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Micro Experiences for Macro Resultsd24wuq6o951i2g.cloudfront.net/img/events/2981539/... ·...

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Confidential Information Micro Experiences for Macro Results The right WiFi for everyone Cambium Networks EMEA Partner Event Budapest 2018 Pío Sierra EMEA Channel Partner Manager
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Page 1: Micro Experiences for Macro Resultsd24wuq6o951i2g.cloudfront.net/img/events/2981539/... · Marketing tools for retail to bridge the gap between online and offline Measure –Analyze

Confidential Information

Micro Experiences for Macro ResultsThe right WiFi for everyone

Cambium Networks EMEA Partner EventBudapest 2018

Pío SierraEMEA Channel Partner Manager

Page 2: Micro Experiences for Macro Resultsd24wuq6o951i2g.cloudfront.net/img/events/2981539/... · Marketing tools for retail to bridge the gap between online and offline Measure –Analyze

Our investors include

o Founded in 2006 by Martin Varsavsky 

o Built the leading Global Community WiFi network

o 210 employees (70% engineers)

o HQ in Madrid

o Recently acquired XCellAir (USA)

Page 3: Micro Experiences for Macro Resultsd24wuq6o951i2g.cloudfront.net/img/events/2981539/... · Marketing tools for retail to bridge the gap between online and offline Measure –Analyze

Together with operators, we have built the world’s largest Community WiFi network

58

1314

1821

23

2011 2012 2013 2014 2015 2016 2017

Number of WiFi hotspots (millions) Fon Global Network

aa

Page 4: Micro Experiences for Macro Resultsd24wuq6o951i2g.cloudfront.net/img/events/2981539/... · Marketing tools for retail to bridge the gap between online and offline Measure –Analyze

Our solution portfolio covers every aspect of WiFi deliveryAll purposes, everywhere, for everyone

• Home WiFi

WiFi at Home SolutionsEnterprise WiFi Solutions

• Community WiFi• WiFi Offload• WiFi Monetization• Connectivity Experience

Carrier WiFi Solutions

• SMB• Large venues• Hospitality• Workplaces• Municipality• MDU

Page 5: Micro Experiences for Macro Resultsd24wuq6o951i2g.cloudfront.net/img/events/2981539/... · Marketing tools for retail to bridge the gap between online and offline Measure –Analyze

Community WiFi evolutionThe path from best effort to carrier‐grade service

Community WiFiTurn your residential access 

points into residential hotspots

Best effort Carrier grade

Conn. ExperienceSeamless connectivity, 

Always‐Best‐Connected and performance visibility for 

the operatorEnd ‐ user perspective

WiFi Cellular interworkingExtend subscribers 

management, policy and experience from cellular to 

WiFi domain

Subscription managementEnable seamless 

onboarding, extend WiFi policy types and provide subscriber self care tools 

(digitalization)

RRM / SONOptimize your residential access points and deliver 

carrier grade user experience to your 

customersNetwork perspective

Advanced RoamingEnable Passpoint at your CPEs and provide a better WiFi roaming experience to 

your subscribers

Smart monitoringEnables performance network monitoring by processing and merging different sources of data (smartphones, AAA & 

Access Points).

Carrier‐grade WiFi pillars

Provide consistent user experience

Offer a fully integrated end‐to‐end network

Enable adequate network management

Solution

Product component

RoamingInterconnect to other WiFi networks and to WRIX‐compliant WiFi roaming 

hubs

You’re here

Page 6: Micro Experiences for Macro Resultsd24wuq6o951i2g.cloudfront.net/img/events/2981539/... · Marketing tools for retail to bridge the gap between online and offline Measure –Analyze

Fon In‐Home WiFi overview

Fontech Home WiFi

Customer care agent dashboard

Customer app

Router

APIs

APIs

APIs

APIs

Software

Extenders

Page 7: Micro Experiences for Macro Resultsd24wuq6o951i2g.cloudfront.net/img/events/2981539/... · Marketing tools for retail to bridge the gap between online and offline Measure –Analyze

Solutions tailored to fit the needs of each vertical and business size

Small business Hospitality Retail  Workplaces

Click to Connect

Page 8: Micro Experiences for Macro Resultsd24wuq6o951i2g.cloudfront.net/img/events/2981539/... · Marketing tools for retail to bridge the gap between online and offline Measure –Analyze

WorkplacesWorkplaces

Small BusinessSmall Business

RetailRetail

HospitalityHospitality

Page 9: Micro Experiences for Macro Resultsd24wuq6o951i2g.cloudfront.net/img/events/2981539/... · Marketing tools for retail to bridge the gap between online and offline Measure –Analyze

WiFi for Workplaces

Page 10: Micro Experiences for Macro Resultsd24wuq6o951i2g.cloudfront.net/img/events/2981539/... · Marketing tools for retail to bridge the gap between online and offline Measure –Analyze

WPA2 ‐ Enterprise security  – EAP access  – self‐onboarding

enterprise.onboarding.com

Onboarding invitation

[email protected]

You are receiving this email because you have beeninvited to configure your device to access the enterprise’s network.

Please click on the button and you will be redirected to the onboarding portal.

Have a nice day!

enterprise.onboarding.com

Enterprise_visitors

Enterprise_visitors

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Non‐sponsored access ‐ Email and verification with contact calendar

[email protected]

[email protected] Meeting with [email protected]

User: [email protected]

Welcome to your Enterprise

Page 12: Micro Experiences for Macro Resultsd24wuq6o951i2g.cloudfront.net/img/events/2981539/... · Marketing tools for retail to bridge the gap between online and offline Measure –Analyze

Enterprise Control – Admin Console

• Configurationo Domains creationo User groupso Device managemento User policieso Guest WiFi configurationo Invitations management

• Visibility and controlo Troubleshootingo Real Time reportso Monitoring

Page 13: Micro Experiences for Macro Resultsd24wuq6o951i2g.cloudfront.net/img/events/2981539/... · Marketing tools for retail to bridge the gap between online and offline Measure –Analyze

WiFi for Hospitality

Page 14: Micro Experiences for Macro Resultsd24wuq6o951i2g.cloudfront.net/img/events/2981539/... · Marketing tools for retail to bridge the gap between online and offline Measure –Analyze

WiFi as a tool for increasing positive reviews on Online Travel Agencies (OTA)

Page 15: Micro Experiences for Macro Resultsd24wuq6o951i2g.cloudfront.net/img/events/2981539/... · Marketing tools for retail to bridge the gap between online and offline Measure –Analyze

Analytics tools to summarize all guest responses

Page 16: Micro Experiences for Macro Resultsd24wuq6o951i2g.cloudfront.net/img/events/2981539/... · Marketing tools for retail to bridge the gap between online and offline Measure –Analyze

Answers can be segmented by OTA

Page 17: Micro Experiences for Macro Resultsd24wuq6o951i2g.cloudfront.net/img/events/2981539/... · Marketing tools for retail to bridge the gap between online and offline Measure –Analyze

WiFi for Small Business

Page 18: Micro Experiences for Macro Resultsd24wuq6o951i2g.cloudfront.net/img/events/2981539/... · Marketing tools for retail to bridge the gap between online and offline Measure –Analyze

Business owners can choose WiFi access options

Page 19: Micro Experiences for Macro Resultsd24wuq6o951i2g.cloudfront.net/img/events/2981539/... · Marketing tools for retail to bridge the gap between online and offline Measure –Analyze

Easily configure the look and feel of the captive portal

Page 20: Micro Experiences for Macro Resultsd24wuq6o951i2g.cloudfront.net/img/events/2981539/... · Marketing tools for retail to bridge the gap between online and offline Measure –Analyze

WiFi Access Points can be easily managed

Page 21: Micro Experiences for Macro Resultsd24wuq6o951i2g.cloudfront.net/img/events/2981539/... · Marketing tools for retail to bridge the gap between online and offline Measure –Analyze

Leverage marketing tools to promote businesses

Page 22: Micro Experiences for Macro Resultsd24wuq6o951i2g.cloudfront.net/img/events/2981539/... · Marketing tools for retail to bridge the gap between online and offline Measure –Analyze

Business owners can obtain metrics on WiFi usage

Page 23: Micro Experiences for Macro Resultsd24wuq6o951i2g.cloudfront.net/img/events/2981539/... · Marketing tools for retail to bridge the gap between online and offline Measure –Analyze

WiFi for Retail 

Page 24: Micro Experiences for Macro Resultsd24wuq6o951i2g.cloudfront.net/img/events/2981539/... · Marketing tools for retail to bridge the gap between online and offline Measure –Analyze

Marketing tools for retail to bridge the gap between online and offlineMeasure – Analyze – Act

Fontech’s LBS can integrate data from a variety of business applications (TPV, ERP, CRM, RRHH, etc.) through a push‐and‐pull API.

Insights ActionsData collection

Cameras

WiFi APs

POS

People counters

Social WiFi

Campaigns

Queue management

Traffic/Occupancy

Marketing

Operations

Conversion

Heat maps

Presence

Attribution

Page 25: Micro Experiences for Macro Resultsd24wuq6o951i2g.cloudfront.net/img/events/2981539/... · Marketing tools for retail to bridge the gap between online and offline Measure –Analyze

25 | WiFi Solution for Retail and Large Venues

Improvements in the marketing activities can be done with the Presence information from the APs

Heat maps view

Page 26: Micro Experiences for Macro Resultsd24wuq6o951i2g.cloudfront.net/img/events/2981539/... · Marketing tools for retail to bridge the gap between online and offline Measure –Analyze

26 | WiFi Solution for Retail and Large Venues

Connection ManagerMakes providing a seamless, worry‐free WiFi connection possible

Seamless connectivity

• Provide an always‐best‐connected experience

• Improve guest satisfaction

• Maximize WiFi infrastructure potential

• Understand and optimize the retail chain or large venue network from the customer’s standpoint

• Differentiate from competitors

Connected to RETAIL WIFI

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Fully integrated with Cambium NetworksAt Fontech, we have developed our solutions to ensure their compatibility with our partners. Working together with Cambium Networks, we have the best joint solutions available.

International presence

Indoor and outdoor

Enterprise and network solutions (PTP & PMP)

Fully integrated with WLAN controller

All access point models supported

Fast deployment and configuration

Excellent technical and sales support

Page 28: Micro Experiences for Macro Resultsd24wuq6o951i2g.cloudfront.net/img/events/2981539/... · Marketing tools for retail to bridge the gap between online and offline Measure –Analyze

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