Date post: | 18-May-2015 |
Category: |
Technology |
Upload: | auexpo-conference |
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Microformat Optimisation
Jonathan Stewart
Head of Search & Social Media
@jonaths
Launched in 1999500,000 reviews100,000 products
www.reviewcentre.com www.facebook.com/reviewcentrehttp://twitter.com/review_centre
Rich SnippetsReview Centre’s ExperienceProcessTimescalesTraffic Observations
Agenda
Rich Snippets
Google’s Documentation on Microformats
http://www.google.com/support/webmasters/bin/topic.py?hl=en&topic=21997
Types of Review Markup
Individual Reviews
Aggregate Reviews
Review Centre Website HierarchyHomepage
Tier 1
Tier 2
Items
Reviews75% of traffic
. . . . . . . . .
Our Approach To ImplementationHomepage
Tier 1
Tier 2
Reviews75% of traffic
Items
. . . . . . . . .
Item Pages PROPERTIES
itemreviewed
rating
count
Process
http://www.google.com/webmasters/tools/richsnippets http://www.google.com/support/webmasters/bin/request.py?contact_type=rich_snippets_feedback
Process
Submit
Feedback from GoogleFixed
• If I mark up my pages, does that guarantee I'll get Rich Snippets?
No
• Finally got inclusion on 30th January
• 6 weeks after submission
Image source = http://oldcoyote.wordpress.com
Our Approach to ImplementationHomepage
Tier 1
Tier 2
Reviews75% of trafficItems
. . . . . . . . .
Review Pages PROPERTIES
reviewer
itemreviewed
dtreviewed
rating
description
…to marked up pages
Traffic Increased…
Traffic Increased
…to non-marked up pages
Why The Discrepancy
Items
Reviews
Cannibalisation
80%
20%
Cannibalisation
90%
10%
Cannibalisation
70%
30%
Key Takeaways
Don’t expect a great deal of feedback from Google
You should see significant traffic uplift
Be prepared for a change in traffic patterns
Thankyou