Microsoft RFID Industry Focus

Microsoft RFID Vision

• Create an ecosystem for scalable, deployable, lowest cost business solutions powered by RFID

• Deliver Microsoft Platform to enable business applications– Lowest TCO– Inclusive (RFID, Barcodes, EPC, GTIN, etc.)– Hardware agnostic– Scalable, Deployable, Extensible

• Develop business solutions for SMB• Support and participate in standards

development and deployment– EPC Global (UCC, EAN)– Others (ISO, AIAG…)

Deliver low cost, innovative, standards-based RFID systems that are easy to deploy and manage

Requirements of the Platform

• Comprehensive, extensible programming model and tools

• Easy to deploy and manage• Secure – by default• Reliable – available, fault-tolerant• Scalable – up and out• Rich, consistent user experience (IT

Pro, Developer, Business User)• Componentized functionality but

“better together”• Integration with existing systems

Microsoft & RFID

RFID Strategy• Partner driven strategy for enterprise

customers

• Provide the base platform: Windows Server, SQL Server, BizTalk Server, XML WebServices, WinCE & XPe

• RFID enable Platform for partners to develop business solutions

• RFID enable Microsoft Business Solutions for SMB

RFID Engagement• RFID deployments at major retailers• Engaged in many pilots with partners• EPC Global Membership• RFID Partner Council• Architectural guidance for ITPros and

Business ArchitectsRFID Views

• RFID compliance is an increasing priority for Enterprise customers

• Businesses are looking for complete RFID enabled solutions

• Partners are looking for an enabling platform

• Item level adoption• Standardization and privacy

concerns must be addressed to facilitate rapid adoption

RFID Vertical Industry

Solutions

RFID in Retail

Pallet & Case Level • Most of the early

adoption• Product visibility

across the supply chain

• Smarter operations, operational efficiencies

• Inventory reduction• Product availability in

stores, backrooms, DCs

Item level scenarios• Product availability on

the store shelf• Item level inventory

visibility at the store level

• Smarter Shopping, customer convenience

• Customer service, service errors (pharmacies)

StoreStore ePOSePOS Self CheckoutSelf Checkout Unattended CheckoutUnattended Checkout Electronic SignageElectronic Signage Digital AssistantsDigital Assistants Smart ShelvesSmart Shelves Cross-Channel integrationCross-Channel integration RFIDRFID

RFID in Retail – innovation at the edge of the enterprise – The Future Store

Core OperationsCore Operations ERPERP Merchandising SystemsMerchandising Systems Inventory ManagementInventory Management Promotions ManagementPromotions Management Traditional Replenishment Traditional Replenishment

SystemsSystems Human Resource SystemsHuman Resource Systems Labor ManagementLabor Management Enterprise Data Enterprise Data

WarehousingWarehousing

ConsumersConsumers

Multi-Channel Multi-Channel Shopping (shop Shopping (shop online/buy offline)online/buy offline)

Assisted ShoppingAssisted Shopping Personal Digital Personal Digital

AssistantsAssistants Mobile/Wireless-Mobile/Wireless-

EnabledEnabled

Merchandise Supply ChainMerchandise Supply Chain

Closed Loop Systems for Closed Loop Systems for Synchronizing Supply and DemandSynchronizing Supply and Demand

Information Transparency Across Information Transparency Across Trading PartnersTrading Partners

RFIDRFID

RFID in Life Sciences

Clinical DevelopmentClinical trials and materials managementAvoiding medical errorsDosing and protocol complianceForms completion / data integrationLab sample trackingMedical device status, management, data interchange (“life of a device”)

Public Product UseDosing complianceLabelingDosing information/referenceProduct history/genealogyImproper importing/exporting

Sales & MarketingAnti-theft and shrinkage managementProduct tracking and distribution complianceAnti-counterfeit and fraud detectionShipping and inventory managementRegulatory compliance

Manufacturing & Supply ChainShipping and inventory managementProduct recallImproper importing/exportingManufacturing execution/efficiencyQuality managementMaintenance management

RFID in Pharmaceutical Industry

Business Benefits• Ability to identify individual

bottles, containers of Rx• Remotely track movement

and location of drugs• Provide assurance that the

ID on the Rx has not bee forged

• Reduce gray market sales• Increase efficiency of clinical

trial by reducing start up delays, reduce trial errors and trial dropouts

EPC Drivers• Rx counterfeit – 88%

seized Rx are not approved US use

• 40% Rx made in Mexico, Argentina, Colombia, India, China, may be counterfeit

• Inventory management• Regulatory compliance• Product return, recalls

Arenas of Excellence

RFIDRFIDCenter ofCenter of

ExcellenceExcellence

RFID Showcase Arena

Efficient use of capital

• Embedded Embedded trackingtracking• Location Location trackingtracking• ConditionCondition• Raw material / Raw material / goods receivinggoods receiving• VMIVMI• Fixed Asset Fixed Asset ManagementManagement• Tools, Shelf Tools, Shelf Mgmt Mgmt

Cycle time, Labor cost reductions

• Receiving, Receiving, Put awayPut away• Pick, Pack, Pick, Pack, TraceTrace• Asset Asset managementmanagement• Warehouse Warehouse managementmanagement• Smart Smart shelves shelves • Fork lifts Fork lifts

Out of stock / Inventory Mgmt

• Back room Back room receivingreceiving• Product AvailabilityProduct Availability• Smart ShelvesSmart Shelves• Product Product informationinformation• Planogram Planogram planningplanning• Assortment Assortment • Automatic Automatic paymentspayments• Loyalty cardsLoyalty cards

Convenience

• ReturnsReturns• WarrantiesWarranties• After salesAfter sales• Home Home appliancesappliances• Assisted Assisted livingliving• Asset Asset managementmanagement• InsuranceInsurance• RecyclingRecycling

Manufacturing Distribution Retail Consumer

Showcase ArenaShowcase Arena

• Full-scale supply chain scenarios– Manufacturing – Raw material goods receiving, WIP replenishment– Distribution – Warehouse Management, pick, pack, trace and putaway– Retail – Smart Shelves, POS, loyalty cards, planogram compliance– Consumer– Returns and warranties, recycling and disposal

RFID Technology Arena

New TechnologyConcepts

• Tag IDs and Tag IDs and numberingnumbering• Air protocolsAir protocols• Advanced Tag Advanced Tag Capabilities Capabilities• Software APIsSoftware APIs• SecuritySecurity

Tags andReaders

• Interoperation Interoperation across vendorsacross vendors• Compliance Compliance with standardswith standards• Interference Interference and noiseand noise• SingulationSingulation

RFID Server andInfrastructure

• Device driver Device driver developmentdevelopment• Event data Event data conditioningconditioning• Reader Reader managementmanagement

Interface and Deployment

• Architecture Architecture standardizationstandardization• API definition API definition and refinementand refinement• Needs analysisNeeds analysis• PrivacyPrivacy

Research

Technology ArenaTechnology Arena

• Research and technology development• Bring components and people together• Develop shared understanding of issues

Hardware Platforms Applications

RFID Roundtable

Shared Vision

• General areas of General areas of technologytechnology• Special topics of Special topics of focused interestfocused interest• WhitepapersWhitepapers• Draft standards Draft standards proposalsproposals• Scenario planningScenario planning

Empowerment Through Knowledge

• SymposiaSymposia• Formal courses and Formal courses and hands-on workshopshands-on workshops• Self-study materialsSelf-study materials• Speakers’ bureauSpeakers’ bureau

Action in Partnership

• Outreach to industry Outreach to industry and consumersand consumers• Rants and RavesRants and Raves• Review standards Review standards proposalsproposals• Partnership in Partnership in standards bodiesstandards bodies• Planning for the Planning for the Center of ExcellenceCenter of Excellence

Working Groups

RFID RoundtableRFID Roundtable

• Partners in Thought Leadership• Partners in Technology• Partners in Business

Education Community

TAP & EAP here in Taiwan• Technical Alliance Program (TAP) and

Early Adopter Programs (EAP)• A coordinate group of programs to offer a

wide range of services to our Customers and Partners.

• Working on Hardware and Hardware interface solutions.

• Integrated Software solutions.• Bridging these two realms together.• Full support from Corporate product

teams for these programs here in Taiwan.

Conclusion: Microsoft’s Value Add • Provides Flexible RFID Platform • Provide linked solutions between

existing systems and RFID• Modify existing system to an RFID

Enabled one.• Extensive Partner Network• Fast Time-To-Market Solutions• Real-World Experience

© 2003 Microsoft Corporation. All rights reserved.© 2003 Microsoft Corporation. All rights reserved.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.