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Michael Ross

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How to Think, Work, and Win in the Digital Global Educational Publishing Market Michael Ross Senior Vice President Encyclopaedia Britannica Book Publishers Association of New Zealand “The Future of the Book” Auckland, June 25, 2009
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Page 1: Michael Ross

How to Think, Work, and Win in the Digital Global Educational Publishing

MarketMichael Ross

Senior Vice PresidentEncyclopaedia Britannica

Book Publishers Association of New Zealand“The Future of the Book” Auckland, June 25, 2009

Page 2: Michael Ross

What I Want to Cover• Actual digital growth and some crystal ball

gazing• Formats: Ebooks v online databases (and what

about print?)• Assets: What to prepare for and how• Distribution: Business models that deliver• How Publishers Can Make Their Case: A Page

from the Web—Showing v Telling

Page 3: Michael Ross
Page 4: Michael Ross

A Few Stats About the Facts2008 U.S. wholesale retail eBook sales were an estimated $52.4 million, a 65% increase over 2007. --Association of American Publishers, 12/08

88% of 552 surveyed libraries across the globe owned or subscribed to ebooks. -- E-brary 2007 Global Librarian E-Book Survey

…Kindle-ized books now account for 12% of all books sold in digital and print versions [on Amazon]. - -Warming to the Kindle, Time Magazine, July 17, 2008

Page 5: Michael Ross

More Stats About the Facts

In Korea, E-book sales are doubling every year and were over $200M in 2008.

In 2006 in Japan, consumers bought 331% more books on phones than in stores. ($82M from $0 in 2001)—The Economist

Page 6: Michael Ross

US Trade Wholesale Electronic Book Sales

Page 7: Michael Ross

Formats: Print + (Ebooks +DBs)

Page 8: Michael Ross

Print v Ebook

Page 9: Michael Ross

Ebooks v Databases

Page 10: Michael Ross

A Challenge We Can’t Ignore

The Lonely Existence of Databases in an Increasingly Google-Dominant World: A Problem for All of Us.How do we affect behavior?

Page 11: Michael Ross

Beyond Reference in the Education Space

• Being part of the day-to-day Essentials• Moving into the Classroom• Being Relevant• Providing Solutions, Not Just Information• Solving Homework Problems• Improving Test Scores

Page 12: Michael Ross

Databases/Digital Products That Meet Specific Needs. . .

. . . And going where the money is.

Page 13: Michael Ross

Mixed Media: From the Book to the Web

Page 14: Michael Ross

Sound Advice

Page 15: Michael Ross

Ready to Meet all Needs on a Worldwide Stage

• Convergence of all media• Deployable content in all

Media

• Go where the Markets are

• Vigilant about obsolescing formats

• Is there something that will obsolesce the Internet?

Page 16: Michael Ross

Internet2Stay Tuned

. . . Because We’ve Only Just Begun

Thank you!


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