AUDIENCE• Helps shape your product and placement
• Easily gathered through a variety of sources
* Facebook Insights
* Google Analytics
* Pinterest Analytics
• Start collecting demographics & psychographics
* Satisfaction Surveys - SurveyMonkey or FB plugins
STRATEGYG.E.R.M. - shapes your price point for budget
Goals
Execution
Response
Measurement
- Set attainable goals for social media
- How do you want to do it?
- Plan your responses and timing
- Track feedback/analytics
STRATEGYImplement, Test & Tweak
• Set a timeline to your campaigns
• Deadlines to revisit the overall strategy
• Make tweaks and implement it
CONTENTSourcing Content
• Google Trends/Alerts - Current trends• Buffer.com - Finds articles/stories• Expert Blogs• Client-Generated Content - Contests, etc
CONTENTMatch Content To Medium Strengths’
• Videos great on YouTube, FB, Instagram• Videos not great on Twitter or Pinterest
Last Words & Thoughts• G.E.R.M. is good
• Work with the strengths of the medium
• Do what you are comfortable with
• Check out resources in packet