MICRO ENERGY SOLUTIONSBusiness Plan

By: Rizwan Qamar

OUTLINE

Brief Introduction Vision and Mission Main Objectives Products/Services Marketing and Sales SWOT Analysis PESTL Analysis Human Resource Management Financial Highlights

INTRODUCTION

The world has started utilizing the renewable energy sources to save depleting gas, oil and coal reserves.

There are more than 7 billion people in this world.

Most of them have been trying to disturb the natural cycle every day.

As a result, natural sources have become limited, clean water has disappeared, land has become barren and air has become polluted.

That is why, world is moving towards renewable and sustainable energy sources.

VISION AND MISSION

MICRO-Energy Solution has the vision to bring green revolution in Pakistan by providing cost-effective energy solutions to the masses.

Our mission is to eradicate the energy crises from Pakistan and to improve the life style of the public for the progress of Pakistan giving environment friendly, easy-to-use & innovative products for the current energy demand. 

COMPANY VALUES

The company is strongly committed to work with honesty without any compromise on the Total Quality Management (TQM).

With Customer Experience Management (CEM), we strive best for customer care for their satisfaction in order to build trust and long term relationships with them.

An environment of innovation & uniqueness has been developed throughout the company. For the fast services, we utilize Time Compression Management (TCM). 

PRODUCTS/SERVICES

Bio Gas Plants Solar Energy Systems AC to DC Conversion

BIO GAS PLANTS

Pakistan has low forest cover About 4% of total area is covered by forest 90% of country’s wood production is used as

fuel About 7000 ha of land is reforested in

Pakistan every year To control reforestation adoption of biogas

is a best technology Beneficial to the human health also have

positive impact on the environment Better crops can be grown while using the

existing resources at lower cost

BIO-GAS COMPOSITION

Methane, CH4 50-75% Carbon dioxide, CO2 25-50% Nitrogen, N2 0-10 % Hydrogen, H2 0-1 % Hydrogen Sulphide, H2S 0-3 % Oxygen, O2 0-2 %

USAGES OF BIOGAS

For cooking and heating food For playing fan in summer For lighting Organic manure is its bye product

SELECTION CRITERIA

The plant will be allotted to individual household. Land for construction of bio-gas plant should be

available free of cost. Enough water should be available for feeding

purposes. The individual household should have two

buffaloes, preferably. Direct sunshine should be there throughout the

day time on the proposed site. From environmental point of view, the plant

should be out side of the boundary wall of the house.

Plant should away 50 feet from kitchen.

REQUIRED MANURE One buffalo can produce about 20 to 22 kg manure

per day. Average 4 cows or 2 buffalos will produce about 45 kg manure per day .05 cubic meter.

The ratio of manure and water is 1: 1 45 kg manure + 45 kg water = 90kg Total input per day = 90 kg Input for 5 weeks = 90 kg X 35 days = 3150 kg 1000kg = 1 cubic meter 3150 kg =3.1 cubic meters

So for a single household of average 7 people living single plant of 3-cubic meter is recommended

Temperature: Normally required temperature will be 20o c to 35 o c

CONSTRUCTION MATERIALS (For 3-Cubic-Meter Digester) Bricks approximately 2700 Cement, 11 bags. Sand, 74 cft. Crush 9 cft. Steel sheet for gas cap 20’x4’ of 16 gauge. RCC pipe of 6 inch diameter,12 feet. Angle iron 2 inch,10 feet. Mild steel rods, approximately 18 feet (for bracing) GI pipe ½ inch dia, and fitting as per requirement. Plastic pipe ½ inch dia, as per requirement. Stove 1 No. Waterproof coating (paint, tar, asphalt, etc.), 4 liters

(for gas cap)

DIAGRAM OF BIO-GAS PLANT

OPERATION AND MAINTENANCE

Mixing the material Test Gas Lines for Leaks Improved Stove Maintenance

SOLAR ENERGY PANEL

Replacement of UPS/ generators Use of Solar Panel According to Need and demand Supplies will be imported Sealed gel batteries will be used 5-years battery warranty Can provide energy continuously DC using appliances

BATTERIES

INVERTER

SOLAR DIAGRAM

MARKETING PLAN

Local Cable Operators Local Circulations Hoardings and banners Pamphlets and Brochures Conducting Seminars Door to door Marketing E- Marketing e.g. (Online Sources) Target Market Area:

Islamabad and Rawalpindi Lahore (Future)

MAJOR COMPETITORS

PAK-Energy Solutions, Lahore Synercon: Solution to Energy Saving, Johar

Town, Lahore Akhter Solar Limited, Blue Area, Islamabad Clean Power (Pvt.) Ltd, I-8, Islamabad Electro Control Industries (Pvt) Ltd, I-8/4, Isb Socio-Engineering Consultants, F-7/4,

Islamabad Trillium Pakistan (Pvt) Ltd, 5-The Mall,

Rawalpindi

SELLING PROCEDURE

Site/ location visit Estimation of the requirements Preparation of proposal/ quotations Signing of Agreement 50% Payment at the time of agreement Execution of contract Feedback After sale services

SWOT ANALYSIS Strengths

Our TeamOur ProductsEnvironment Friendly

WeaknessesNew BusinessLimited Resources Lake of ExperienceLake of Awareness

OpportunitiesHuge Market Exist Current Energy CrisisRural and Agri based Economy

ThreatsExisting CompetitorsPolitical IssuesLaw and Order SituationFuture Legislation

PESTL ANALYSIS

Political

Economical

Social

Technological

Legal

ORGANIZATIONAL HIERARCHY

BOD

Operations

Accounts/

Finance

Marketing

Technical

Lower Staff

Top

Middle

Lower

HUMAN RESOURCE REQUIREMENTS

INITIALLY

2- Engineers 4- Technicians 6- Laborers Office Manager Accounts and Operation Manager Office Peon Driver

FINANCIAL HIGHLIGHTS

Initial InvestmentsRs. 1000,000

Debt/Equity Ratio40:60

ROE25%

ROI18%

ROA 15%

Pay Back PeriodOne Year

*(All figures are expected estimates)

FINANCIAL HIGHLIGHTS…. CONT’D

EBITRs. 0.5 Million

GP Ratio25%

NI Ratio15%

Gross RevenueRs. 0.7 Million

Assets Turnover5 times