Date post: | 16-Jul-2015 |
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Marketing |
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MicroAd VIETNAM Powered by MicroAd BLADE
Company Overview
Headquartered in Tokyo, Japan
Established in 2007 MicroAd Viet Nam
HMC brand since 2012
HN brand since 2014
MicroAd carries out the
AD PLATFORM AND AD NETWORK BUSINESSESin the field of online advertising.
WHAT WE OFFER?
RETARGETING (RT) & DYNAMIC RT 3 2
1 REACH
AUDIENCE TARGETING (AT)
REACH
AT: CUSTOMIZATION
Cell phones Travel Shopping
Beauty & Spas Automotive Technology
Medicine Entertainment Home appliances
Based on ONLINE BEHAVIORS
of >32 million unique visitors, BLADE puts into over
100 categories
AT: LOOK ALIKE
Unique visitors (UVs)
BLADE stores their cookies to
analyze their online behavior
BLADE targets the new UVs having
“look alike” behavior.
BLADE serves the ads to the new
users
RETARGETING
UNIQUE VISITORS (UV)
UV interact with LP
After UV leave LP, BLADE considers
those UV as strong leads, follow them
BLADE serves the relevant ads for
the potential users
DYNAMIC RT ! Serve potential customers with more products/
services based on their activities on the website ! Remind and encourage them to click through and
make purchases
WHAT ELSE WE OFFER?
SOCIAL MEDIA
ADS
GOOGLE ADWORDS
CREATIVE DESIGN
MEDIA BOOKING
DASHBOARD for campaign monitor
Motorbike client A in Vietnam
2013/07/01-2013/07/07
2013/07/08-2013/07/14
2013/07/15-2013/07/21
2013/07/22-2013/07/28
2013/07/29-2013/08/04
2013/08/05-2013/08/11
2013/08/12-2013/08/18
2013/08/19-2013/08/25
2013/08/26-2013/09/01
2013/09/02-2013/09/08
Cost $962.84 $1,151.25 $695.18 $788.94 $824.28 $550.12 $720.02 $610.21 $607.64 $1,026.66
CPC $0.15 $0.15 $0.10 $0.11 $0.11 $0.10 $0.11 $0.12 $0.10 $0.09
$0.15 $0.15
$0.10 $0.11 $0.11
$0.10 $0.11
$0.12
$0.10 $0.09
$0.00
$200.00
$400.00
$600.00
$800.00
$1,000.00
$1,200.00
$1,400.00
$0.00
$0.02
$0.04
$0.06
$0.08
$0.10
$0.12
$0.14
$0.16
Gro
ss c
ost
Cost and CPC �
■Case study ( Motorbike Client A) ! Campaign’s KPI : CPC (the number of Clicks) ! Term : 2 months ! Cost : $ 8,000 ! Goal CPC : $ 0.2 ! Actual CPC : $0.11 *Total Impressions : 97,348,623
! Actual CPM : $0.08 *Total clicks: 69,797
Over 200 clients have experienced with MicroAd platform products
CONTACT US
Ho Chi Minh Office: Address: Maritime Bank Tower, Floor 16, 180-192 Nguyen Cong Tru, Nguyen Thai Binh Ward, Dist. 1, Ho Chi Minh City, Vietnam Tel: +84-8-3914-6282 - Fax: +84-8-3914-6285 Website: www.microad.vn Email: [email protected] Ha Noi Office: Address: 19th Floor, Thang Long Building, 98 Nguy Nhu Kon Tum, Thanh Xuan District, Ha Noi Tel: +84-4-3553-8561 - Fax: +84-4-3553-8562
THANK YOU!