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Microeconomics - homepage.univie.ac.at · 2 What is Economics? • “The branch of knowledge...

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1 Microeconomics Dr. Matan Tsur (matan [email protected]) Office hours: Tuesdays 16:30-17:30 or by appointment. Lectures: Tuesdays 15:00-16:30 (HS14) and Thursdays 11:30-13:00 (HS6) Tutorials: Wednesdays 11:30-13:00 (HS11). You can go to the tutorials of the other group Wednesdays 15:00 to 16:30 (H12) Grading: Weekly Quizzes (15%) Midterm exam (36%): 3/5 (Friday) 13:15-14:45 Final exam (49%): 24/6 (Monday) 15:00-16:30 Weekly problem sets (not graded) Website: Matan’s homepage, Moodle Textbook: Microeconomics by David Besanko and Ronald R. Braeutigam Wiley, 4 th edition.
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Page 1: Microeconomics - homepage.univie.ac.at · 2 What is Economics? • “The branch of knowledge concerned with the production, consumption, and transfer of wealth” Online dictionary

1

Microeconomics

Dr. Matan Tsur ([email protected])Office hours: Tuesdays 16:30-17:30 or by appointment.

Lectures: Tuesdays 15:00-16:30 (HS14) and Thursdays 11:30-13:00 (HS6)

Tutorials: Wednesdays 11:30-13:00 (HS11). You can go to the tutorials of the other group Wednesdays 15:00 to 16:30 (H12)

Grading: Weekly Quizzes (15%) Midterm exam (36%): 3/5 (Friday) 13:15-14:45 Final exam (49%): 24/6 (Monday) 15:00-16:30 Weekly problem sets (not graded)

Website: Matan’s homepage, Moodle

Textbook: Microeconomics by David Besanko and Ronald R. Braeutigam Wiley, 4th edition.

Page 2: Microeconomics - homepage.univie.ac.at · 2 What is Economics? • “The branch of knowledge concerned with the production, consumption, and transfer of wealth” Online dictionary

2

What is Economics?

• “The branch of knowledge concerned with the production, consumption, and

transfer of wealth”

Online dictionary

• “Economics is the study of people in the ordinary business of life”

Alfred Marshall

• Economics is the “study of how societies use scarce resources to produce

valuable commodities and distribute them among different people”

Paul Samuelson

• “Economics is organized common sense”

Thomas Sargent

Page 3: Microeconomics - homepage.univie.ac.at · 2 What is Economics? • “The branch of knowledge concerned with the production, consumption, and transfer of wealth” Online dictionary

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Quantity

Price

0

Supply

Demand

Q

P

1. Construct demand curve (behavior of consumers)

Course Outline: Roadmap

2. Construct the supply curve (behavior of firms)

3. Study properties of an equilibrium in competitive markets

4. What happens when the market is not competitive?

Page 4: Microeconomics - homepage.univie.ac.at · 2 What is Economics? • “The branch of knowledge concerned with the production, consumption, and transfer of wealth” Online dictionary

4

Introduction to Microeconomics

Microeconomics: start with individual behavior of consumers and producers, and thenstudy markets.

Main Topics:1. Consumer Theory2. Producer Theory3. Competitive Equilibrium4. Noncompetitive Markets

Technical tools: Basic algebra and multivariable calculus

Page 5: Microeconomics - homepage.univie.ac.at · 2 What is Economics? • “The branch of knowledge concerned with the production, consumption, and transfer of wealth” Online dictionary

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Key questions:

What determines consumer demand? How do consumers make choices?

First Topic: Consumer Demand

Page 6: Microeconomics - homepage.univie.ac.at · 2 What is Economics? • “The branch of knowledge concerned with the production, consumption, and transfer of wealth” Online dictionary

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Consumer Preferences

Units of Food

Units of Clothing

0 3

2

7

Bundle A10

Bundle B•

•Bundle C

12

3

Definition: A bundle of goods (or basket) is a combination of different goods and different quantities.

Page 7: Microeconomics - homepage.univie.ac.at · 2 What is Economics? • “The branch of knowledge concerned with the production, consumption, and transfer of wealth” Online dictionary

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Consumer Preferences

Definition: Consumer preferences tell us how a consumer ranks any two bundles of goods, assuming these bundles are available at no cost.

Preferences are answers to all possible questions like:“Do you prefer 10 apples and 7 oranges, to 7 apples and 10 oranges?”a. Yesb. No, I prefer 7 apples and 10 orangesc. I’m indifferent

Preferences are subjective. Preferences are independent of the price. Preferences are set for a specific time and circumstances.

Page 8: Microeconomics - homepage.univie.ac.at · 2 What is Economics? • “The branch of knowledge concerned with the production, consumption, and transfer of wealth” Online dictionary

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The consumer can rank any two bundles of goods

- A preferred to B;

- B preferred to A;

- Indifferent between A and B.

If a consumer prefers bundle A to bundle B, and bundle B to bundle C, then shemust prefer bundle A to bundle C.

If bundle A has at least as much of each good as bundle B, with more of at least one good,then A is preferred to B: (10 apples, 3 oranges) is preferred to (10 apples, 2 oranges).

Everyone has their own taste, but we assume that preferences satisfy someproperties:

1. Preferences are complete:

2. Preferences are transitive:

3. Preferences are monotonic: “more is better”.

Consumer Preferences

Page 9: Microeconomics - homepage.univie.ac.at · 2 What is Economics? • “The branch of knowledge concerned with the production, consumption, and transfer of wealth” Online dictionary

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Monotonicity

Units of Food

Units of Clothing

0 3

7

A

B

C E

FMore preferred to A

Less preferred to A

Monotonicity implies “more of all goods is better”

Page 10: Microeconomics - homepage.univie.ac.at · 2 What is Economics? • “The branch of knowledge concerned with the production, consumption, and transfer of wealth” Online dictionary

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Definition: Preferences are rational if they are complete and transitive.

Consumer Preferences

Page 11: Microeconomics - homepage.univie.ac.at · 2 What is Economics? • “The branch of knowledge concerned with the production, consumption, and transfer of wealth” Online dictionary

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Indifference Curves

Units of Food

Units of Clothing

0 3

2

7

Bundle A10

Bundle B•

•Bundle c

12

3

Definition:

An indifference set contains all the bundles that the consumer is indifferent between.

An indifference curve is the curve connecting the points in an indifference set.

Page 12: Microeconomics - homepage.univie.ac.at · 2 What is Economics? • “The branch of knowledge concerned with the production, consumption, and transfer of wealth” Online dictionary

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Indifference Curves

Definition:

An indifference set contains all the bundles that the consumer is indifferent between.

An indifference curve is the curve connecting the points in an indifference set.

Units of Food

Units of Clothing

0 3

2

7

Bundle A10

Bundle B•

•Bundle c

12

3

Page 13: Microeconomics - homepage.univie.ac.at · 2 What is Economics? • “The branch of knowledge concerned with the production, consumption, and transfer of wealth” Online dictionary

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Indifference Curves

Units of Food

Units of Clothing

0 3

7 •

••

••

Definition:

An indifference map is a set of all indifference curves.

Page 14: Microeconomics - homepage.univie.ac.at · 2 What is Economics? • “The branch of knowledge concerned with the production, consumption, and transfer of wealth” Online dictionary

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Indifference Curves

Units of Food

Units of Clothing

0 3

7

A

B

C E

F

Property 1: Indifference curves are downward-sloping.

More preferred to A

Less preferred to A

Implied by monotonicity (“more is better”)

Page 15: Microeconomics - homepage.univie.ac.at · 2 What is Economics? • “The branch of knowledge concerned with the production, consumption, and transfer of wealth” Online dictionary

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Indifference Curves

Units of Food

Units of Clothing

0

Property 2: Preference increases as we move north-east.

A

D

F

CB

Page 16: Microeconomics - homepage.univie.ac.at · 2 What is Economics? • “The branch of knowledge concerned with the production, consumption, and transfer of wealth” Online dictionary

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Indifference Curves

Property 3: Indifference curves cannot cross.

Implied by transitivity and monotonicity

Bundle A is indifferent to C and C indifferent to B, which (by transitivity) implies that A is indifferent to B.

But by monotonicity B is preferred to A.

Page 17: Microeconomics - homepage.univie.ac.at · 2 What is Economics? • “The branch of knowledge concerned with the production, consumption, and transfer of wealth” Online dictionary

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Indifference Curves

Key Properties:

1. Indifference curves have negative slope (Monotonicity)

2. Indifference curves are not “thick” (Monotonicity)

3. Indifference curves do not cross (Monotonicity and transitivity)

4. Each basket lies on a single indifference curve (Monotonicity and

transitivity)

Page 18: Microeconomics - homepage.univie.ac.at · 2 What is Economics? • “The branch of knowledge concerned with the production, consumption, and transfer of wealth” Online dictionary

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Marginal Rate of Substitution

Key property: the indifference curve tells us how the consumer is willing to

exchange good y for good x (and vice versa). That is, the amount of good y that the

consumer is willing to trade for an additional amount of good x.

Y

X

A∆x

How much Y is the consumer

willing to give up for additional ∆x?

∆y

•B

Page 19: Microeconomics - homepage.univie.ac.at · 2 What is Economics? • “The branch of knowledge concerned with the production, consumption, and transfer of wealth” Online dictionary

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Marginal Rate of Substitution

Key property: the indifference curve tells us how the consumer is willing to

exchange good y for good x (and vice versa). That is, the amount of good y that the

consumer is willing to trade for an additional amount of good x.

Y

X

A•

∆x•

∆yB

How much Y is the consumer

willing to give up for additional ∆x?

Page 20: Microeconomics - homepage.univie.ac.at · 2 What is Economics? • “The branch of knowledge concerned with the production, consumption, and transfer of wealth” Online dictionary

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Marginal Rate of Substitution

Key property: the indifference curve tells us how the consumer is willing to

exchange good y for good x (and vice versa). That is, the amount of good y that the

consumer is willing to trade for an additional amount of good x.

Y

X

A∆x

∆y

•B

Page 21: Microeconomics - homepage.univie.ac.at · 2 What is Economics? • “The branch of knowledge concerned with the production, consumption, and transfer of wealth” Online dictionary

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Marginal Rate of Substitution

Definition: At bundle A, the marginal rate of substitution between good x and

good y, denoted MRSx,y(A), is the the negative of the slope of the indifference

curve that goes through bundle A.

Y

X

A∆x•

∆y•B

Page 22: Microeconomics - homepage.univie.ac.at · 2 What is Economics? • “The branch of knowledge concerned with the production, consumption, and transfer of wealth” Online dictionary

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Marginal Rate of Substitution

The marginal rate of substitution measures the willingness to exchange good y for

good x at a given bundle

The MRS depends on the level of consumption.

Page 23: Microeconomics - homepage.univie.ac.at · 2 What is Economics? • “The branch of knowledge concerned with the production, consumption, and transfer of wealth” Online dictionary

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Marginal Rate of Substitution

Properties of MRS:

If the MRS diminishes along an indifference curve as we increase the consumption of x, then the more of good x you have, the less of y you are willing to substitute for it.

The indifference curves get “flatter” as we increase x.In other words, ICs are bowed towards the origin.

Page 24: Microeconomics - homepage.univie.ac.at · 2 What is Economics? • “The branch of knowledge concerned with the production, consumption, and transfer of wealth” Online dictionary

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Marginal Rate of Substitution

Properties of MRS:

If averages are preferred to extremes then the MRS diminishes and indifference curves are bowed towards the origin (convex to the origin).


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