Michael VanDervort

HR Florida Leadership Conference

January 8, 2010

The case for HR understanding social media

What is a brand Why worry about brand Who’s talking? What the conversation can sound like Why you should care How to get started Rock your Chapter

If you are in business, and especially if you are a major brand, you are already involved in the dialogue

MeGovernmentCustomersCompetitorsEmployeesDetractorsLabor Unions

Blogs Twitter LinkedIn Facebook Forums / Groups Many other sites

Glassdoor.com Jobvent.com PissedConsumer.com Telonu.com Honestly.com Craigslist and a slew of others

Social media is not a fad Your employees are using social media Use of corporate campaigns is spreading Legal concerns – monitoring, NLRB

Facebook case & concerted, protected activityUnderstand the platformsDevelop appropriate policies and processesTrain supervisors

Not rocket science.   Policy is not the priority Know the tools How social media might benefit

How social media tools might harm

These steps can get you started: Monitor your brand Stake your claim Adopt preemption strategies Engage proactively in social media Have a rapid response strategy

Introduce the purpose of social media Be responsible for what you write Be authentic Consider your audience Exercise good judgment Understand the concept of community Respect copyrights and fair use Remember to protect confidential

/proprietary info Bring value Productivity matters Source:

Mashable

HR Florida may be the leader in the USA

Consider starting at least on platform Blogs are great for sharing information Facebook is great for conversation /

events LinkedIn offers a semi-private platform

Dialogue, Information, Events Twitter YouTube Flickr

Advice from Ben Eubanks Need a website Rock some video Offer multiple ways to connect Don’t force your own preferences Take advantage of subject matter experts Sponsor social media events (and

speakers) Co-sponsor events and webinars (Dim dim) Use “free” tools to start

Email: michael.vandervort@publix.comPhone: 813-417-8781Twitter: @MikeVanDervortBlog: http://thehumanracehorses.com