products’ sterling reputation, proven per-formance and storied history are sure to raise profitmargins in any retail store.
Michael Richartz www.Technilube.com [email protected]
Phone: (407) 249-2716 Toll Free: 1-800-SYN-OIL-1 Referral: 428497
• First to develop an API rated 100 percent synthetic motor oil.
• First to introduce the concept of extended drain intervals witha recommended 25,000-mile/12-month drain interval.
• First to produce synthetic motor oils for diesel engines.
• First to produce synthetic motor oils for racing engines.
• First to produce synthetic motor oils for turbo engines.
• First to produce synthetic motor oils for marine engines.
• First to manufacture synthetic gear lube for automotive use.
• First to manufacture a 100:1 pre-mix synthetic 2-cycle oil.
• First to manufacture a synthetic automatic transmission fluidfor automotive use.
• First to manufacture a full-synthetic cartridge-style oil filter.
AMSOIL products and Dealership information areavailable from your local AMSOIL Dealer.
AMSOIL INC., Superior, WI 54880 (715) 392-7101 Fax: (715) 392-5225, (715) 392-5267 Printed in U.S.A. © Copyright 2007 G-2335 5/07
Michael Richartz www.Technilube.com [email protected]
Phone: (407) 249-2716 Toll Free: 1-800-SYN-OIL-1 Referral: 428497