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Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
CloudCity Where your data lives
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
“Next-Gen Consumer Productivity”
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
Ideation Discovering a new world
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
The Ideation Process The convergence and divergence approach
Entertainment Ideas Families and neighborhoods EducaFonal resources
Financial advice
Shopping deals
Reliable InformaFon Yahoo Answers
Google Search
Email Phone
Wikipedia Forums
Trusted Search`
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
Whiteboarding
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
“Chalkboarding”
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
7
Survey Results The trust dilemma
Likeliness of trusFng an arFcle from an unknown source
Very Unlikely Very Likely
Likeliness of trusFng an arFcle from one’s social network
Very Unlikely Very Likely
Survey administered through the Internet. See Appendix I.
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
8
Selected Quotes Talking to people
“I tend not to trust ar-cles from unknown sources un-l I've checked out the source.”
“My friends/contacts tend to be a rather informed bunch...”
“I look at hotel reviews on [forum name redacted] but take them with a grain of salt.”
“I like to think those in my immediate online circles are well informed and not evil.”
“There's just as much misinforma-on on the Internet as there is good informa-on. I need to know where it's coming from.”
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
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Key Findings 1. There is a need to deliver trustworthy
informaFon efficiently. 2. People trust familiar sources. 3. Useful informaFon will improve lives. 4. Current soluFons do not address this desire
for trusted informaFon.
Our guiding lights
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
Problem Statement How do we deliver trusted informaFon that can help people improve their producFvity and day-‐to-‐day lives?
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
(video)
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
Introducing CloudCity CloudCity is a trust-‐based social sharing pladorm that enables people to find and distribute informaFon and media among different degrees of contacts.
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
13
The Product Vision CloudCity enables people to effortlessly share informaFon and media with friends and family.
The Platform Vision CloudCity enables the developer community to build consumer producFvity tools.
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
Paradigm Shift We want to encourage users to create and share useful informaFon between friends and family
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
15
The Domain New opportuniFes
Facebook is
Social
LinkedIn is
Professional
CloudCity is
Trust
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
16
Adjacent Next Following the trail
Social Networks
Search Engine
File HosFng
Cloud City
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
Design Building the paragon of trust
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
18
Overview From the bird’s eye
CloudCity System
Third Party Extensions
Client ApplicaFon
Web ApplicaFons
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
19
Client Application User interface
1
1. The user profile 2. The user acFvity tracks and
displays the user’s contribuFon 3. A list of local sharable
documents created by the user 4. Privacy seings are immediately
visible upon sharing 5. Ability to search the user’s files
2
3
4
5
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
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Client Application User interface
1. A list of media shared by contacts
2. List of file ajributes: file type, contact group and other useful informaFon
3. Preview of the media can be found in a side pane
4. User can acknowledge other users who share relevant media
5. Ability to search the list of recently update files
1
2
3
4 5
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
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Client Application User interface
1. User’s friends list 2. User profile 3. Recent files 4. Groups and other friend
management 5. Ability to search through
friends, as usual
1
2
3 4
5
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
22
Client Application User interface
1. The applicaFon will monitor these folders
2. Extension are managed by client applicaFon for security.
3. Extensive privacy opFons to ensure comfortable file sharing
1
2
3
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
23
Web Applications IntegraFon
1. We believe that trusted search is an important facet of informaFon foraging, and provides huge advantages when augmented to exisFng search engines.
2. Results are displayed alongside regular search results
3. Many files can be viewed within the browser
1
2 3
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
24
Third-Party Extensions Endless possibiliFes
1. We envision integraFon into various consumer producFvity applicaFons via extensions.
2. Providing contextual results is a useful use case
3. Another such use is to have previews that serve as references for a user’s working document
4. Extensions provide context-‐ sensiFve acFons that the client applicaFon cannot
1
2 4
3
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
Technology The nuts and bolts
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
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Technical Feasibility CloudCity is built on these technologies: • Windows Server, IIS & .NET • Microso' SQL Server • .NET & Windows PresentaFon FoundaFon • Windows Search 4.0 • SSL and cryptography techniques • Windows Live pladorm • Bing search pladorm
The building blocks
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
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Architecture Overview A two-‐Fer model
Server
Client
www.
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
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Server
Server Farm • ASP.NET
Storage Cluster • MS SQL Server • File Server
The CloudCity engine
www.
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
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Communication Server Farm • ASP.NET
Storage Cluster • MS SQL Server • File Server
Authen9ca9on • Secure authenFcaFon with Windows Live ID Single Sign On
Protocol • Socket communicaFon via SSL connecFon • Files encrypted with RSA
The CloudCity engine
www.
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
30
Client Authen9ca9on • Secure authenFcaFon with Windows Live ID Single Sign On
Protocol • Socket communicaFon via SSL connecFon. • Files encrypted with RSA
Client Applica9on • C#.NET • Windows PresentaFon FoundaFon
The CloudCity engine www.
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
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Web API
Server Farm • ASP.NET
Web APIs • XML-‐RPC • JSON/REST
Third-‐party Integra9on Third-‐party providers can query CloudCity using Windows Live ID
Third-‐party Applica9ons These applicaFons may be accessible through other means, such as the browser.
The CloudCity engine
www.
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
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Client Extensions
Client Applica9on • C#.NET • Windows PresentaFon FoundaFon
Third-‐party Integra9on The Client ApplicaFon has an authenFcaFon engine that allows approved third-‐party extensions to access data. Due to security concerns, these extensions must be signed and provided through the Marketplace
The CloudCity engine www.
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
Business The dollars and cents
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
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Active User Base Up, up, and away
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
Q1 2012
Q2 2012
Q3 2012
Q4 2012
Q1 2013
Q2 2013
Q3 2013
Q4 2013
Q1 2014
Num
ber o
f Ac9ve Users
Number of Ac9ve CloudCity Users
See Appendix II for addiFonal informaFon.
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
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Business Models CloudCity is a free service for users with a Windows Live ID. There are three predominant revenue channels: 1. Marketplace • A portal that allows CloudCity users to sell content to
other users. 2. Extension Store • A marketplace containing small, paid applicaFons
that enhance CloudCity by integraFng with other applicaFons.
3. AdverFsing • Contextual adverFsing based on user searches.
Revenue generaFon
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
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Marketplace Content and services
Sellers
Users have the opFon to share content for free. Marketplace facilitates opFonal selling of content and services
Buyers Products Services
Users
Businesses
CloudCity uses MicrosoD Points as currency for trade. Microso' Points can be purchased online or in brick and mortar stores
CloudCity
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
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Marketplace Business model
Post content
Display content
Download content
Debits Points
Updates acFvity level
Sellers
Marketplace
Buyers
System
Split revenue
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
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Extension Store ApplicaFon plug-‐ins
Extensions are so'ware components that can be added onto exisFng so'ware. First and third-‐party extensions can be built to extend exisFng applicaFons with CloudCity. These extensions are signed and offered through an extension store.
CloudCity
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
39
Extension Store Business model
Require more
features
Sells extension
Debit Points
Split revenue
Buyers
Extension Store
Sellers
System
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
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Advertising Reaching out
Product Providers
Service Providers
CloudCity
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
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Advertising Business model
Searches for content
Displays results
Displays relevant ads
Earns revenue
Clicks on ads
User
Cloud City
System
Microso'
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
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Revenue Growth Sizing and esFmaFon
0
5
10
15
20
25
2011 2012 2013 2014
Revenu
e (In
Millions of $
)
End of Calendar Year
Projected Revenue By Category
Total Revenue
AdverFsing
Marketplace
Extension Store
Break Even
Break Even Point
See Appendix III for more informaFon.
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
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Impact on Microsoft Our strategic value
CloudCity has synergy with the Microso' pladorm
CloudCity
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
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Adoption Strategies Reaching out to users
Deliver CloudCity applicaFon through Windows Update
Office extensions
Extension to Windows Live Messenger
Bing integraFon
> 900M Users
Microso' Office
Windows Live Messenger
Bing
hjp://arstechnica.com/microso'/news/2009/01/500000000-‐windows-‐live-‐users-‐on-‐hotmail-‐and-‐messenger.ars hjp://www.internetworldstats.com/stats.htm hjp://royal.pingdom.com/2010/04/16/does-‐internet-‐explorer-‐have-‐more-‐than-‐a-‐billion-‐users/ hjp://blog.nielsen.com/nielsenwire/online_mobile/bing-‐overtakes-‐yahoo-‐as-‐the-‐2-‐search-‐engine/ hjp://mashable.com/2010/12/15/bing-‐has-‐90-‐million-‐users/
Windows
~ 800M Users
~ 500M Users
~ 90M Users
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
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Investment Summary o $5.2M investment. o $18M in revenue a'er second year of release.
o 240% return on investment over four years. o CloudCity is financially posiFve a'er the first 24 months in the hands of consumers.
Building the product
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
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Investment Summary Building the product
$5.2M
Engineering MarkeFng Support
$2.75M $1.5M $0.425M
1 resource headcount See Appendix IV for detailed breakdown.
Backend Frontend
PM
Dev
Ops
UX
PM
BM
Sup
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
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Timeline The path we trod
July October January April 2011 2012
Public Launch
Product Development
MarkeFng
Support
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
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Competition Facebook
CompeFtor Pros CloudCity Pros Networks of contacts are already established. Networks on Facebook are too broad; just
because someone is a friend, that does not imply trust.
Copious amounts of informaFon already exist on sites like Facebook.
Current networks exist to connect people. CloudCity exists to share informaFon.
Facebook is a powerhouse: it is the third most trafficked site on the Internet and is used by 12% of people in the United States.
DifferenFaFon of informaFon will allow CloudCity and Facebook to coexist – having a Facebook account is not a disincenFve to join CloudCity.
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
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Competition Google and Yahoo!
CompeFtor Pros CloudCity Pros Google, Bing, and Yahoo! are the de facto methods for finding informaFon on the Internet.
CloudCity will integrate with Bing, providing users with the familiarity, speed, and breadth of informaFon of a search engine.
Google has implemented social network searching.
The informaFon in CloudCity is not available to search engines.
Google and Yahoo! have access to much more informaFon than CloudCity.
CloudCity provides an instant level of credibility to the informaFon found.
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
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Competition eHow, Wikipedia, and Yahoo! Answers
CompeFtor Pros CloudCity Pros These sites will have much more content than CloudCity at launch.
Content returned from CloudCity is trusted and therefore more valuable. IntegraFon with Bing gives users access to a wide variety of informaFon.
Wikipedia and eHow provide access to a wide breadth of informaFon.
CloudCity Marketplace will give users access to a tremendous breadth of informaFon. Plus, only CloudCity indexes valuable private informaFon.
CloudCity Marketplace will inspire users to create interesFng and helpful documents only found on CloudCity.
Yahoo! Answers allows users to find answers to very specific quesFons.
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
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Risks Challenges
Risks MiFgaFons CompeFtors, like Facebook, copy CloudCity. InformaFon on Facebook is fundamentally
different. Facebook shares experiences, CloudCity shares informaFon.
Users have lijle content to share. Extensions will help users create useful content.
AdopFon strategies fail Small investment and team are needed to implement this product.
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
Vision The long road ahead
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
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Long Term Vision Looking ahead
Trusted Search
Social Networking
Pladorm
Mobile Strategy
Personal Digital Assistant
Micro-‐Publishing
CloudCity
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
Thank You! See you in Redmond!
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
Appendix I Survey results
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
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Demographics Survey results
Users of Social Networking tools?
While the number of parFcipants were small, we do not expect significant difference in results from a larger sample. We further confirmed our data with on-‐the-‐street interviews.
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
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A Sense Making Challenge Survey results
In general, do you think there are sufficient resources for delivering useful informaFon online?
If you come across an arFcle online from an unknown source, how likely would you be to trust it?
Very Unlikely Very Likely Insufficient Too much
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
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Unfulfilled Needs Survey results
How likely would you be to trust informaFon or documents containing targeted informaFon from people in your network of contacts?
How useful are social networking sites and tools in helping you locate targeted informaFon?
Very Unlikely Very Likely Very Unlikely Very Likely
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
Appendix II Pladorm growth rate esFmaFon
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
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Platform Growth Estimation 1. Growth rate esFmaFon is based on research
of pladorms with similar characterisFcs: • InformaFon and file sharing – Dropbox • Social networking service emphasizing trusted contacts – LinkedIn
• Windows Update distribuFon – Silverlight
2. CloudCity growth rates are conservaFve interpolaFons of the findings.
Comparable launches
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
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Platform Growth Estimation Dropbox
Grew from 20,000 members to over four million in 18 months with 25% month over month growth.
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
4,500,000
May-‐04
Jun-‐04
Jul-‐0
4
Aug-‐04
Sep-‐04
Oct-‐04
Nov-‐04
Dec-‐04
Jan-‐05
Feb-‐05
Mar-‐05
Apr-‐05
May-‐05
Jun-‐05
Jul-‐0
5
Aug-‐05
Sep-‐05
Oct-‐05
Nov-‐05
Dec-‐05
Number of Dropbox Users
Sources: hjp://techcrunch.com/2009/04/24/dropbox-‐now-‐effortlessly-‐syncing-‐files-‐for-‐1-‐million-‐members/ hjp://www.geek.com/arFcles/news/dropbox-‐reaches-‐3-‐million-‐user-‐milestone-‐20091126/ hjp://techcrunch.com/2010/01/20/dropbox-‐4-‐million-‐user/
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
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Platform Growth Estimation LinkedIn
300% growth from 2008 through 2010
Sources: hjp://linkedintelligence.com/linkedin-‐reaches-‐10-‐million-‐users/ hjp://blog.linkedin.com/2009/05/13/brooke-‐wajs-‐celebraFng-‐our-‐6th-‐birthday-‐with-‐40-‐million-‐members/ hjp://techcrunch.com/2010/02/11/linkedin-‐now-‐60-‐million-‐strong/ hjp://blog.linkedin.com/2008/05/12/happy-‐linco-‐de/ hjp://press.linkedin.com/pressreleases/linkedin-‐launches-‐new-‐subscripFons
0
10
20
30
40
50
60
70 Oct-‐01
Jan-‐02
Apr-‐02
Jul-‐0
2
Oct-‐02
Jan-‐03
Apr-‐03
Jul-‐0
3
Oct-‐03
Jan-‐04
Apr-‐04
Jul-‐0
4
Oct-‐04
Jan-‐05
Apr-‐05
Jul-‐0
5
Oct-‐05
Jan-‐06
Num
ber o
f Users (In Millions) LinkedIn User Base
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
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Platform Growth Estimation Silverlight
Silverlight 4.0 reached 30.25% of computers within two months of its release.
Sources: hjp://statowl.com/silverlight_trend.php
0
10
20
30
40
50
60
Mar-‐06 Apr-‐06 May-‐06 Jun-‐06 Jul-‐06 Aug-‐06 Sep-‐06 Oct-‐06
Percen
tage of C
ompu
ters W
ith Silverlight 4.0
Silverlight 4.0 Adop9on
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
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Platform Growth Estimation 1. Dropbox and LinkedIn experienced exponenFal
growth, much of it due to referrals. • 300% -‐ 400% growth
2. Releasing via Windows Update allows so'ware to be seen by a very large number of potenFal users in a short period of Fme.
3. Our esFmates • The client is on four million computers a'er 12 months.
Slower adopFon than Silverlight because of the need for a proacFve user to sign up and get started.
• Large iniFal exposure lets CloudCity start its growth quicker than LinkedIn or Dropbox.
• Growth trajectory is similar to both LinkedIn and Dropbox.
Conclusions
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
Appendix III Revenue numbers
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
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Marketplace Assumptions 2012 1. 4M expected users 2. Expect each user to upload 10 pieces of content 3. Expect 10% of all content to be downloaded 4. Expect users to agree to pay for 30% of content downloaded 5. Average cost of download is $0.20 with Microso' taking a 30% share. 6. Expected 2012 revenue = $72,000 2013 1. 15M expected users 2. Expect all other assumpFons to remain true. 3. Expected 2013 revenue = $270,000 2014 1. 40M expected users 2. Expect all other assumpFons to remain true. 3. Expected 2014 revenue = $3.6
Sizing and esFmaFon
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
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Extension Store 2012 1. 4M expected users 2. 100 extensions created by the end of the year 3. 10% of users will download an extension – 400,000 downloads 4. Average cost is $1 per extension -‐ $400,000 5. Microso' takes 30% share 6. Expected 2012 revenue = $120,000 2013 1. 15M expected users 2. 150 extensions created by the end of the year 3. 20% of users will download an extension – 3M downloads 4. All other assumpFons remain constant 5. Expected 2013 revenue = $900,000 2014 1. 40M expected users 2. 200 extensions created by the end of the year 3. 30% of users will download an extension 4. All other assumpFons remain constant 5. Expected 2014 revenue = $3,600,000
Sizing and esFmaFon
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
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Advertising 2012 1. 4M expected users 2. Average user makes 300 searches per year – 1.2B searches 3. An ad is clicked on 1% of searches – 12M 4. $0.10 per click 5. Expected 2012 revenue = $1.2M 2013 1. 15M expected users 2. Average user makes 300 searches per year – 4.5B searches 3. An ad is clicked on 1% of searches – 45M 4. $0.10 per click 5. Expected 2013 revenue = $4.5M 2014 1. 40M expected users 2. Average user makes 300 searches per year – 12,000M searches 3. An ad is clicked on 1% of searches – 120M 4. $0.10 per click 5. Expected 2014 revenue = $12M
Sizing and esFmaFon
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
Appendix IV Cost esFmaFon
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
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Product Development Resources 1. $5 million investment over the next two years 2. Engineering Team
• 2 Program Managers ($100,000/yr) • 20 Developers and Testers ($100,000/yr) • 1 UX Designer ($100,000/yr) • 1 GFX Designer ($100,000/yr) • 1 OperaFons Engineer ($75,000/yr)
3. Equipment Expenses • Development and OperaFons Equipment ($25,000.00)
4. Total Cost • $2.5 million in first year • $1.25 million in second year
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
71
Marketing Resources 1. MarkeFng Team
• 1 Product Manager ($120,000/yr) • 1 Brand Manager ($120,000/yr)
2. Other Expenses • AdverFsing Campaign ($750,000.00) • Conference Travel Expenses ($200,000.00) • Customer Visit Expenses ($50,000.00) • User Experience TesFng ($50,000.00) • MarkeFng Budget ($1,050,000.00)
3. Total MarkeFng Cost: • $1.5 million over two years
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
72
Support Resources 1. Support Personnel • 3 Support Engineers ($75,000/yr)
2. Miscellaneous Expenses • $200,000/yr in miscellaneous expenses
3. Total Costs: • $425,000 per year
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
Appendix V Screenshots from video
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision
Microso' Firenze BXT 2011 | Chong Han Chua Smitha Prasadh Jeff Mataya Safwan Samla
IdeaFon Concept Design Technology Business Vision