MicromaxManu Jacob, Pramod Philip, Aasha, Nanditha, Manjunath , Jose Katookaran, J.

Karthikeyan

Founders

Mission & Vision

Mission :- to successfully overcome the technological barriers and

constantly engender “life enhancing solutions”

Vision :- to develop path-breaking technologies and efficient

processes that incubate newer markets, enliven customer aspirations

and continue to make Micromax a trusted market leader amongst

people.

The Micromax ideology stems from its rooted belief in ‘Innovation’ and

delivering “nothing short of the best”

Gist of the case

Trends in the mobile handset market

UNDERSTAND CUSTOMERS

Micromax: Making a statement in the Indian handset

Market

Market share

Strategies to capture market

Contd…

Company under Siege

Hiring New CEO

plans to build critical

processes

solution to the case

present situation

current position

Unexpected jump of 54% in its revenue in the last

financial year by the end of March 2015.

The net revenue generated was around INR 10,000

crore.

posted EBITDA of Rs 439 crore and profit after tax of Rs

284 crore that year

new strategy

CURRENT STAKE OF EQUITY

INVESTORS

INVESTORS STAKE

TA Associates 15%

Sequoia Capital 2.68%

Sandstone Capital 2.68%

Madison India Capital 0.4%

How Micromax became a global

brand

Challenge was to change the mental block towards Indian companies and

prove that an Indian company can also go global.

Micromax made a bold statement to attract customers world wide :-

• Micromax is world’s first dual sim mobile provider to the

consumers.

• It is the first 30 day battery life mobiles provider.

• Micromax is the No. 2 brand company in the country.

• It is the No. 2 Smart Phone brand in the country.

Thank You