Date post: | 21-Oct-2014 |
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Advancing your Non-profit:Making Marketing Work
June 10, 2014
Mission & History Food Gatherers exists to
alleviate hunger and eliminate its causes in our community.
Founded in 1988 by Zingerman’s Deli
First food rescue program in Michigan and among the first six in the United States
Member of Feeding America
Food GatherersThe food rescue program and food bank serving Washtenaw County
A network: local, state and national
1in 7 people struggle with Hunger in Washtenaw County (46,850)
21% of those we serve are kids (10,060 kids)
Fresh Matters: 55% of total distribution is produce, protein or dairy
Food Gatherers’ programs that serve children Summer Food Service
Programs – 5 sites
“Good Food for You”: A healthy food distribution at local schools – 5 sites
Community Kitchen Job Training Program – 2 sessions a year
A network of 150 non-profit programs that serve families with children
Website/Social Media
Ads
Event Marketing
June 10, 2014
Corner Health Center
47 N. Huron Street
Ypsilanti, MI 48197
734.484.3600
www.cornerhealth.org
Facebook.com/cornerhealth
Twitter.com/thecornerhealth
The Corner’s Mission
To empower young people, ages 12 through 21, to make healthy choices now and in the future by providing high quality primary health care, education and support for adolescents and their children without regard to income level.
Medical Director, Kathryn Bondy Fessler, MD, PhD, cares for a patient and her baby.
Services
Health Care:• Well Visits – Physicals and
Immunizations• Sick Visits – Treatment for
Sore Throat, Asthma and Other Illnesses
• Reproductive Health – Birth Control, STD Treatment, HIV Testing and Pregnancy Care
• Care for Children of Young People Under 22
Uche George, MD, with a patient.
Services
Integrated Mental Health Care:
• Short-term Therapy• Crisis Counseling• Psychiatry• Stress Management• ADHD• Eating Disorders• LGBTQ Support
Social Worker, Catie Martin, LMSW, counsels a patient.
Services
Support:• Insurance Application
Assistance• Counseling for Healthy
Living• Weight Management• WIC (Women, Infants, and
Children) Supplemental Food Program
• Food Pantry
Patient Advocate, Lori Partin, assists a patient.
Services
Education and Youth Programs:
• Community Workshops• Youth Leadership Council• Theatre Troupe Peer
Education Program• Classes in fitness, nutrition,
parenting, childbirth, breastfeeding, and infant safe sleep
• Stress Management Group
Theatre Troupe performance on dating violence
2013 Patient Data
• 1,400 patients treated• 5,600 visits• 14,000 clinical
services provided• 89% patients at or
below the poverty level
• No one turned away for inability to pay
June 10, 2014
June 10, 2014
For nonprofits, marketing is an issue of stewardship.
June 10, 2014
Michigan Marketing Minds
Next Program:July 8thSummer Marketing Workshops
June 10, 2014
Logo Before Rebranding
In use from1999 - 2009
Before Rebranding
Before Rebranding
Old Poster Old Brochure
Brand Attributes
YOUTHFUL
RESPECTFUL
TRUSTWORTHY
WELCOMING
FRESH FRESH
FRESH
TEEN-FRIENDLY
TEEN-FRIENDLY
ENTHUSIASTIC
MULTICULTURAL
NONJUDGEMENTAL
COMPASSIONATEDIGNITY
CONSIDERATE
CONVENIENT
SUPPORTIVE
CONFIDENTIAL
ETHICAL
EASY-TO-USE
APPROACHABLE
EXPERIENCED
SAFE
Brand Attributes
RESPONSIVE
After Rebranding
Target Audiences
After Rebranding
After Rebranding
After Rebranding
After Rebranding
New PosterNew Brochures
After Rebranding
Corner Billboard
After Rebranding
Facebook.com/cornerhealthTwitter.com/thecornerhealth
www.cornerhealth.org
Advertising Community Agency
Online Family/Friend Other Theatre Troupe
23
51
31
105
38
0
24
4739
122
24
211
51
35
115
121
New Patient: How did you hear about us?
FY13 Q4 FY14 Q1 FY14 Q2Source: Athena New Patient Registration Jul 1, 2013 – Mar 31, 2014