Date post: | 05-Dec-2014 |
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Robin Hastings – Missouri River Regional Library
MICROBLOGGING AND LIFESTREAMING FOR
GOVERNMENT
Introduction
• Robin Hastings
• Author
• Social Networker
• Web Developer
• Library IT Manager
• Knitter
• WoW player - occasionally
Lifestreaming & Microblogging
Planning
• What problem am I trying to solve?
• Find uses– Announcements
– Communication
– Engage citizens (answer questions, provide help, etc.)
• Get Administrative buy-in
Implementation
Implementation
• Search– Find conversations about you, join them!
– Find local “influencers”, influence them!
• Use “helper applications”– Tweetdeck
– Hootsuite
– FFtogo
Implementation
Marketing
• Get the word out
• Let others “retweet” your message– Widgets!
• Provide useful content – it will getreused!
Best Practices
• Create multiple accounts (Microblogging)
• Comment and post often (Lifestreaming)
• Manage Info Overload– FILTERS!!!
• Avoid social network spamming – Netiquette
• Keep up with the “lingo”
Metrics
• Built-in stats – friend counts, listed, etc.
• Tweetstats (www.tweetstats.com)
• Tumblr
• No built-in stats
• Tumblrstats.com
• FriendFeed
• Built-in stats
Resources
• Techset.wetpaint.com
• Microblogging and Lifestreaming in Libraries
• Read/Write/Web
• Twitter friends– Hal_G
– Govloop
– pbroviak
Questions?