MicrosoftConnected Car Strategy & Solution
Kevin Kao 高啟原Senior Program ManagerMicrosoft C+E2016-10
Partnering with customers in their digital business transformation
Digital is disrupting
industry fundamentals
Products and
technologies
Autonomous cars
Electric vehicles
Business
models
Car sharing services
Pay-as-you-go insurance
Fleet management services
Connected cars
Smart
ecosystems
Smart cities
Smart homes
Smart infrastructure
Customer
expectations
New experiences
Sales and service relationships
Sources: McKinsey; Accenture; Corp Strat analysis
By 2030…
As a result,
automakers need to:
Industry is being transformed by a combination of
key technology and business model trends:
Connectivity
Autonomous Driving
Vehicle Sharing
1
3
2
~100% of new cars projected to be
connected, up from ~25% today
~32% of miles driven on new cars
will be in shared rides
~10-15% of new cars projected
to be fully autonomous
Transform into mobility
service providers with a suite
of integrated and intelligent
connected car services
Own AV technology to
provide mobility services and
preserve their market position
Invest in vehicle sharing and
fleet management services
to prepare for a world with
fully autonomous vehicles
The car industry is at a transformational moment…
Source: Accenture, McKinsey, IHS
TREND OVERVIEW KEY SUCCESS FACTORS FOR AUTOMAKERS
Million v
ehic
le u
nit
s so
ld
Connected Car Share
Connectivity will be a key differentiator for customers when buying a car
Percentage of people willing to change car brands for
connectivity grew from 20% in 2014 to 37% in 2015
Mobility services:
Infotainment, predictive services and
customer engagement
Enabled by:
Mapping:
Location is a key anchor of mobility
services
Cloud and software platform:
Data ingestion, processing, and
storage
Data analytics
Digital services
As cars become connected, automakers will need to transition into mobility
service providersAutomakers will require a technology partner with cloud, analyticsand mappingcapabilities.
Car maker value chain in a profound transformationConnected Vehicle
Deep & continuous engagement
Mobility
Services
Insurance
Car Service
Parking
“take out the driver, take out the IC engine, take out the dealers, take out ownership … otherwise its business as usual“ – Adam Jonas, Auto industry analyst, Morgan Stanley
Customer intimacycontextual experiences | across devices
Lifecycle relationshipcrm | plm | scm | dms
Machine learningprediction | analysis
Cloud platform + Infrastructureglobal | scalable
Data is the new currency fueling transformation
10
Data
A CV services architecture with the Microsoft platform
IoT Agent
Linux, Windows, WinCE
Open Source C++, C#
Gateway
1011011100010110
Events
Alarms
Status
Data Ingestion
Event Hub & Service BusComplex Event
Processing
Stream Analytics
Tables
BLOBS
SQL Azure
HDFS
Data Lake
Azure Service Bus
Business
IntelligencePrediction Models
Machine Learning (Azure ML)Local Technician
Enterprise Business Processes
Remote Expert
Design & Engineering
Manufacturing & Supply Chain
Service & Maintenance
Customer Relationship
Microsoft Azure
Secure Comms
WiFi, Cellular
IoT Hub
Device Registry, Device Management
Predictive Maintenance Event
HD Insight (Hadoop)
Generate Prediction Models
External Data Sources
Data Mash Ups Data Factory
Training Models
ML Studio
ID
Leverage Microsoft Azure IoT
and Data Platform
“Nissan selects Microsoft
Azure to power Nissan
Telematics System”
“Ford develops new service
delivery network for its
vehicles powered by
Microsoft Azure”
“Microsoft to
Provide Cloud Computing
Services to BMW”
“Microsoft Azure Platform Is
Powering Delphi Connect
Connected Car Service”
“Harman and Microsoft to
Bring Driver Productivity to
the Global Automotive
Industry”
“Volvo Cars And Microsoft
Launch Wearable Voice
Control System For Your Car”
“IAV and Microsoft
Collaborate, Showcase Traffic
Safety Technology at CES”
“Toyota, Microsoft Team Up
on Connected-Car
Technologies”
Services:
Enable over-the-air software updates
Scheduled remote start
Vehicle finder
Vehicle status (fuel or charge level, tire pressure)
13
Through their Azure-powered Service
Delivery Network, Ford is bringing the
next generation of ownership
experiences to the global market to
make vehicle ownership simpler and
more engaging through connected
experiences.
With Microsoft:
Scale
Commitment to Secure
Global Operation
Data Management and Analysis
Services:
Connected Car Services
Driver Scoring, UBI, Parts Maintenance and Warranty
reduction, digital assistant, Smart home and Cites.
Dealer Retail excellence
End User Services for Toyota.
In Car Productivity
14
Toyota will leverage the power of data
science through Microsoft’s Azure
cloud technology to develop predictive,
contextual, and intuitive services that
help to humanize the driving
experience while pushing the
technology into the background.
With Microsoft:
Global Scale and Hybrid Cloud
Partnership
Data Management and Analysis
Services:
Talk to the Car remotely
Setting the navigation
Starting the air-condition
Locking the doors
Flashing the lights
Sounding the horn
And …. 15
Volvo is intent on making the car
experience as easy and convenient as
possible by utilizing the latest
technology in the most relevant and
inspiring ways. With voice control we
are only just beginning to scratch the
surface of what is possible with digital
assistant functionalities.
Services:
Connection to the vehicle remotely
Turn on and adjust air-condition
Set charging functions
In Car Productivity
Manage incoming text message via voice
Over-the-air POI updates
And ….16
Nissan selected Azure because of its
enterprise-grade security and
compliance. Microsoft was the first
major cloud provider to adopt the
world’s first international cloud privacy
standard, ISO 27018.
With Microsoft:
Enterprise-grade security and compliance
Friendly application development and integration
Data Management and Analysis
Global reach and scale
Partnership
Services:
Journey management
Smart Digital Assistant
Cortana
Calendar
Contact
Message
17
We are building this platform as a
foundation for our future services
and experiences… and Microsoft
Azure and Azure services gave us
the right tools.”
With Microsoft:
Enterprise-grade security and compliance
Data Management and Analysis
Global reach and scale
Partnership
Services:
Connected Your Car
Access your car from smartphone or computer
Receive alert on speeding, low battery, geo-fence
Get vehicle healthy before you go
Vehicle Tracking
Monitor your motion
Stay organized
Unchain your keys 18
“With Microsoft taking care of
maintaining the infrastructure,
we can focus on creating great
connected-car features and
providing exceptional support for
customers everywhere.”
With Microsoft:
Public Cloud Infrastructure
Data Management and Analysis
Global reach and scale
TCO