Microeconomics Ch1

WHAT IS ECONOMICS? 1CHAPTER

Bashar Matooq

Objectives

After studying this chapter, you will be able to: Define economics and distinguish between

microeconomics and macroeconomics

Explain the big questions of economics

Explain the key ideas that define the economic way of thinking

Definition of Economics

All economic questions arise because we want more than we can get.

Our inability to satisfy all our wants is called scarcity.

Because we face scarcity, we must make choices.

The choices we make depend on

the incentives we face.

An incentive is a reward that encourage

s or a penalty that discourages an action.


Economics is the social science that studies the choices that individuals, businesses, governments, and societies make as they cope with scarcity and the incentives that influence and reconcile those choices.


MicroeconomicsMicroeconomics is the study of choices made by individuals and businesses, and the influence of government on those choices.

MacroeconomicsMacroeconomics is the study of the effects on the national and global economy of the choices that individuals, businesses, and governments make.

Two Big Economic Questions

Two big questions summarize the scope of economics:

How do choices end up determining what, how, and for whom goods and services get produced?

When do choices made in the pursuit of self-interest also promote the social interest?

Three Big Economic Questions

What, How, and For Whom?Goods and services are the objects that people value and produce to satisfy wants.

What?What we produce changes over time.

The Big Economic Questions

How?Goods and services are produced by using productive resources that economists call factors of production.

For whom we are producing

Who gets the goods and services depends on the incomes that

people earn.

Target Marketing:Select the segment to for whom we should

produce

#1 #2


Factors of production are grouped into four categories:

Land

Labor

Capital

Entrepreneurship


The “gifts of nature” that we use to produce goods and services are land.


The work time and effort that people devote to producing goods and services is labor.

The quality of labor depends on human capital, which is the knowledge and skill that people obtain from education, on-the-job training, and work experience.


The tools, instruments, machines, buildings, and other constructions that are used to produce goods and services are capital.

The human resource that organizes land, labor, and capital is entrepreneurship.


Cost of the factor of production (price of resources )

Land earns rent. Labor earns wages. Capital earns interest. Entrepreneurship earns profit.

Product Classifications

DURABILITY AND TANGIBILITY

1. Nondurable goods are tangible goods normally consumed in one or a few uses, like soap. Consumed quickly and purchased frequently.



2. Durable goods are tangible goods that normally survive many uses: refrigerators, machine tools, and clothing.



3. Services are intangible, inseparable, variable, and perishable products.

CONSUMER-GOODS CLASSIFICATION

convenience goods can be further divided.

Staples are goods consumers purchase on a regular basis. Lipton, Marlboro and Heinz ketchup.Impulse goods are purchased without any planning or search effort. Magazines. Emergency goods are purchased when a need is urgent— umbrellas.

Capital goods Classification

Capital items are long-lasting goods that facilitate developing or

managing the finished product. They include two groups:

Installations consist of buildings (factories, offices) and heavy equipment (generators, drill presses, mainframe computers, elevators).Equipment comprises portable factory equipment and tools (hand tools, lift trucks) and office equipment (personal computers, desks).


Every day, 6.3 billion people make economic choices that result in “What,” “How,” and “For Whom” goods and services get produced.

Do we produce the right things in the right quantities?

Do we use our factors of production in the best way?

Do the goods and services go to those who benefit most from them?


You make choices that are in your self-interest - choices that you think are best for you.

Choices that are best for society as a whole are said to be in the social interest.

Is it possible that when each one of us makes choices that are in our self-interest, it also turns out that these choices are also in the social interest?

The Economic Way of Thinking

Choices and TradeoffsThe economic way of thinking places scarcity and its implication, choice, at center stage.

You can think about every choice as a tradeoff - an exchange - giving up one thing to get something else.

This Is type of economic choice

We have to give-up something to get some

thing else

Type of economic choice

.You can think about every choice as a

tradeoff -


Opportunity CostThinking about a choice as a tradeoff emphasizes cost as an opportunity forgone.

The highest-valued alternative that we give up to get something is the opportunity cost of the activity chosen.

The best next alternative when we are making a choice.

Opportunity cost will exist if our resources are scarce relative to our wants.


Choosing at the MarginPeople make choices at the margin, which means that they evaluate the consequences of making incremental changes in the use of their resources.

The benefit from an incremental increase in an activity is its marginal benefit.

The opportunity cost of an incremental increase in an activity is its marginal cost. “ the additional cost that result from one more activity “


Responding to IncentivesOur choices respond to incentives.

For any activity, if marginal benefit exceeds marginal cost, people have an incentive to do more of that activity

If marginal cost exceeds marginal benefit, people have an incentive to do less of that activity.

Incentives are also the key to reconciling self-interest and the social interest.

Economics: A Social Science

Social scienceEconomics is a social science.

Economists distinguish between two types of statement:

What is - positive statementsWhat ought to be - normative statements

A positive statement can be tested by checking it against facts

A normative statement cannot be tested.


Model BuildingAn economic model is a description of some aspect of the economic world that includes only those features of the world that are needed for the purpose at hand.


Testing ModelsAn economic theory is a generalization that summarizes what we think we understand about the economic choices that people make and the performance of industries and entire economies.

A theory is a bridge between a model and reality. It is a proposition about which model works.


Obstacles and Pitfalls in EconomicsEconomists cannot easily do experiments and most economic behavior has many simultaneous causes.

To isolate the effect of interest, economists use the logical device called ceteris Paribus or “other things being equal.

Economists try to isolate cause-and-effect relationship by changing only one variable at a time, holding all other relevant factors unchanged.

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Microeconomics Ch1

Economy & Finance