Micro Environment of Smobetic Toothpaste

The Company:SmobeticCo

Suppliers:Friends Chemical Private Limited, Karachi

Marketing Intermediaries: The Friends Chemical Group was set up in 2010 and is smobetic sole sellingagent for District Quetta And Karachi. It is based in the CDA IndustrialArea, Kahuta Road, Karachi . It manages the supply for severalwholesalers, retailers. In order to achieve the projected sales targets effectively, the organizationensures a comprehensive strategic alignment with the overall Smobetic toothpaste business strategy. Customers:

Smobetic Customer are mostly Smokers and diabetic patients are age group of

25-60

Competitors: 1.Dentonic Toothpaste with fluoride 2.Mr. White Smokers Toothpaste with fluoride 3.Doctor toothpaste with fluoride

Macro environment of smobetic toothpaste

• Macro environment Includes:

• a. Demographic. b. Economic. c. Natural. d. Technological. e. Political.

f. Cultural.