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MICROSOFT ADVERTISING COVID-19 impact on Financial Services (U.S.) Microsoft Advertising. Intelligent connections.
MICROSOFT ADVERTISING
COVID-19 impact on Financial Services (U.S.)
Microsoft Advertising. Intelligent connections.
InvestingCredit & Lending
Microsoft Internal, search volume index based on query category, 2020
Searches by week (not affected by demand)
Insurance Financial Planning & Management
Industry average
Insurance
Financial Planning & Management
12%
17%
22%
27%
32%
4-Jan 11-Jan 18-Jan 25-Jan 1-Feb 8-Feb 15-Feb 22-Feb 29-Feb 7-Mar 14-Mar 21-Mar
Mobile search rate by sub-verticalBanking Business News & Media Credit & Lending
Financial Planning & Management Industry Avg Insurance
Investing
Microsoft Internal, search volume index based on query category, 2020
Jan-20 Feb-20 Mar-20
Search volume index by productChecking Account Saving Account Credit Card
Checking Accounts took the biggest hit in March due to store closures (e.g. lockdowns)
-9%-14%-11%
Microsoft Internal, search volume index based on query category, 2020, index is calculated by exact number over monthly average
Month-over-month (MoM) changes
Jan Feb Mar
Search volume index by productMortgage Investment Personal Loans
Mortgages and Investments are the new hotspots for consumers
+9%
+93%+6%
MoM changes
Microsoft Internal, search volume index based on query category, 2020, index is calculated by weekly volume/volume from the peak week.
Checking Bonus
Student Checking
Checking
-30%
-10%
Microsoft Internal, search volume index based on query category, 2020, index is calculated by weekly volume/volume from the peak week.
MoM changes (March 20)
High Yield Saving
Saving
Microsoft Internal, search volume index based on query category, 2020, index is calculated by weekly volume/volume from the peak week.
-15%
MoM changes (March 20)
Investment
Investment
Financial advisor
Wealth management
+12%
Microsoft Internal, search volume index based on query category, 2020, index is calculated by weekly volume/volume from the peak week.
+41%
+51%
Year-over-year (YoY) changes (March 20)
Credit Cards
-24%Student Credit Card
Travel rewards
Cash Back -25%-35%
MoM changes (March 20)
Microsoft Internal, search volume index based on query category, 2020, index is calculated by weekly volume/volume from the peak week.
Credit Cards
+22%0 Apr
Balance Transfer -14%
MoM changes (March 20)
Microsoft Internal, search volume index based on query category, 2020, index is calculated by weekly volume/volume from the peak week.
Mortgages
Mortgage
Refinance
+41%
Microsoft Internal, search volume index based on query category, 2020, index is calculated by weekly volume/volume from the peak week.
+94%
YoY changes (March 20)
Loans
Personal Loans
Student Loans +47%
Microsoft Internal, search volume index based on query category, 2020, index is calculated by weekly volume/volume from the peak week.
MoM changes (March 20)
+6%
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