INDIA

Where Are We NOW..??

Introduction• Bill Gates (Chairman of

Microsoft Corporation)• Ravi Venkatesan, chairman of

Microsoft India• Microsoft entered India in

1990.• Microsoft currently has offices

in 16 cities.• Microsoft in India employs

about 5000 people. • Rank 36 in fortune 500 in 2010

20072008

20092010

0102030405060708090

100

HEAD COUNT(THOUSAND)

NET REVENUE(US$)

NET INCOME(US $)

HEAD COUNT(THOUSAND)

NET REVENUE(US$)

NET INCOME(US $)

Financial Analysis

• COMPETITION IN HARDWARE– MOBILES– PERIPHERALS

• COMPETITION IN SOFTWARE– OS– BROWSERS– GAMES

Competition analysis

Microsoft CompetitiorsMOBILE

Microsoft PERIPHERALS

Competitors

CompetitorsMicrosoft OPERATING SYSTEM

OS usedMicrosoft[86.1]

Linux [ 4.8]

Mac [7.5]

Other [1.6]

Microsoft & Competitors

Internet Explorer [37.2]

Firefox [ 45.3]

Chrome [9.7]

Safari [3.6]

Opera [2.5]

Other [1.71]

BROWSERS

CompetitorsMicrosoft GAMING

X-BOX [27]

PS3 [24]

Wii [49]

X-BOX [37]

PS2 & psp [45]

Wii [18]

GAMING

HIGH LOW

HIGH

LOW

MAR

KET

GRO

WTH

MARKET SHARE

BCG MATRIX

PEST ANALYSIS

ES

Political Taxation policy Political stability Pressure from other countries especially USA

PEconomical

Social

POLITICAL :

TTechnology

PEST ANALYSIS

Money supply Consumer confidence Exchange rates Economic growth

ECONOMICAL :ES

PoliticalP

Economical

SocialT

Technology

PEST ANALYSIS

Income distributionEducationLiving status (tech-force, broad mind)Average population age

SOCIAL :ES

PoliticalP

Economical

SocialT

Technology

PEST ANALYSIS

Updations done on regular basisEasy accessibilityEnhanced security

TECHNOLOGICAL :ES

PoliticalP

Economical

SocialT

Technology

PORTER’s 5 Force modelSupplier

Power

Buyer Power

Threat of New entry

Threat of Substitute

Competitive Rivalry

Supplier Power• No of players available is Less.• Power is high where brand is powerful.• Possibility of integrating backwards.

LOW

Threat of New Entry

• Switching cost.• Capital requirement.• Infrastructure.• Government policies.• Skilled man force LOW

Buyer Power• Number of substitute available.• Large number of users.• Pressure from buyers.• Large part of the revenue.

HIGH

Threat of Substitute• Number of substitute available in the market.• Buyers propensity.• Substitute product quality.

HIGH

Competitive Rivalry• Apple • Linux• Ubuntu• Intex• Logitech• Google• Others

HIGH

STRENGTH

SWOT ANALYSIS• Brand name. • Skilled manpower.• Delivery capability and client satisfaction. • Strong financial muscle.• Competitive pricing.• User friendly softwares.

WEAKNESS

SWOT ANALYSIS

• Falling sales of Microsoft• Dependency on hardware• Unsecured OS (as compared to linux)• Not much expanded market• Expensive software• Dependency on other retail outlets

OPPORTUNITY

SWOT ANALYSIS

• Expansion in same sector.• Enter into new sectors.• Increasing number of working age people.• Increasing awareness.

TH R E AT S

SWOT ANALYSIS

• Piracy.• Competition by local market.• Entry of big names in Indian market.• High exchange rate.• Fast changing technology

Where We Want To Be..??

S O• Skilled manpower• Brand name•Expand our network

• Strong financial muscle

• User friendly• Growing awareness.

• Investment in new sector

• Launch campaigns in remote areas and semi urban areas.

Strategy

• Open new outlets

TOWS

S T• Brand name• Client satisfaction

• Huge capital• Piracy

• Skilled manpower• Fast changin tech

• Anti pirated software

• Rigorous training to man force.

Strategy

• Open new outlets

TOWS

W T• Falling sales• Piracy

• Expensive software• High exchange rate

• Extend updation period upto 1yr

Strategy

• Launch anti piracy awareness programs

TOWS

W O• Dependency on hardware.• Expansion of sector

Strategy

• Production of hardware.

TOWS

SEGMENTATION

TARGETING

POSITIONING

TARGETING

SEGMENTATION

DEMOGRAPHICGames and Educational softwares for children..

AGE

OCCUPATIONAL

EDUCATION

Business class softwares for professionals and technical.

Educational softwares

GEOGRAPHICAL

Globally present in all the countries.

REGION

TARGETING

Large firms, medium and small firms

EDUCATIONAL SECTOR

Schools, colleges, Institutes etc.

BUSINESS SECTOR

SERVICE SECTOR

E- governance

INNOVATIVE TARGETING

Target rural sector and awareness regarding

POSITIONINGIN

NO

VATI

ON TECHNOLOGY

PRICE

TIME

HIGH HIGH

HOW WE WILL REACH

THERE…??

People

PlacePromotion

Process

Product

Price

7 P’s

Marketing Mix

PhysicalEvidence

EXISTING PRODUCTS

UPCOMING PRODUCTS

PRICING

• 15% OFF- Windows 7 professional upgrade• 30% discount-security products• 15% off- take advantage of great opportunity!• Microsoft’s latest pricing: Buy office 2007 now;

and get office 2010 for free

• Bundling….• Free updation

PLACE

PROMOTION

PROCESS

Internet

Buy Original

S/W

Retail Store

Mobile

PHYSICAL EVIDENCE

Ravi Venkatesan

chairman Dr. P AnandanManaging director

Srini KoppoluVice chairmanJaspreet Bindra

Regional director

Saashi kumarGeneral manager

PEOPLE