MICHAEL NGUYENGRAPHIC DESIGN

PORTFOLIOWINTER

2012DESIGN 1

MICHAEL NGUYEN

The Design Language

The elements of design give us an objective way to analyze and cri-tique design. They make up a lan-

guage for us to communicate what is working and what is not in a piece.

How confusing would it be to try to talk about something without this language, and especially without being able to point to it, and have the other person understand? “Oh, this little thing here needs to be, um, fatter, but thinner sometimes, too, and make it stand out more… somehow.” Much simpler and clearer to say, “This line should to vary in weight and it needs more space around it.”

This language also helps us describe the affect of different aspects of the design

on our audience. Last time, one of the things we looked at was how line can create a mood or a feeling. Just from a simple line, one of the elements of design, you can cause a viewer to feel angst and tension.

Using the Elements

Design by definition is planned. Design is created to be useful. How do we know what will be useful? By thinking about the elements of design and how each element contributes to the delivery of the message.

The elements give us as designers guidelines when creating our work. They can remind us what’s missing or how we can use something more effectively and they give us a way to talk about our work with others.

What is texture?

Texture is the surface quality of a form or shape. It is a good way to add details to your design. Notice I didn’t say an easy way! Texture can be a complicated element to use effectively, and it exists in many forms, from stripes to rust to typography.

What is a Shape?

Shapes convey meaning, aid in creating direction and can be used quite effectively for drawing attention to a particular section of the design. There are three basic categories to put shapes into: geometric, natural and abstract.

Geometric shapes are what you probably thought of when you read “Shape:” circles, rectangles, octagons, etc. Geometric shapes are also considered pure form, the absolute basic underlying visual representation of an object.Natural shapes are organic shapes, which are often irregular, as opposed to shapes that are more mechanical in nature, like geometric shapes. These are things that can be found in nature, like a blade of grass, or they can be man-made, like a dab of paint.

Color

Color has the great ability to influence our impres-sions of a design and this is probably the way color is used most often. If it is mostly composed of cool colors—green, blue and purple—we can feel calm or depressed, depending on how they are used. Warm colors—red, orange and yellow—make us feel strong, passionate emo-tions like anger or desire.

What is Size?

Other ways to say size are scale and proportion. It is the relative largeness or smallness of an object in the context of composition.

What is Space?

In its most general definition, space is mass; it is height and width. Space also indicates depth and the location of objects; it creates the illusion of dimension.

What is a Line?

A line connects two points. Lines come in every shape and size. They are one way to define space and shape, and they can give the illusion of dimension.

What is Value?

Value is the relative lightness or darkness of an object. It is the differ-ence between shadow and highlight, and all the midtones in between. Value is not the same as color, though value can be used to “color” an image. Black and white photography is a perfect example. It’s not any less appealing because there is no color!

ELEMENTSTHE

OFDESIGNBY: MICHAEL NGUYEN

The Design Language

The elements of design give us an objective way to analyze and cri-tique design. They make up a lan-

guage for us to communicate what is working and what is not in a piece.

How confusing would it be to try to talk about something without this language, and especially without being able to point to it, and have the other person understand? “Oh, this little thing here needs to be, um, fatter, but thinner sometimes, too, and make it stand out more… somehow.” Much simpler and clearer to say, “This line should to vary in weight and it needs more space around it.”

This language also helps us describe the affect of different aspects of the design

on our audience. Last time, one of the things we looked at was how line can create a mood or a feeling. Just from a simple line, one of the elements of design, you can cause a viewer to feel angst and tension.

Using the Elements

Design by definition is planned. Design is created to be useful. How do we know what will be useful? By thinking about the elements of design and how each element contributes to the delivery of the message.

The elements give us as designers guidelines when creating our work. They can remind us what’s missing or how we can use something more effectively and they give us a way to talk about our work with others.

What is texture?

Texture is the surface quality of a form or shape. It is a good way to add details to your design. Notice I didn’t say an easy way! Texture can be a complicated element to use effectively, and it exists in many forms, from stripes to rust to typography.

What is a Shape?

Shapes convey meaning, aid in creating direction and can be used quite effectively for drawing attention to a particular section of the design. There are three basic categories to put shapes into: geometric, natural and abstract.

Geometric shapes are what you probably thought of when you read “Shape:” circles, rectangles, octagons, etc. Geometric shapes are also considered pure form, the absolute basic underlying visual representation of an object.Natural shapes are organic shapes, which are often irregular, as opposed to shapes that are more mechanical in nature, like geometric shapes. These are things that can be found in nature, like a blade of grass, or they can be man-made, like a dab of paint.

Color

Color has the great ability to influence our impres-sions of a design and this is probably the way color is used most often. If it is mostly composed of cool colors—green, blue and purple—we can feel calm or depressed, depending on how they are used. Warm colors—red, orange and yellow—make us feel strong, passionate emo-tions like anger or desire.

What is Size?

Other ways to say size are scale and proportion. It is the relative largeness or smallness of an object in the context of composition.

What is Space?

In its most general definition, space is mass; it is height and width. Space also indicates depth and the location of objects; it creates the illusion of dimension.

What is a Line?

A line connects two points. Lines come in every shape and size. They are one way to define space and shape, and they can give the illusion of dimension.

What is Value?

Value is the relative lightness or darkness of an object. It is the differ-ence between shadow and highlight, and all the midtones in between. Value is not the same as color, though value can be used to “color” an image. Black and white photography is a perfect example. It’s not any less appealing because there is no color!

ELEMENTSTHE

OFDESIGNBY: MICHAEL NGUYEN

&ampersand

LOGO DESIGNS

&ampersand

FORK & KNIFERESTAURANT

SOUPS & SALADS

MARKET LETTUCE SALADSERVED WITH OLIVES, TANGERINE, WALNUT VINAIGRATE

$ 11.00

POBLANO SOUPSERVED WITH CRISPY PORK BELLY, GRAPES & CREME FRAICHE

$ 8.00

APPETIZERSASSORTED SEASONAL PICKLES

SERVED WITH A DILL

CRISPY SURF CLAMSSERVED WITH CAPER & PICKLE ASOLI

ENTREES

BELLWETHER FARMS RICOTTA FRITTERS

$ 11.00

$ 4.00

SERVED WITH SAMBA & SAFFRON HONEY

SERVED WITH TOASTED QUINOA & FRIED JIDORI EGG

SERVED WITH AVOCADO, HASH BROWN & TONBURJ

SERVED WITH PORK, BEEF RAGU & FRIED EGG

SERVED WITH CANTAL CHEESE, GREEN PEPPER & CORN MUSTARD

DASHI MARINATED YELLOW TAIL

LAMB NECK HASH

$ 11.00 PAPPARDELLE PIZZA

7 OZ LAZY OX BURGER

$ 7.00

$ 15.00

$ 13.00

$ 14.00

MENU DESIGNS

FORK & KNIFERESTAURANT

SOUPS & SALADS

MARKET LETTUCE SALADSERVED WITH OLIVES, TANGERINE, WALNUT VINAIGRATE

$ 11.00

POBLANO SOUPSERVED WITH CRISPY PORK BELLY, GRAPES & CREME FRAICHE

$ 8.00

APPETIZERSASSORTED SEASONAL PICKLES

SERVED WITH A DILL

CRISPY SURF CLAMSSERVED WITH CAPER & PICKLE ASOLI

ENTREES

BELLWETHER FARMS RICOTTA FRITTERS

$ 11.00

$ 4.00

SERVED WITH SAMBA & SAFFRON HONEY

SERVED WITH TOASTED QUINOA & FRIED JIDORI EGG

SERVED WITH AVOCADO, HASH BROWN & TONBURJ

SERVED WITH PORK, BEEF RAGU & FRIED EGG

SERVED WITH CANTAL CHEESE, GREEN PEPPER & CORN MUSTARD

DASHI MARINATED YELLOW TAIL

LAMB NECK HASH

$ 11.00 PAPPARDELLE PIZZA

7 OZ LAZY OX BURGER

$ 7.00

$ 15.00

$ 13.00

$ 14.00

POSTERS

HO2WATER

BOOK COVER

ColoringBook

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By: Arthur Visconti

MAGAZINE COVER

BOY BANDS ARE BACK!

PREMIERE ISSUE

SUMMER TIME:A COASTAL AFFAIR

SPACED OUT IN ANAHEIM:THE GREATEST RIDE OF ALL

ONE DIRECTION

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“It takes a long time to get to know people” - Zayne

one directionBRITISH-IRISH BOY BAND FIND SUCCESS AFTER THE X-FACTOR

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one directionBRITISH-IRISH BOY BAND FIND SUCCESS AFTER THE X-FACTOR

“I would always put girls before school.” - Harry