Date post: | 05-Dec-2014 |
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MICROMAX
…NOTHING LIKE ANYtHING…
Some Facts About Company !!!! Micromax is an Indian consumer electronics company located in
Gurgaon, Haryana, India.
Micromax started as an IT software company in the year 2000
working on embedded platforms.
Micromax is the 12th largest handset manufacturer in the World
(According to Global Handset Vendor Market share report from
Strategy Analytics).
Micromax has become India’s 3rd largest mobile brand in a short
span of 5 years.
About CompanyFounder (S) :-
Rahul Sharma Rajesh AgarwalSumeet Arora Vikas Jain
CEO :- Deepak Mehrotra
Micromax today is a fast growing and emerging leader in the
mobile and consumer electronics space in India.
Entered mobile handset business in 2008 and in a short span
of two years became one of the largest Indian domestic mobile
handsets company by offering unique affordable innovations.
Micromax is one of the leading Indian Telecom Company.23 domestic offices across the country and international offices in Hong Kong, it has around 1900 employees.
working place of micromax
Revenue US$ 626 million (2012)
…Innovation…
Some of the industry firsts Innovative devices launched by Micromax since
inception
are:
First Long Battery Life Phone with 30 days battery back up
X1i Marathon Battery phone with 30 days standby time & 17 days Talk time
First Universal Remote Control Phone
X235 With Universal Remote Control for TV, DVD, AC in your phone
First Dual SIM Dual mode active Phone (GSM+CDMA)
Micromax GC700 is the first GSM + CDMA Mobile phone
…Market Strategy…
Micromax has been focused in earlier stages in rural
areas with feature phones because when we consider
Indian market major population lies on rural area which is
an huge market by itself. But know we can see change of
strategy by moving towards Smartphone's which have
great response over the entire Indian market. As per
records of 2013, Micromax Smartphone’s is second best
selling there after Samsung, in India.
Micromax sells around 1.3 million mobiles handsets every month, with a presence in more than 500 districts through 100,000 retail outlets in India.
Percentage of market share
…LATEST NEWS… Micromax is India’s largest mobile phone firm by market
share. According to research by Hong Kong-based
Counterpoint Technology Market Research, Micromax had a
16.6% market share in the three months ended June, higher
than Samsung Electronics Co.’s 14.4%.
Rahul Sharma admitted it had crossed $1 billion (around
Rs.6,100 crore today) in revenue in 2013-14. The firm is
unlisted, but disclosed that as of 31 March 2013, its annual
revenue was Rs.3,168 crore. On 20 March, PTI reported that
Micromax expects to hit $1 billion in revenue as on 31 March
…STP…
• Low-Medium range basic phones• Low-Medium range Smartphone’sSegment
• Low income consumers• YouthTarget• Replacing bigger players like Samsung, Nokia through low-end phone marketPositioning
WHY MICROMAX?
…Competitors…
Samsung
Nokia
Sony
i-Phone
LG
Karbonn
Lava
Maxx
Spice
Celkon
Lennova
i-ball
Dell
Blackberry
HTC
G’Five
Huawei
…Product Diversifications…
From basic phones they move towards smarthphone’s.
Now they are moving froward with variety of products. Such as
Funbooks (Tablets)
Data Cards
LED TV
Home Theatres
BRAND AMBASSADOROF MICROMAX
Akshay Kumar
New Micromax Mobile Ad.mp4
Presented By:DikshaTanujJyotiGursewak