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Promoting Library Collections and Services;
a decade of data and learnings
April 19th 2016TCD Library
@michellebreenUL
Communications mix at the Glucksman Library
https://www.linkedin.com/pulse/integrated-customer-engagement-jim-iyoob
What we’ve learned about blogging • Use Google Analytics to track KPIs and other metrics
– Number of posts published ( 5 per month)
– Number of pageviews (2,000 a month)
– Bounce rate (21% in 2015)
(Very Good – 0% – 25% – Less than 6% of the sites we measure have a bounce rate this low)
Source:https://www.techwyse.com/blog/websiteanalytics/improvingwebsite-bounce-rates/
http://ullb.blogspot.ie
What we’ve learned about blogging (2)• Brand your blog with established recognisable logo
• Like all writing, it needs to be well structured, with a strong introduction, useful content and a good conclusion
• Use a call to action at the end of every post to increase engagement
• Embed videos and use images
• Write catchy headlines – If you post a gallery or a list or anything with a number and the word “rules"
in the title, you will get traffic– Learn from headline writers
http://ullb.blogspot.ie
Writing better blog post titles
Writing better blog post titles
What we’ve learned about Facebook• If you need to settle on only one social network, it should
be this one
• Set guidelines for team members to post, vary your content
• Post images and videos
• Save time by scheduling your posts
• Post directly to other department’s FB pages
• Cross-promote your Facebook page on Twitter
• Use Facebook Insights to track and improve your postswww.facebook.com/ullibrary
What we’ve learned about Twitter• Schedule content in advance, try Buffer
• Develop a reputation on Twitter, be the known expert on something
• Put engaging people, with guidelines, on your SM acs.
• Remind people on Twitter that you are on FB, and vice versa
• Don’t respond to every tweet
• Use Please RT or Pls RT in your tweets (gets you 72% more RT)
• Use Twitter analytics to gauge success of individual postswww.twitter.com/ullibrary
http://ipsosmrbi.com/social-networking-tracker-january-2016/
We need to explore . . .
http://www.eclipsemarketingservices.com/the-circle-of-communication/
What is next for UL Library’s Digital Comms?
”Strategy is actually very straightforward. You pick a general direction and implement like hell.“
Jack Welch, Chairman and CEO, General Electric (GE)
http://www.merricktowle.com/blog/how-to-use-social-media-to-extend-your-brands-launch/
4,500 reached, average is low
hundreds
Thank you for your time.
I’m happy to take questions now or later. . .
[email protected] @michellebreenul