Michael Weil Samples Creating cards that are uniquely Citi The personality goes beyond the plastic. The Citi card is an experience, not simply an object. And we’re constantly finding new ways to add value to that experience. That’s why many Citi cards offer popular rewards programs. Comprehensive protection plans. And the latest in access to art, entertainment and design. We encourage you to take this spirit of innovation and combine it with the stability and clarity of the Citi brand —to inform every element of the product you’re developing. How can you project the brand personality most effectively —and drive the outcomes customers look to Citi for? 25 24 24-Hour Customer Service U.S. and Canada 1-888-XXX-XXXX From other locations call collect 1-XXX-XXX-XXXX This card is issued by Citibank (South Dakota) N.A. pursuant to license by MasterCard International Citi and Arc Design is a registered service mark of Citigroup Inc. 4mm 3.2mm 1.7mm 40mm 29mm 5mm Visit www.citicards.com 9804 0C Authorized Signature Not Valid Unless Signed Level 5424 17mm 28.5mm 4.7mm 9.2mm Valid from Expiration date Product Name 4.6mm 13.4mm 6.1mm 1.7mm Designing a Citi ® card is like designing a building. It has a clear set of architectural principles to ensure that it’s solid and fit for its purpose. Our design toolkits spell out precise specifications for everything —from the size and position of smart chips to the back of cards to individual design elements on specific cards. 50 51 Eight stages to creating a new card. Reference the Process and Forms Toolkit for full details on each development phase. Forms can be downloaded at www.citigroup.net/brand. 1 Obtain necessary approvals 3 Develop the name Research / validate name 6 Go to preproduction Research / validate design Design the card 7 Produce the card 8 Track your success The full process can take up to a year. This timeline reflects a typical workstream. However, cards incorporating new techniques and materials may require more time. 5 2 4 2 weeks 6–8 weeks 6–8 weeks 3–5 weeks 4–6 weeks 6–8 weeks up to 12 weeks ongoing Clarify your distinct product offering and create a project brief. This will ensure a clear, consistent brand strategy. Then complete the Global Card Design Development Approval Form and obtain the necessary approvals. Brand Central should be your first reference point for existing and new card designs: www.citigroup.net/brand Complete the Citi Cards Naming Approval Form C1 and submit to Global Cards Branding. Once you get approval, they’ll select a consultant for you to brief. The consultant will work with your brief to develop the name that best fits your market opportunity. Submit the Trademark Request Form C2 to Global Trademark Counsel. They will extensively screen the shortlist to ensure the selected names can be used legally. Choose the type of market research that best suits your card and the customer it’s aimed at. Then thoroughly research your shortlisted names. Findings can then be used to revise your list of names, suggest possible improvements and help you select the final name that best fits your market opportunity. Global Trademark Counsel will work with you to file trademark registrations, if applicable, in the appropriate countries. At the preproduction stage, Procurement selects a vendor, Citi’s brand consultancy negotiates with them and Regional Marketing approves the art costs. Once the design is approved by Networks, the brand consultancy produces final artwork —which is signed off by your team and approved by the Global Trademark Counsel. Country Marketing determines the mail date. You then submit artwork to Procurement and provide approvals for card manufacturing proofs. Decide which type of market research best fits your card. Then, give your research groups all they need — including plastic prototypes and comps —to deliver as much of the flavor of the product as possible. Use your findings to revise the design and improve the offering. Once your team is happy with the final name and design, submit your product to Global Trademark Counsel for pre-approval. You must then submit your product to Networks, but only after internal approvals have been secured. In addition to design, Networks will also need to approve production samples before full production starts. A co-branded design will also require review and approval by your partner. Work with your branding teams and approved brand consultancies to develop your design. Once you have designs that meet product objectives and brand standard requirements, present them to Regional Marketing / Global Branding and Global Cards. Submit designs to Global Trademark Counsel for preliminary review. Forward production art to your plastic card vendor for creation of proofs. Global / Regional and Business approve the proofs —and then plastics are produced. Sample plastics are then sent to Regional Marketing / Global Branding. Following their sign-off, your card is ready to launch. Use the most relevant type of market research and up-to-date sales figures to help you do this.
Transcript
Michael Weil Samples
Creating cards that are uniquely Citi
The personality goes beyond the plastic.
The Citi card is an experience, not simply an object. And we’re
constantly finding new ways to add value to that experience.
That’s why many Citi cards offer popular rewards programs.
Comprehensive protection plans. And the latest in access to
art, entertainment and design.
We encourage you to take this spirit of innovation and combine
it with the stability and clarity of the Citi brand — to inform every
element of the product you’re developing. How can you project
the brand personality most effectively — and drive the outcomes
customers look to Citi for?
2524
24-Hour Customer Service U.S. and Canada 1-888-XXX-XXXXFrom other locations call collect 1-XXX-XXX-XXXX
This card is issued by Citibank (South Dakota) N.A. pursuant tolicense by MasterCard International
Citi and Arc Design is a registered service mark of Citigroup Inc.
4mm
3.2mm
1.7mm
40mm
29mm
5m
m
Visit www.citicards.com 9804 0C
Authorized Signature Not Valid Unless SignedLevel
5424
17mm
28.5mm
4.7
mm
9.2
mm
Valid from Expiration date
Product Name 4.6mm
13.4mm
6.1mm
1.7mm
Designing a Citi® card is like designing a building.
It has a clear set of architectural principles to ensure that it’s solid and
fit for its purpose. Our design toolkits spell out precise specifications
for everything — from the size and position of smart chips to the back
of cards to individual design elements on specific cards.
50 51
Eight stages to creating a new card. Reference the Process and Forms Toolkit for full details on each development phase.
Forms can be downloaded at www.citigroup.net/brand.
1Obtain necessary approvals
3Develop the name Research / validate name
6Go to preproductionResearch / validate designDesign the card
7Produce the card
8Track your success
The full process can take up to a year.This timeline reflects a typical workstream. However, cards incorporating new techniques and materials may require more time.
52 42 weeks 6–8 weeks 6–8 weeks 3–5 weeks4–6 weeks6–8 weeks up to 12 weeks ongoing
Clarify your distinct product offering and create a project brief. This will ensure a clear, consistent brand strategy.
Then complete the Global Card Design Development Approval Form and obtain the necessary approvals.
Brand Central should be your first reference point for existing and new card designs: www.citigroup.net/brand
Complete the Citi Cards Naming Approval Form C1 and submit to Global Cards Branding.
Once you get approval, they’ll select a consultant for you to brief.
The consultant will work with your brief to develop the name that best fits your market opportunity.
Submit the Trademark Request Form C2 to Global Trademark Counsel. They will extensively screen the shortlist to ensure the selected names can be used legally.
Choose the type of market research that best suits your card and the customer it’s aimed at. Then thoroughly research your shortlisted names.
Findings can then beused to revise your list of names, suggest possible improvements and help you select the final name that best fits your market opportunity.
Global Trademark Counsel will work with you to file trademark registrations, if applicable, in the appropriate countries.
At the preproduction stage, Procurement selects a vendor, Citi’s brand consultancy negotiates with them and Regional Marketing approves the art costs.
Once the design is approved by Networks, the brand consultancy produces final artwork — which is signed off by your team and approved by the Global Trademark Counsel.
Country Marketing determines the mail date.
You then submit artwork to Procurement and provide approvals for card manufacturing proofs.
Decide which type of market research best fits your card.
Then, give your research groups all they need — including plastic prototypes and comps — to deliver as much of the flavor of the product as possible. Use your findings to revise the design and improve the offering.
Once your team is happy with the final name and design, submit your product to Global Trademark Counsel for pre-approval.
You must then submit your product to Networks, but only after internal approvals have been secured. In addition to design, Networks will also need to approve production samples before full production starts.
A co-branded design will also require review and approval by your partner.
Work with your branding teams and approved brand consultancies to develop your design.
Once you have designs that meet product objectives and brand standard requirements, present them to Regional Marketing / Global Branding and Global Cards.
Submit designs to Global Trademark Counsel for preliminary review.
Forward production art to your plastic card vendor for creation of proofs.
Global / Regional and Business approve the proofs — and then plastics are produced.
Sample plastics are then sent to Regional Marketing / Global Branding.
Following their sign-off, your card is ready to launch.
Use the most relevant type of market research and up-to-date sales figures to help you do this.
Michael Weil Samples
Our brand and everything we stand for starts with you. Every one of you represents everything Yahoo! is—and everything it can be.
Together, we’re creating experiences that reflect our strong heritage and propel us into the future.
76
You are Yahoo! >
Our organization is aligned behind one vision, and your passion and dedication will make that vision a reality.
The vision, brand positioning, attributes, and beliefs in this book will impact the work you do—from influencing product development to shaping user experiences. This is just the beginning of the story that we are creating together.
You are the future >
98
We put people first, utilizing ground- breaking technology to ensure that everything we do enhances our users’ online experiences and lives.
1716
Our attributes are our defining qualities.
Human >
2524
Our beliefs are our guiding principles.
We believe:
...people are valuable, and empowering people is what we do best.
...Yahoo! is about what you can do, not what the Internet can do.
...in the power of positive attitudes and intelligent minds.
...life’s better when lived with an exclamation point!
Michael Weil Samples
Hilton Worldwide Brand Guidelines
Release 109.21.09
iiiHilton Worldwide Brand Guidelines
09.21.09 Release 1
Our New Identity
Stylized H symbol Our symbol is a stylized H, elegantly rendered with platinum and gold colors designed to evoke a feeling of stature, which is appropriate for a major global company like ours. The colors platinum and gold also represent the highest quality of service we bring to everything we do.
The symbol is composed of two halves that are reflective, reminding us to not forget our rich past as we create a vibrant future, and open curves that are welcoming, evoking the world of travel by suggesting the round edges of the globe, the arch of a bridge and posts of a bed.
Hilton Worldwide logo Hilton Worldwide is the new name for our company. It replaces Hilton Hotels Corporation and will be the public-facing name for all enterprise-related communications. Primary audiences include B2B audiences such as owners, developers and internal team members.
Hilton HHonors logo Guests will primarily see the Hilton HHonors logo when referring to our portfolio. This logo represents not only our guest rewards and recognition program, but also our full portfolio of offerings, replacing The Hilton Family logo.
Brand bar The updated brand bar shows our portfolio of brands in a different order than in the past. Our brands are now ordered by segment, starting with the luxury brands on the left. All brands appear in a consistent gray color.
Our identity looks to our past to inspire a symbol that represents our future. Combined with our name – Hilton Worldwide – we have created an identity that unites all members of our organization across all parts of the globe with one shared vision for success.
Visually, our identity is presented to our audiences through either the Hilton Worldwide or the Hilton HHonors logos. Both share the stylized H symbol, with wordmarks set in a clean, modern sans serif typeface.
4.5Hilton Worldwide Brand Guidelines
09.21.09 Release 1
TypographyTypographic Style
Primary headlines are set in Fedra Sans Display Pro Thin in HW Gold.
Secondary headlines and paragraph lead-ins set the tone for a piece and compel readers to learn the rest of the story. They are set in Fedra Sans Pro Light, in HW Lavender, HW Green, HW Blue or HW Plum and generally at a size that is smaller than the primary headline and larger than the body copy.
Body copy is set in Fedra Sans Alt Pro Light. It can be black on white backgrounds or white on dark backgrounds. Fedra Sans Alt Pro Medium can be used for subheads or to emphasize important information.
All type can also appear over photographic backgrounds provided there is enough contrast between the copy and the background.
Case and punctuation For headlines and subheads, always use sentence case: the first letter of the sentence is capitalized. Use only periods and commas for punctuation; avoid bullet points, italics, indents, hyphens, colons, question marks, etc. The copy should appear as clean as possible.
Flemur commodo florian Vel enim nullaor incle illandre sequis nibh psustrudiata modolore feum ansi delestrud feugait ulput liua fodol lessequat min volorpe rostion vel iriure dolore feudo faci te feugue bacate na
walomas. Fiustisi florian rostie wislos reetu milito delestrud feugait ulput liuaf delesse tatue vel dipis augietia, sim zzrili quamcosisl aufecle ulput patin am conullandre dignato ipissim salires propsta lorem ipsum.
Vel enim nullaor incle illandre sequis nibh psustrudiata modolore feum delestrud feugait ulput liua fodol lessequat min volorpe rostion vel iriure dolore feudo faci te feugue bacate walomas. Fiustisi florian. Rostie wislos reetu milito delestrud feugait ulput liuaf delesse tatue vel dipis augietia, sim zzrili quamcosisl aufecle ulput patin conullandre dignato ipissim salires propsta.
Nos nullaoreet, fel ut illut lor iusto diam, iurem nos autem veliquatum. Adio conse magna augue dolortinci exer sim ver augia.
Unwind and relax. You’ve earned it.
Primary headline - Font: Fedra Sans Display Pro Thin- Color: HW Gold
Secondary headline or paragraph lead-in - Font: Fedra Sans Pro Light - Color: HW Lavender, HW Green
HW Blue or HW Plum
Subhead or text highlight- Font: Fedra Sans Alt Pro Medium- Color: Black
Body copy- Font: Fedra Sans Alt Pro Light- Color: Black
Boilerplate (terms and conditions)- Font: Fedra Sans Alt Pro Light- Color: 65% Black or 100% Black
1.6Hilton Worldwide Brand Guidelines
09.21.09 Release 1
Strategic Overview & FrameworkIdentity Usage in Multi-Brand Applications
Leveraging the power of Hilton Worldwide Co-op advertising represents a unique opportunity to make property and/or brand advertising dollars go further and educate consumers on the portfolio of hotels. All co-op ads should use the portfolio logo bar and have a strong call to action and/or offer. Co-op ads can support a single brand with multiple properties in an area or a variety of brands within an area.
Co-op advertising “There’s strength in numbers” Partner with other properties and brands in your area to advertise around a special event or time of year in your market. For example:
New Year’s in Las Vegas•
Oktoberfest in Munich•
Valentine’s Day in Paris•
July 4th in Washington DC•
New brand introductions “Welcome to the family” When a new brand launches in your area or a new property opens, consider co-op ads to support the new location and promote brand awareness for the portfolio.
Partnership extensions “We keep good company” Consider working with key strategic partners in your area to sweeten deals on room nights. It is important to get permission to use partner logos in advertising. Don’t forget to ask for reciprocal mentions in the partner’s advertising. For example: Stay three nights at any of these Orlando area hotels and receive a family 4-pack of passes to Universal Studios.
All partnerships, where our marks are used along-side other marks, must be approved by the Brand Team and/or Graphics & Identity Team.
Book up to 21 days in advance and get up to 20% off.
Hilton Grand Vacations Club—Las Vegas •(Convention Center) Hilton Grand Vacations Club® on the •Las Vegas StripLas Vegas Hilton•Embassy Suites Convention Center Las Vegas•Embassy Suites Las Vegas•
Hilton Grand Vacations Club® at the •Flamingo—Las VegasHampton Inn Las Vegas/North Speedway•Hampton Inn Tropicana•Hampton Inn Las Vegas/Summerlin•Hampton Inn & Suites Las Vegas Airport•Homewood Suites by Hilton® •Las Vegas AirportDoubletree Club Las Vegas Airport•
Hilton Garden Inn Las Vegas Strip South•Hilton Garden Inn Las Vegas/Henderson•Hampton Inn & Suites Las Vegas—Henderson•Hampton Inn & Suites Las Vegas—Red Rock/•SummerlinHampton Inn & Suites Las Vegas South•Homewood Suites by Hilton® Henderson •South Las Vegas
Everyone’s a winner this New Year in VegasBook in advance and save 20%.visit http://www1.hilton.com/XXXXXX/XXXX or call 1-800-774-1500 (offer code SAMPLE)
Terms and conditions. *Late checkout valid on weekends and is subject to availability at some hotels. Lazy breakfast is available until 11am on Saturdays and Sundays. #Kids 18 and younger stay free when sharing a room with an adult. Some hotels may charge a fee for families. Kids 10 and younger (or 12 and younger at some hotels) are entitled to free food and drink in the hotel’s designated restaurant, when accompanied by a paying adult guest. Some hotels do not provide free food and drink to kids, please check at time of booking. **Complimentary leisure facilities where they are available at hotels. For full terms and conditions visit hiltonminibreaks.com
Central LondonHilton London Docklands Riverside• Hilton London Islington• Hilton London Olympia• Hilton London Euston• Hilton London Kensington• Hilton London Paddington• Hilton London Tower Bridge• Hilton London Canary Wharf• Hilton London Green Park• Hilton London Hyde Park•
Hilton London Metropole• The Waldorf Hilton• The Trafalgar Hotel• The Bentley London• The Courthouse Doubletree by Hilton, London • Regent StreetLondon Hilton on Park Lane•
London AirportsHilton London Stansted Airport• Hilton London Gatwick Airport• Hilton London Heathrow Airport•
Rest of the UKHilton Glasgow• Hilton Cardiff • Hilton Belfast• Hilton Birmingham Metropole• Hilton Brighton Metropole• Hilton Newcastle Gateshead• Hilton Manchester Deansgate• Caledonian Hilton, Edinburgh•
Love the UK that little bit moreGet even more out of a weekend away with Hilton.Escape across the Channel while the Euro is strong and you can enjoy a great value, relaxing stay in a Hilton hotel, in your choice of spectacular locations, plus:
Lazy Breakfast, served up to 11am to give you time for a lie in• Late Check Out with full use of your room up to 6pm on Saturdays and Sundays*• Complimentary use of your hotel’s health club**• Kids stay and eat for free!• #
Additional production notes:– Logo prints at 70K– Type prints 70K and 10K– Legal type prints 40K – Vendor to extend main image as indicated by magenta fi elds– .5 cyan keyline indicates trim and does not print
EPro: kermaninejad_davoud Actual art:
– All type and logo
FPO art:– Photographic art
Job: WELPUNC-O0391-019832
00-00
CSP—Senior Hands, Shot #1409
Vertical Unit #49
4C
62" x 41.288"66" x 44.5"67" x 47.5"
15.5" x 10.322"16.25" x 11.126"16.75" x 11.876"1/4" = 1"
Additional production notes:– Logo prints at 70K and "a healthier health plan" knocks out to white– Type prints at 70K – Legal type prints at 40K – .5 magenta keyline indicates trim and does not print
EPro: adams_robert Actual art:
– All type and logo
FPO art:– Photographic art
Job: WELPUNC-O0391-019833
00-00
CSP - AA Fem Foot, Shot 1104
Vertical, Unit 62
4C
62" x 41.288"65" x 44.5"67" x 47.5"
15.5" x 10.322"16.25" x 11.126"16.75" x 11.876"1/4" = 1"
Additional production notes:– Type and logo prints at 70K– Legal type prints at 40K– Vendor to extend photo to green bleeds on right and top– .5 magenta keyline indicates trim and does not print
EPro: kermaninejad_davoud Actual art:
– All type and logo
FPO art:– Photographic art
Job: WELPUNC-O0391-019825
00-00
CSP—AA Fem Arm Ext - Shot #533
Backlit 8-sheet Unit #50
4C
61" x 133"
13.75" x 31.75"14.5" x 32.5"15.25" x 33.25"1/4" = 1"
- White type knocks out- Green prints 4C match of PMS 383: 20C 0M 100Y 19K- Light green frame prints 4C match of an 40% tint of PMS 383: 8C 0M 40Y 8K- Magenta keyline indicates trim and does not print- Actual printed trim size is 22-in. (high) x 21-in. (wide)
Actual Art:– All type and logo
FPO Art:
Stu_Free1
Released
020162-O0405-WELP_105x10_Subway.inddDocument05
00-00
Empire Prism OOH#2
By Date
Stuart Matz
Jesse Dillow
Catherine Moore
Jill Palmer
Inks, Images & Fonts : Cyan, Magenta, Yellow, Black
The doctor(s) will see you now. Introducing Empire Prism.SM Superior coverage from the network with the most doctors.
empireblue.com
Slug_0-7
Title:
1st insert:Version:
Pubs:
Color/B&W:Pickup ref:
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Scale:
Art Director
Copywriter
Project Mgr
Print Prod
Studio Mgr
Buddy Check
Creative Dir
Acct Mgmt
Proofreader
Legal
Client
Product Info
10-17-2007 11:14 AMUpdated:Printed at:
PUBLICIS & HAL RINEYSAN FR ANCISCO
ApprovalsEPro:Production notes:
Job: WELPEMP-O0406-020163
- All type and logo are live art- White type knocks out- Magenta prints 4C match of PMS 675: 17C 100M 0Y 3K- Light magenta prints 4C match of an 40% tint of PMS 675: 7C 40M 0Y 1K- Cyan keyline indicates trim and does not print- Actual printed trim size is 36-in. (high) x 24-in. (wide)
covers 100% of preventive care services. (If that doesn’t make you feel good, maybe you should see a doctor.)
Slug_0-7
Title:
1st insert:Version:
Pubs:
Color/B&W:Pickup ref:
Live:Trim:
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Scale:
Art Director
Copywriter
Project Mgr
Print Prod
Studio Mgr
Buddy Check
Creative Dir
Acct Mgmt
Proofreader
Legal
Client
Product Info
10-17-2007 2:21 PMUpdated:Printed at:
PUBLICIS & HAL RINEYSAN FR ANCISCO
ApprovalsEPro:Production notes:
Job: WELPEMP-N1607-020160
- All type and logo are live art- White elements knock out- Blue prints 4C match of PMS 7461: 78C 28M 0Y 0K- Light blue prints 4C match of an 40% tint of PMS 7461: 31C 11M 0Y 0K- Legal prints 100K- "SM" has white stroke of .063 pt. applied in InDesign
He says yes to the way business works today: on-site,
outside the office. The sales force closer to sales. The
company closer to customers. Now that Sprint and Nextel
are together, any size business can benefit from the most
complete communications company. Sprint has its own
nationwide wireless and wireline networks, so you can make
just about any place a workplace. No matter what you
want to do, Sprint Business has the only answer a Yes-man
or Yes-woman wants to hear.
800-Sprint-1
sprint.com/business
TRACE THE GENEALOGY OF
AN INK CLOG,AND YOU’LL FIND THE DNA OF INFERIOR INK.
Clogged ink nozzles are caused when impurities like microscopic flakes form a buildup. That’s why HP doesn’t take any chances when it comes to the purity of our inks.
Unlike many replacement inks, HP inks are engineered in a way to make them consistently reliable. Then to insure that no outside contaminants get into the ink, it is injected into the cartridge by a very clean robotic process. Which is why you should always use highly reliable HP ink cartridges.
BALLOON-HEAD STATIC,YOU’LL APPRECIATE HP TONER PARTICLES.
Crisp, clear printouts are the result of the simple principle of static. Being that the world isdivided into two distinct groups. Those who have rubbed a balloon on their head and stuckit to the ceiling. And those who have not. Here’s an explanation for those who have not.
A negative charge of static electricity builds up on the balloon when it’s rubbed onyour head, attracting it to the positively charged ceiling. Thus, it sticks. The same principleholds true with toner. The better the toner particle, the better it holds its static charge.So when the HP toner particles leap from the drum to the negatively charged paper,they hold on strong.+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +
HP ORIGINAL PRINT CARTRIDGES. THE SCIENCE BEHIND BRILLIANT PRINTING.To find out more, visit hp.com/go/printsupplies.
Michael Weil Samples
> With Sprint, Geek Squad at Best Buy is beautiful.
Geek Squad�, a 24-Hour Computer Support Task Force found at Best Buy,
depends on Sprint to take care of business. Armed with Sprint PCS
Ready LinkSM Phones, Agents can stay linked with walkie-talkie-style
communication. And when they need more detailed technical information,
Sprint PCS Connection CardsTM provide high-speed wireless access linking
them to their company intranet, which can provide the same data access
they’d have in the office. Sprint technology helps Geek Squad expedite
solutions, improve customer service and efficiently handle over a thousand
customers a day. And a fast, connected Geek Squad is, in our opinion, beautiful.
With Sprint, business is beautiful.SM
> Visit Sprint.com/beautiful for case studies or call 877-777-5568 >
> With Sprint, FTD is beautiful.
When holiday call volume and Web traffic spike by a factor of ten,
floral superpower FTD doesn’t worry about their network — even
though their entire business relies on it. Because FTD relies on Sprint.
Sprint connects FTD to over 52,000 florists in 154 countries while
delivering network reliability so good it helps FTD guarantee 100%
satisfaction to their customers. Network reliability is why, for the
past 14 years, this leading provider of flowers has turned to Sprint.
In business, perennials don’t get much more beautiful than that.
With Sprint, business is beautiful.SM
> Visit Sprint.com/beautiful for case studies or call 877-777-5568 >
Business today is borderless, so for a company to thrive, communication must be seamless. The Sprint wireless
and wireline networks can integrate all aspects of your company, whether in the office, warehouse or on the road.
Which means communication is simpler and your employees are more productive. And since Sprint owns its own
nationwide wireless and wireline networks, it can offer a complete portfolio of services under one roof. That’s
why companies as diverse as HP, FTD and The PGA of America rely on Sprint for innovative, customized solutions
to their unique needs. In fact, 95% of the Fortune 1000� depend on Sprint. They know being productive is beautiful.
With Sprint, business is beautiful.SM
> Visit Sprint.com/beautiful for case studies or call 877-777- 5568 > Wireless. Data. Voice. IP.
> With Sprint, business is beautiful.
> With Sprint, business is beautiful.SM
Technology is at the heart of business right now. Today. So while others may
sell you on the promise of a beautiful tomorrow, we offer useful innovation
today. Sprint can provide your company with integrated wireless and
wireline as well as local, long distance and, of course, data services. From
one company. Today. Our products are full of innovation that’s real, that works,
that can save you time and money, and that lets you concentrate less on
what we do and more on what you do. And we think that is a beautiful thing.
With Sprint, business is beautiful.SM
> Visit Sprint.com/beautiful for case studies or call 877-777-5568 >
Electronic Arts makes beautiful video games. This entertainment powerhouse
has massive data transport needs – they send huge data files every hour between
offices in over 40 countries. By teaming Electronic Arts’ technology with IP from
Sprint, gigabytes of digital assets that took 8–10 hours to send now take less
than 20 minutes. This means Electronic Arts can localize games faster, which
allows them to launch games simultaneously worldwide. In Europe alone,
that means 17 languages on four platforms. And when Electronic Arts
switched from ATM to IP with Sprint, they saved roughly $100,000 a month. With
Sprint, Electronic Arts is reliable, faster and more effective – in a word, beautiful.
With Sprint, business is beautiful.SM
> Visit Sprint.com/beautiful for case studies or call 877-777-5568 >
> With Sprint, Electronic Arts is beautiful.
No one gets more work done on a golf course than The PGA of America. Which is why The
PGA turns to Sprint for a customized network to help seamlessly connect the course to the
rest of the world. The Sprint solution is a fully integrated wireless and wireline network that
enables the media to send large digital files quickly and keeps business professionals connected
to their offices — at broadband speeds. All this and Sprint reduced The PGA’s network setup
costs by 33%. Conducting business as usual while on a golf course — now that’s beautiful.
With Sprint, business is beautiful.SM
> Visit Sprint.com/beautiful for case studies or call 877-777-5568 > Wireless. Data. Voice. IP.
> With Sprint, The PGA is beautiful. > With Sprint, wireless is beautiful.
You can get more out of your technology investment by making sure employees have access whenever they
need it. No downtime. No waiting for answers. Now it’s easy to keep them connected with Sprint, the first major
provider of end-to-end managed wireless service. We integrate devices with your network, keep them running
effectively, keep them secure. We can even disable lost or stolen devices remotely, so private information stays
that way. Sprint Managed Mobility ServicesSM help save your company time and money. And when your people
can spend more of their work time actually working, your business is more productive, powerful, beautiful.
With Sprint, business is beautiful.SM
> Visit Sprint.com/beautiful for case studies or call 877-777-5568 > Wireless. Data. Voice. IP.
> With Sprint, ING DIRECT is beautiful.
With 99% of their transactions taking place over the Internet or on the phone, ING DIRECT’s customers
don’t go to the bank. The bank goes to them. That’s why ING DIRECT turned to Sprint and the Sprint Peerless
IP Network to address their unique security and reliability needs. This made it possible for ING DIRECT to
integrate call center and Web traffic over a more secure, private network. And since then, they’ve experienced
zero service interruptions. When every customer can be the first customer in line, banking is beautiful.
With Sprint, business is beautiful.SM
> Visit Sprint.com/beautiful for case studies or call 877-777-5568 > Wireless. Data. Voice. IP.
