Date post: | 13-May-2015 |
Category: |
Business |
Upload: | online-marketing-in-galway |
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Selling OnlineUnderstand, Build, Evolve.
@micksgarage@j_smyth
John Smyth
MicksGarage.com – Is there a real Mick?!
2004 20082006 20102005 2007
Founded
Employee 2 5 Employees
1st Warehouse .co.uk Site Live
New Warehouse
10 Employees
2009
28k Orders
1m Products
eBay Store
An Taoiseach
201220112010 2013
46k Orders
82k Orders
47 Emp’ees160K +Orders
6k Orders
Golden Spider Award
MicksGarage.com - Philosophy • Technology Driven Innovation• Information / Customers• Debates, Discussions, Arguments!• Team Focus• Celebrate Success
Understand, Build, Evolve
• Users v Customers
• Marketing driven by metrics
• Selling online
• Test & Learn
• Evolve & Grow
Users v Customers
• Differences• Starting Point• Who • Where • How• Why• Understand Your Traffic• Metrics Drive Understanding
Be Aware! • Traffic - very important, but only the start• Can’t stop there
• ‘Beyond The Click’– Website– Basket
• Holistic Marketing Approach– Traffic In….Traffic Out
• Funnel Management
Measure Smartly
• Analytics
• Don’t waste time
• Goals & KPIs
• Reports you need
• Less time tracking – more time deciding
• Data Overload
Users – Why do they buy?• Not customers, they’re easy!
• Value Proposition– Ask those who have bought
• Persuasion– Scarcity– Social Proof– Reciprocity
• Persuade them you’re the best option
How do we persuade?
• Choice, Brands & Value• ‘Car Part Experts’• 360° Imagery• Video• Blog – How To Guides • Product / Company Reviews• Free Delivery / 365 Day Returns• Multi – Channel Play
Learn…Evolve…Grow• Not Perfect• Constant Learning• Achievements
• Testing all the time– Optimizely– FiveSecondTest.com– Friends, Family, Customers
• Mobile• New Countries, Customers, Cultures, Content…
Challenges
Summary• Users v Customers
• ‘Beyond the click’ Marketing
• Measurement
• Value
• Persuasion
• Test & Learn