MICKELSON MOTORSPORTS

RACING INTO THE FUTURE

Mickelson Racing is a late model team based in Duncan, SC.Owner/driver Ted Mickelson is an experienced driver who’s raced in several series including three of which are sanctioned by NASCAR.After starting as a pit crew member for other drivers in the 1990’s, he formed his own team. He’s a two time champion of the Competitive Edge Racing School. He has several top five and top ten finishes. Winning Rookie of the Year in the NASCAR Whelen All American Series at Yakima Speedway in Wa. for 2001.From 2002 to 2005 he competed in several NASCAR Elite Division NW racesIn 2006 after relocating to South Carolina he competed with the NASCAR Elite Division SE with one top five and four top tens. He retired after this season when NASCAR shut down the Elite series.In 2013 the lure of the track came calling again. He began competing in the Pro All Stars Series with top five and top ten finishes. Running the PASS Series again, in 2014 he finished 8th in series points. His plans for 2016 include running the PASS series.Mickelson Motorsports is currently staffed with a full-time team of professional technicians and mechanics who work together to sustain a highly competitive racing operation.  Our team displays unwavering top notch sportsmanship and work ethics, and believes in the never-ending improvement of standards and quality. We hope you will find the following information useful in confirming how Motorsports Marketing will play a key role in reaching your company’s goals. Thank you,

Ted Mickelsonhttp://mickelsonmotorsports.com

Ted Mickelson

Business # 864-431-4730Mobil # 864-561-5071

http://mickelsonmotorsports.com/

Opened in 2013 Mickelson Racing is a late model team based in Duncan, SC.Owner/driver Ted Mickelson is an experienced driver who’s raced in several series including three of which are sanctioned by NASCAR.After starting as a pit crew member for other drivers in the 1990’s, he formed his own team. He’s a two time champion of the Competitive Edge Racing School. He has several top five and top ten finishes. Winning Rookie of the Year in the NASCAR Whelen All American Series at Yakima Speedway in Wa. for 2001.

MMMM is unique Mickelson Motorsports is a 100% Debt Free racing

operation.

Team Performance

In 2013 the lure of the track came calling again.

He began competing in the Pro All Stars Series with top five and top ten finishes. Running the PASS Series again in 2014 he finished 8th in series points.

PASS Series Racing

Attendance: An average of 15,000+ fans attended each PASS/CARS Series event in 2014 with multiple events attracting nearly 50,000 fans or more

Marketing: 10-month racing season is one of the longest of all major U.S. sports, creating sustained marketing opportunities

Brand building: Major brands rely on the PASS racing series

PASS Racing Series

Close, Competitive, Side-By-Side Racing

The 2014 season by the numbers:7 1

212 16

Lead changes per race, on average

Different race

winners

Different Pole Award winners

Number of races with victory under

1 second

PASS Tracks

NSCS, NNS, NCTS Tracks

World-Class Venues on the east coast

Media Coverage

TELEVISION PRINT MULTIMEDIA

Through existing and new media partnerships, PASS racing series fans have more access, while sponsors have more outlets to reach fans than ever before

2016 Media Partnerships

Joyce Julius & Associates have reported media values for air time that are 3x or more to that of the money the individual

team sponsor invested.

RACEFEEDX

The racing series Brandand Fan Base

Fans are part of a community with shared values and a passion for racing They are among the most passionate fans in all of sportsThey are by far the most brand loyal and sponsor supportive

Source: ESPN Sports Poll 2007 (18+) and Scarborough USA+ 2007 / *Ipsos Insight, NASCAR Research 2007

Racing fans are 3X as likely to try and purchase RACING sponsors’ products and services.*

Fan Base Demographics: Gender neutral 60% male/40% female One-third 18-34 (100 index) One-half 18-44 (102 index) One-half $50,000+ (100 index) Two out of five w/kids under 18 (103

index) One in five fans is a minority

(9.0% Hispanic / 8.2% African-American)

Racing is A Way of Life

PASS Sponsorship and Fan Loyalty

Source: Ipsos Insight, 2008

“SERIES drivers use the products they endorse.” 78%

“PASS Series team sponsors are just as important as NASCAR Series Sponsors” 87%

“PASS drivers could not run their cars without sponsors’ support.” 88%

“PASS sponsorship is the best buy in marketing. The combination of awareness, favorability and effectiveness is unparalleled in the sports

world or anywhere else.”

Larry DeGaris, Former Director of the Center for Sports Sponsorship, JMU

% of NASCAR Avid Fans Who Agree

“I support SERIES sponsors more than sponsors of other sports.” 61%

Race Fans Understand the Need and Role of Sponsors

Whose fans do you think are the most aware of league sponsors?

Whose fans do you think are the most loyal to league sponsors?

NASCAR 65%NFL 13%MLB 6%NBA 4%MLS 3%PGA Tour 3%NHL 2%

Source: Turnkey Sports Poll (among sports executives), November 2007

NASCAR Fans Are The Most Sponsor

Loyal Fans in All of Sports!

NASCAR 60%NFL 20%MLB 8%MLS 4%NBA 4%PGA Tour 2%NHL 1%

Sports Industry Executives Agree:

Sponsor Benefits

Advertising and promotions

Special paint schemes Show cars Victory lane Licensing opportunities Business-to-business Local in-market

programs Driver appearances

Driver endorsements At-track marketing Product and service

promotions Track signage Promotional displays Sampling and

activation Hospitality programs

Mickelson Motorsports and PASS series give your company the fol lowing

competit ive advantages:

Your business needs are met

Endless Exposure-As our team sponsor, your brand automatically integrates into television, radio, web, print, licensed products and other high-profile media outlets.

Target Markets-Finding the right team partnership will help you reach a specific demographic group, while still having the benefit of reaching the entire brand loyal series audience.

Brand recognition second to none-PASS series team sponsorships are directly incorporated into the action. Brands are synonymous with our team. When the fans cheer for our team, they cheer for your brand also .

Reach Company Goals

Internal operation benefitsPASS series brings a benefit that is

completely unattainable through any other form of Marketing, Increased

Employee Moral.Increases company morale by:

Creating a sense of pride within employees Employees displaying positive support towards one another Creating a team like atmosphere among employees Decreases employee absentness Arriving to work motivated after an exciting weekend of racing

Operational improvements: Improved workflow efficiency and quality Decreasing product/service delivery time Increased customer satisfaction ratings

Generate Strong LeadsBusiness to Business

• Find new business opportunities through other series sponsors.• Build relationships with individual Track Owners .

Track Side Promotions• Endless opportunity to use the excitement of the Track ‘s Sponsors Midway to approach your potential customers. • Network with other track side promoters

• Sunoco racing fuel• Hoosier race tires

Racing electronicsMiller weldersCv products

• Southern Maine Chrysler Dodge Jeep

series Official Sponsors

PASS SERIES

Aero Race Wheels

With PASS the cars are the commercials, so the following Data will NOT effect you.The following survey was conducted by Gfk Roper September

11 through October 10 of 2014, and asked adults (18 and older):

“What do you do during TV commercials?” 52% - “Talk to others without paying attention to the commercials” 51% - “Get up and do something else before the show comes back on” 44% - “Switch to another channel” 43% - “Fast-forward through the commercials while using a DVR” 26% - “Turn the sound down on the TV or mute it”

Only 13% of respondents stated they

“Sit and watch the commercials”

How do the findings in the last slide make you feel about television advertising?

At a racing event, the commercials are the race cars. When a fan watches a race, either in person or on television, they’re NOT going to: • talk to another person to avoid seeing the

sponsors• get up and do something else• switch to another channel• fast-forward through the race• turn the volume down or mute it

The Midway at a motorsports event is more like a carnival, where fans can buy merchandise, get autographs and have a good time… all the while being positively bombarded with marketing messages!

Spend your advertising budget in the most effective and cost-efficient way

MM gives your company an opportunity of partnering with a motorsports team that has proven longevity and integrity to make your transition into PASS series one that will be a true success now and in the future.

Why become a PASS series team sponsor for TEAM MM ?

It is a proven and effective marketing platform.It is the ultimate form of brand

integration.It is a strong return on investment.It is a symbol of success for employee

moral.

Sponsor Opportunity

PASS series sponsors have been a part of the sport’s heritage since the beginning. Sponsors see a positive impact from their involvement, whether it is in the first season or a long-term partnership.

All inclusive Sponsorship Plan

Business to Business

 

•Motorsports has access to more fortune 500 companies than any other sport.

• Networking opportunity at all PASS Racing series events for the entire season.

Sponsor Cordinator

 

Full Time MM Sponsor Coordinator—Full time Mickelson Motorsports employee assigned to coordinate with sponsor's staff, business partners and employees, be assigned as host to sponsor's employees and business partners at the track and act as liaison to sponsor's marketing staff. Additional responsibilities would include the integration of sponsor's marketing theme into PASS/CARS. Coordinate business to business opportunities with sponsor's staff, be available for attendance at trade conventions and help implement any at track sponsor promotions.

Exposure

 

Sponsor graphics on race vehicle as follows:Sponsor approved graphics and logo's on Hood, Upper Quarter Panels, TV Panel and Rear Deck Lid graphic.

Team Race Car Transporter:Graphics as created by sponsor to cover 75% of sides and rear

of team transporter. Refer attached presentation graphic. Team Uniforms-

Sponsor approved team and driver uniforms subject to PASS/CARS approval with logos prominently displayed at mid chest, legs, sleeves, collar and back.Other Signage-

Sponsor logo will be displayed on pit box, tool boxes and related equipment.16 foot sponsor Pit Banner to be displayed during race

Sponsorship Options

Exclusive Primary Sponsor option 1:  16 Race sponsorship as the Exclusive Primary Sponsor consisting of all 15 race events in the 2016 PASS SERIES plus a race tbd.

Exclusive Primary Sponsor option 2:   8 Race sponsorship as the Exclusive Primary Sponsor consisting of an 8 race event PASS SERIES in 2016.

Associate sponsorship packages are also available by request.

Personal appearance by the driver with the guests and employees of sponsor at the track

Additional Special Events

Personal Appearances• Driver and Crew Chief will be made available a reasonable

amount of personal appearances at places designated by sponsor. • Driver and Crew Chief will be available for personal

appearances at all race events.• Price to be determined

NASCAR racing series

is the #1 spectator

sport in the U.S and the #2 regular

season sport on U.S.

television.

NASCAR racing

series is rated the

#1 sport in brand loyalty

throughout the entire

world.

Take advantage of the endless

opportunities that the racing

community will create for

your company!

Kind Regards,Calvin NeelCJ Motorsports Marketing & DesignPhone: 704-425-1376 Email: cal@cjmotorsportsdesign.com

We appreciate you taking the time to learn how motorsports marketing will continually accomplish your company’s goals. With benefits that are unattainable through any other form of marketing.Mickelson Motorsports strives to offer the best value in motorsports marketing and has many different options to fit your specific needs. We would like the opportunity to meet with your marketing representatives to further explain how we can work with you in creating the best plan to accomplish your goals using what all three of the NASCAR series has to offer and the best way of integrating your company’s marketing philosophy into Mickelson Motorsports.

We all look forward to a partnership that is filled with growth and integrity while holding the leading edge on both yours and our competition. We would be honored with the opportunity to work with you in the delivery of your company’s message to the millions of extremely brand loyal fans in the NASCAR nation.